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Rand Fishkin What I'd Change What I'd Keep the Same What I Don't YEt Know BoS2016

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Rand Fishkin, Moz. The older I get, the less sure of myself I become. Certainty, it seems, diminishes with age. Hopefully, that’s part of the “wisdom of the aging brain” as Nautilus described it. This week, at Business of Software Europe, I was asked to give a talk on this topic, and created a short, visual set of slides. Typically, I put those on my Slideshare and have enough detail in them to be useful, but this presentation is an exception and, as such, I’ve instead opted to turn the talk into a blog post.

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Rand Fishkin What I'd Change What I'd Keep the Same What I Don't YEt Know BoS2016

  1. 1. Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com What I’d Change; What I’d Keep the Same; And What I Don’t Yet Know
  2. 2. 8 Things I’d Change
  3. 3. #1: Learn Software Engineering
  4. 4. #2: Spend Time atAnother Startup or Two
  5. 5. #3: Reject No-Touch Onboarding
  6. 6. #4: Push My Investors to Be Tougher With Me
  7. 7. #5: Only Launch EVPs, Not MVPs
  8. 8. Via Intercom’s “Jobs to Be Done”
  9. 9. #6: Hire Less. Build Less. Focus More.
  10. 10. #7: Pay More for Fewer, Proven Hires
  11. 11. #8: Sell Early. Start Again.
  12. 12. 7 Things I’d Keep the Same
  13. 13. #1: Geraldine
  14. 14. #2:
  15. 15. #3: IC vs. PW Tracks
  16. 16. #4: Marketing First. Product Second.
  17. 17. #5: Live Our Customers’ Lives
  18. 18. #6: Raise Capital (at least this time)
  19. 19. #7: Choose a Sector Other StartupsAvoid
  20. 20. 5 Mysteries I Don’t Yet Know
  21. 21. #1: Multiple Products vs. Singular Focus 2007-2014 2015-2016
  22. 22. #2: Whether I’m any good at designing software, or just got lucky a few times early on.
  23. 23. #3: Self-Service vs. Enterprise SaaS bit.ly/saasdatalist
  24. 24. #4:Acquisitions vs. Build-In-House
  25. 25. #5: Making Work Personal
  26. 26. I urge you to make your own 3 lists: What you’d change. What you’d keep the same. Mysteries you don’t yet know.
  27. 27. Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com Post Will Be Up Soon

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