Using Twitter is easy. If
Britney can do it, anyone can. Originally meant to be a micro-blogging tool, Twitter has grown into this multi-purpose platform. A platform that can be used for sharing information, for building a network, for communicating and for doing the craziest of things. The possibilities are endless.
How much time does is
take to post 140 characters? Because that is all you need to initiate a conversation on Twitter. Twitter is a one-of-a-kind social networking platform which doesn’t entertain long-winded conversation. On Twitter, Short is sweet.
Twitter, like any other social
network, needs to used in a responsible manner. You can’t go berserk on one day and then remain mute for a month. Balance is the key word. Given the right amount of time Twitter can work wonders for your business
Everybody(including us) will tell you
how to use Twitter. But how you use it depends only on: You(duh!) What works for one individual or business might prove disastrous for another. Some audiences respond to a certain style of tweeting and even that preference changes over time. Image courtesy: dhans.files.wordpress.com/2008/03/right-wrong.jpg
Twitter isn’t a magic lamp.
Good things won’t happen to you by simply signing up for Twitter. Like any business initiative it needs time, practice and patience. Also, since it is difficult to measure the immediate benefits of using Twitter, a little faith helps too.
There are people who use
Twitter as a chat room. Then there are people who use Twitter to find interesting links. Then there are people who use Twitter to share information. Then there are.. Well, you get the drift.
For starters, most of your
friends on Facebook are people you know while majority of your followers/friends on Twitter are strangers who don’t care about Jessica’s latest hairstyle. So, Twitter is a great place to connect with people whom you’d otherwise not have met while Facebook is a great place to re- connect with people you’d have otherwise forgotten.
Facebook status updates are just
that. Status Updates. They can be seen by your friends but they are not searchable. Your tweets on the other hand, are searchable. They are indexed by search engines and can be found. Be afraid, be very afraid. ;)
If you are feeling lonely
on Twitter, follow interesting people. Follow your favorite brands, celebrities, people who live in your area or who like the things that you like. Twitter is one of those networks that lets you protect your anonymity and lets you interact with strangers at the same time. Put this to good use. Make some new friends or find some new followers!
Having thousands of followers on
Twitter means thing unless they care about what you say, retweet your stuff and bother to interact from time to time. Plus the greater the number, the crazier your Twitter timeline gets. So it is better to limit yourself to a manageable, targeted list of followers and friends than go for an army of dummies.
Twitter can help you find
people who are interested in your product and can help you engage your customers but making money from it is a daunting task. However, it can facilitate conversation between you and your prospective customers, can help in lead-generation and address grievances. To cut a long story short, Twitter can help you make money but not without a lot of effort, patience and perseverance.
Everything that you hear/read about
Twitter is mere opinion. There is no ‘right’ way of using it. There are no ‘best’ practices. There are no ‘rules’.* *Twitter is a lot like Fight Club. Yeah.