1. Evaluation question 5
How did you attract/address your audience?
One feature of my magazine that will attract my audience is the colour scheme
that I have chosen. The most prominent colours I my magazine are red and gold.
Theses colours can be found all over the magazine and on all of is pages. They are
included in the magazine house style and will be featured in each issue to come.
The reason for me choosing these two specific colours is that they closely relate
to the rock genre and are what attract most people to my magazine. In addition, I
did not want to go for the typical red and black as that would seem too cliché and
is seen in many other magazine furthermore, the gold in the colour scheme helps
relates to the more classic rock which (even though not mentioned greatly) is
sometimes being included in the magazine.
Another feature that helps appeal to my audience is the sky line which reads
“free posters inside”. I have chosen to use these as it gives the consumer even
more reason to purchase the magazine, as the band that is displayed in the
picture may be one who appeals to a large target audience. Furthermore, the fact
that the posters are “free” shows that the magazine wants to give something to
the readers for free for supporting their magazine and builds loyalty with its
readers.
On my front cover, I have incorporated an image of a well-known singer “Oli
Sykes” from the band Bring Me The Horizon. This links to an article which is my
magazine where it is heavily based around him. The use of a large band and an
image of a band member ill increase the amount of people who become intrigued
in my magazine as the will be well acquainted with him and are likely to be
interested in other articles in my magazine.
The main cover line “100 secrets behind the scenes” this attracts the audience as
it may show them certain secrets that the reader would not normally get just by
searching it online. It also helps separate my magazine from others as it is
providing something which other magazine companies cannot offer. In addition,
this builds up curiosity In the reader as the become curious as to what these
secrets are leading them to purchasing my magazine in order to fulfil their needs
to find out what these secrets are.
The sticker on my magazine reads “free 15 track CD inside”. This adds a unique
selling point to my magazine, similar to the free posters that are in it, people will
be more inclined to purchase my magazine ii tomes with extras that they do not
have to pay for compared to buying the CD on its own.
