avatars

1. Lucy Pratt 12u 13/10/17
Media- target audience avatars
‘The mainstream’and‘the
aspire’are twoof the 4Cs
that my avatarsrepresent.
The hair style thatis
stereotypicallyseenascool
showsthat theyare just
tryingto fitintosocietyand
are doingwhattheythink
otherwill like.Myartistwill
aimto inspire themtodo
whattheywant and notto
lookto others.
Aged16-19 or 16-25
Thisage putsmy targetaudience in
the demographicsocial scale
categoryE as theywouldbe insome
type of education(e.g.school,
college,university)andhave a low
pay/part time job.
I’ve putboth of my avatars in
jumperstoshowthat theyare not
girlyandnot too professionalasI
wantto reflectsome of the 4Cs
scale.The clotheswouldnotbe
stylishtoreflectthe lowestcategory
on the demographicsocial scale. E
I usedglassesasa
symbolic
stereotype for
victimsof bulling,
categorisedinthe
4Cs as ‘the
struggler’thisismy
audience asmy
artistwill wantto
inspire the
minority.
I alsothink my
audience wouldbe
made up of some
people fromthe
‘resigned’category.
Thiswill give myartist
the chance to inspire
themto see change as
a good thing.
I feel thatmytarget audience would
have intereststhatare seenas
differentor‘geeky’.Thingslike a
love forfictionbooks(suchasteen
novels-adventure/Si-Fi) ortheylove
to learnand dowell inschool.This
wouldbe mytarget audience as
theywouldbe people thatneed
inspiringastheymaybe timidor
evenbulliedsotheyneedthatpush
to feel more confident.