1. 06/12/18
Unit 106- Online Marketing Meetings
1 | P a g e
Date: 06/12/18 (My Meetingsuggestions-responses:Katy,Beth, me,Mrs Jones,MrsTykocki)
Theyall needto link- all aboutsame topic/theme (crew/principles/specificdepartmentetc.)
Suggestion- Katydoesmontage videosforYouTube andMax doesthe interviewones Thinksthisisagoodidea- we will needtoworkwithMax- meeting,
theycan thenpost onalternate weeksallowingbothof them2 weekstocreate theirvideo. Agree.
Shouldwe make ouruploadday,once a weekona Tuesday- asit wouldnotbe too earlyinthe weekincase we needmore time toprepare?Thiswould
make January8th
the firstuploadday/launchday! Coulditbe on a Wednesdaysowe have more time before uploading –incase of difficulties?Thursdays
wouldworkwell asitmeanswe have a double lessonwithMrsJonesthe dayof uploadandwe wouldalsothenhave footage from the Tuesdayrehearsal. I
agree withThursday. Thursdaywoulddefinitelywork!
Wouldwe needa meetingwiththe staff incharge of the social mediaandYouTube accountsto talk aboutour schedule? Agree- sowe don’tmake a
schedule andthenhave tochange it. - Agree. Mrs Tykocki isin charge of the social mediaandYouTube accountsfor the school, mustbe approvedbefore it
can go to her- We will have all videosapprovedbyMrHawkinsthenMrs Jonesbefore beingsenttoMrs Tykocki. Agree. Agree.
FollowingthisIwill email MrsTykocki abouta meeting.
Thisis the email Isent!
(Left)
Here’sthe reply (right):
WhichI proceededto
forwardto Mrs Jones,
Bethand Katy.
(Continues)
2. 06/12/18
Unit 106- Online Marketing Meetings
2 | P a g e
I thenemailedherbackafterMrs Jones,Beth,Katyand I decidedonthe time
of ourmeeting.
End of meeting/ conversation
Nextmeetingisonthe nextpage
3. 06/12/18
Unit 106- Online Marketing Meetings
3 | P a g e
Date: 13/12/18 (My Meetingsuggestions-responses:Katy,Beth, me,Mrs Jones,MrsTykocki)
Printthispage,plus- websitescreenshot(s),scheduletemplate,
YouTube- Katy- contentideas!
Mrs Tykocki approvedof the contentand the people creatingthe content. Agreed, agreed,agreed,
Social Media- Beth- contentandlinkingideas
Mrs Tykocki she agreedthatThursdaycan be our uploaddayeach week.She toldusthatwe can use the school’ssocial mediasites(Facebook,twitterand
YouTube) Agreed, agreed,agreed,
Website- Lucy/Me- websiteprintout(colourscheme) andschedulingideas(links,time of posts)
Mrs Tykocki agreedthatwe can control,withapproval,the website anditscontent.We canalsocreate contentfora single page onthe RSAFand School
websitestolinkovertoourwebsite once itispublished. Agreed, agreed,agreed,
At the endof thismeetingIsuggestedthatBeth,Katy,(possiblyMax) andI workon comingup withthe linksandthe schedule forthe posts.
Correlations?
YouTube Responsible Social Media Website
InterviewsonYouTube Max linktoYouTube Linkto YouTube,Character/actor/ crewprofiles.
Montage of rehearsals Katy Linkto YouTube? Linkto YouTube
Character/cast interviews Max Poll?Link toYouTube? Linkto poll,addedprofiles
Blooperreel Katy Linkto YouTube? Linkto YouTube?
I thenusedthisto create a schedule
4. 06/12/18
Unit 106- Online Marketing Meetings
4 | P a g e
Date: 20/12/18 Full marketingmeeting(separate document)
Alsoan Online teammeeting:
(My Meetingsuggestions-responses:Katy,Beth, me,MrsJones, Mrs Tykocki)
We decidedthatKatywill use snippetsfromthe videosMax makesalongwithunusedfootage andfootage gatheredherself tomake shortvideostoputon
social mediaandmaybe the website.
We needapromotional sectionof the school website whichIwill designforthe latestnewssectionof the website withall the necessarylinks. Iemailedthis
to the marketingteamandMrs Jones:
Bethis workingonthe designof the website,asshe ispartof the make-upandhairteam soshe knowsthe colour scheme and aestheticof the show. Katyis
workingongettingthe audio/musicforhershort clipsandwaitingonMax for the Footage. I am goingto getmy school websitesectionideaapprovedand
thenI will additto the schedule. Thiswill thenall needtobe approvedbyMr Hawkins,Mrs JonesandMrs Tykocki before itisthenused.
Bethand I decidedonthe layoutof the website aswell asthe contentwe wouldneedforthe actor/crewprofiles,due tothe factthe videosMax is creating
showcase the showitsself asopposedtothe program and the traileradvertisingthe performance Renodoesonthe shipitself,we decidedtoscrapthe idea
of characterprofiles.
Nextmeetingisonthe nextpage
5. 06/12/18
Unit 106- Online Marketing Meetings
5 | P a g e
17/01/19
I have narroweddownthe profileslistinordertomake sure we getthemall quickly.However,of thisshorterlist,we still need12 people togive ustheir
profile. Due tonotenoughresponsesIdecidedtoemail all the people Ineed.
31/01/19
We sentoutan email basicallysayingthatthe castand crew will onlyhave theirnamesand/orphotosif theydon’tsendusaprofile bythe time we needto
getthe website approved- whichistoday. (MyMeetingsuggestions-responses:Katy,Beth, me, MrsJones,MrsTykocki)
I sentoverto Bethall the contentIgatheredsince the lasttime I didso.This includedthe latestcastandcrewlist,bandlist,profiles- all of themeventhe
onesBethalreadyhad,profile checklistandCCedherintoanyemailsaboutthe website throughoutthe process. BethFinishedaddingthe contenttothe
website, asIwatchedto helpwithanycorrectionsininformationdue tomymainrole pf productionmanager, sortedthe layoutissuesandthe linkstothe
locationof the ticketsales.We bothwentthroughthe full website todoa final checkbefore showingMrsJones. Mrs Jones approvedthe website andBeth
proceededtoemail MrHawkinsfor approval before publishingit. Katyhadsenta shortvideotoMrs Tykocki to be putup on Instagram,Max ison the
documentaryteamashis mainrole inthe productionsoKaty couldn’tbe the YouTube online marketingpersonbecause we alreadyhadone.She made 2
more today- one of whichshe senttoMrs Tykocki and the othershe is keepingreadytosendnextweek.
6. 06/12/18
Unit 106- Online Marketing Meetings
6 | P a g e
Today,Bethand I lookedthroughthe website layout,butinmobile deviceviewmode,inordertosee whatitwouldlooklike andBethstartedtomake any
necessarychanges.We decidedtomake sure the device viewmode waspresentabledue tothe factthat the people lookingatthiswebsite maybe cast/
crewmembersthemselves,lookingfortheirownprofile.Also,peopleuse theirphones/tabletsmore nowthaninthe past,so thiswas essential.
07/02/19
Today Mrs Jonesand I triedtofigure outthe problem
behindthe galleriesonthe backstage page of the website.
The gallerystockphotoswere re appearingonce the
website waspublishedeventhoughwe haddeletedthem.
In the end,afteralmosta whole lesson,we decidedtoadd
the photosto the page,individually,one byone,liningthem
up myself.
Evaluation
Overall Ifeel marketingwentwell.Whatwe begantonotice
overtime wasthat our initial rolesbegantoexpandand
change due to limitationsandstrengthsthatwhere better
for otherroles.Forexample,we couldnotgetthe
permissiontohave ourownsocial mediaorYouTube channel sowe wouldnotbe able topost as frequentlyaswe wantedto.Due to thisand the fact that
we alreadyhada teamworkingonthe YouTube content,Katyswitchedtousingthe footage fromtheirYouTube videosandotherunusedfootage tocreate
small andsnappyvideosforInstagramto helppromote the show. I,due tobeingthe mostinformedmemberof the online marketingteamsasIam the
productionmanagementforthe production,becameincharge of collectingthe contentforthe website.Ihadthe latestversionof the cast,crewand band
lists,itwasalsomy jobto keepemailingoutforthe profilesandaskinganyone thatIcouldfindto email me- itwasrare I gotany responses.Due tothislack
of communicationwe hadtoemail themone final time,givingthemadeadline andtellingthemthattheywouldonlyhave aname andphoto onthe
website if theydidn’tgive usaprofile.The maindocumentaryteamwere the photographers,incharge of the headshotsandfull cast,crewand company
photosof the programme whichhadsome issuesdue to, notonlythe lack of inter- departmentcommunicationbutthe lackof makingand stickingto
schedules.Thisaffectedourteam alot as itnot onlymeantthat inthe endwe had to cut the ideaof havingindividualphotosforthe profilesbutalsothe
footage neededforKaty’svideoswashardto get.We also hadno ideawhatthe othermarketingteamswere upto, due tothe fact that theywere almost
completelyignoringourquestionsandpleasforcontentandanythingthatwe coulddoto helpconnectthe differentendproducts.However,the
communicationwithinourindividual,online marketingdepartment, wasgreat.We made sure to keepall three of usinthe loopabouteachaspect-
website, social mediaetc.Forexample,IsentBethwhatshe needed,contentwise,butIalsoaddedinKatyso thatwe all hadthe informationwe needed.
