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Twitter. WTF? A lo-fi, hands-on show-and-tell about Oprah’s new favourite thing (this time it’s personal) www.markpollard.net   www.twitter.com/markpollard
For some reason, you are here (a cocktail of peer pressure, fear and curiosity?)
And maybe you’re thinking... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
You aren’t alone
Caviar-ts Perspective (not rules) Passion (not evangelism) Help (not selling)
My story starts with failure (followed by an 18-month ‘break’)
Then I worked out who to blame (Twitter)
I'm Tweeting abt thinking abt what to Tweet abt. Or is 'Twitter' a verb too? Because, if it is, then I'm Twittering abt what to Twitter abt! What are you doing?
Then, in August 2008, I changed my steez and got back into it
1. I committed (I decided to deep dive and go along for the ride)
2. I grew purpose (to be useful)
3. I went ‘real’ (real name, photo)
4. I told people what I was about (profile bio)
5. I followed friends of friends (and interesting people)
6. I followed a few mega egos (then un-followed them)
7. I shared and listened (and waited, and refreshed)
8. I measured (what was of interest, when –  using  Poprl  and  BudURL )
8 early lessons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lifestyle change 8. (the big one)
The 2 best things about Twitter ,[object Object]
<Break> A plain English explanation
5 tools I use most Web To tweet, find people to follow, see who’s following Twitter search To find deals, product recomm’ns, like-minded people Tweetdeck To watch the stream, manage the noise and tweet Hootsuite To manage multiple accounts and set up tweets to send later Tiny Twitter To tweet from my phone
RT @username RT = re-tweet This is akin to an email forward but you give public props to the person who helped you find it
#hashtag A way to publicly ‘file’ your tweets
#followfriday A weekly prop-a-thon where you tell people who’s worth following
watching streams and backchannels Watching what people are tweeting live via websites like  Monitter  and  Twitterfall #hashtags may help organise discussion at events, about TV shows or issues
stalkernomics The business practice of online  eaves-dropping and door-knocking IE If you mention a brand, don’t be surprised if they start following you... and maybe even trying to contact you directly
URL shorteners http://bit.ly/xjgPu How you can take a really long URL and prevent it from using up your glorious 140 characters
fakes, spammers, bots and egos on auto-pilot People who follow you and just have tweets with links to their websites People who are following tonnes of people but don’t have many updates People who pay other people to tweet for them
Advice you didn’t ask for ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],and don’t need to agree with
For some reason, you are still here (and I thank you for it) www.markpollard.net   www.twitter.com/markpollard If you enjoyed the read, share it with someone in need

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Twitter. WTF?

  • 1. Twitter. WTF? A lo-fi, hands-on show-and-tell about Oprah’s new favourite thing (this time it’s personal) www.markpollard.net www.twitter.com/markpollard
  • 2. For some reason, you are here (a cocktail of peer pressure, fear and curiosity?)
  • 3.
  • 5. Caviar-ts Perspective (not rules) Passion (not evangelism) Help (not selling)
  • 6. My story starts with failure (followed by an 18-month ‘break’)
  • 7. Then I worked out who to blame (Twitter)
  • 8. I'm Tweeting abt thinking abt what to Tweet abt. Or is 'Twitter' a verb too? Because, if it is, then I'm Twittering abt what to Twitter abt! What are you doing?
  • 9. Then, in August 2008, I changed my steez and got back into it
  • 10. 1. I committed (I decided to deep dive and go along for the ride)
  • 11. 2. I grew purpose (to be useful)
  • 12. 3. I went ‘real’ (real name, photo)
  • 13. 4. I told people what I was about (profile bio)
  • 14. 5. I followed friends of friends (and interesting people)
  • 15. 6. I followed a few mega egos (then un-followed them)
  • 16. 7. I shared and listened (and waited, and refreshed)
  • 17. 8. I measured (what was of interest, when – using Poprl and BudURL )
  • 18.
  • 19. Lifestyle change 8. (the big one)
  • 20.
  • 21. <Break> A plain English explanation
  • 22. 5 tools I use most Web To tweet, find people to follow, see who’s following Twitter search To find deals, product recomm’ns, like-minded people Tweetdeck To watch the stream, manage the noise and tweet Hootsuite To manage multiple accounts and set up tweets to send later Tiny Twitter To tweet from my phone
  • 23. RT @username RT = re-tweet This is akin to an email forward but you give public props to the person who helped you find it
  • 24. #hashtag A way to publicly ‘file’ your tweets
  • 25. #followfriday A weekly prop-a-thon where you tell people who’s worth following
  • 26. watching streams and backchannels Watching what people are tweeting live via websites like Monitter and Twitterfall #hashtags may help organise discussion at events, about TV shows or issues
  • 27. stalkernomics The business practice of online eaves-dropping and door-knocking IE If you mention a brand, don’t be surprised if they start following you... and maybe even trying to contact you directly
  • 28. URL shorteners http://bit.ly/xjgPu How you can take a really long URL and prevent it from using up your glorious 140 characters
  • 29. fakes, spammers, bots and egos on auto-pilot People who follow you and just have tweets with links to their websites People who are following tonnes of people but don’t have many updates People who pay other people to tweet for them
  • 30.
  • 31. For some reason, you are still here (and I thank you for it) www.markpollard.net www.twitter.com/markpollard If you enjoyed the read, share it with someone in need