2. There are a few different social groups
within my media product; a magazine.
Therefore this social groups could only
be represented through a picture and
how I chose to portray them in the
picture. Social groups such as
gender, ethnicity and also age have been
represented in a certain way in order to
adhere and challenge stereotypes and
make my magazine a lot more interesting
to look at.
3. How has Mise En Scene Represented
the different social groups
The focus of the article was the upcoming rapper ‘Franz
Montana’, a young black rapper who was successful in his
debut single. In terms of ethnicity I decided to use clothes
such as hoodies, tops with designs on them and jeans
which are quite ‘baggy’. This allowed him to look as if he
belonged in the Hip-Hop industry as that sort of clothing
is very common, and is stereotypical for black males in
order to give them a ‘gangster’ sort of look. His facial
expressions in his shots were very stern and into the eye
of the camera, in order to allow the stereotype of black
males being very strong, sometimes confrontational and
also dominant artists within the genre.
4. Camera Angles/Shots
The camera shots and angles different for the main
model, close ups for the front cover would have put emphasis
on his stern facial expressions and him as an artist overall
enforcing him being a male and a dominant figure in the
industry. This again would be adhering to a stereotype
because there would be more male artists in the industry
rather than female, despite there being a few successful
artists who are female. The other shots aimed to include what
the artist was wearing so therefore the contents page was half
way between a long and mid shot, and the contents page a
mid shot. The clothes were made to look quite
expensive, such as the ‘Chanel’ scarf used in the contents
page so that the male social group is made to look quite
powerful and wealthy through my artist used.
5. How were representation stereotypes
challenged?
There were other models used in my magazine, on the contents page
and double page spread. However the images were relatively small
compared to the images of ‘Franz Montana’. There was a female used
in my magazine on the contents page, the image used challenges the
stereotypes of the objectification of women within the Hip-Hop
Industry as my model is covered up with her clothing. The picture is
also very small so that it isn’t the main focus of the contents page and
only an additional image, taking away the importance from the female
gender in this particular circumstance. The picture of the artist Drake
was also me attempting to challenge the stereotypical views of Hip-
Hop artists being stern and aggressive, as the model is smiling so that
he looks weaker within to the artists ‘Franz Montana’, and offer an
alternative view of how younger Hip-Hop artists behave.
6. Language use and colour scheme
I deliberately used slang in my double page spread
interview with my artist in order to portray the
younger generation of artists and people in general
to be a lot more different to older generations. The
type of slang used includes swear words in order to
add to the aggressiveness of the artist. The colour
scheme was also based on Red and Black as these
are stereotypically masculine colours and the
connotations of these colours are quite violent and
grimy, and as these colours are placed around
males that it what they are shown to be like.
