1. TITLE: Internet Marketing Manager – eBay
REPORTS TO: Internet Marketing & CRM Manager
DATE: February 2012
Job Profile
As an Internet marketing manager for eBay Australia and New Zealand,
you will be responsible for maintaining and operating Internet marketing
campaigns for eBay Australia and New Zealand across different
channels such as Paid Search, Display, Affiliates and Partnerships while
monitoring and optimizing the performance of Natural Search.
Jobs Purpose
A special focus will be on Paid and Natural Search so we encourage
candidates that have expertise particularly in those areas to apply but we
expect candidates to be familiar with all other areas/channels too.
Operating, budgeting, reporting, and most of all optimizing marketing
campaigns will be central to your role.
Responsibility/Activity
Share accountability for meeting Internet marketing team’s aggressive revenue and efficiency
targets.
Create channel-specific strategies and work plans, including tangible KPIs
Develop and manage all operational components of Internet marketing campaigns including
budgeting, briefings, creative development, internal relationships, media planning and buying,
agency management, and monitoring and optimization in collaboration with eBay’s International
Marketing team.
Innovate around technologies, tracking and new media and creative formats together with eBay’s
International teams.
Identify opportunities/issues that will improve/impact marketing effectiveness.
Design and conduct tests to identify high value opportunities for optimization.
Monitor test performance and analyze test results.
Share results and impact of testing with the team.
Understand and follow industry trends in Internet Marketing.
Regularly liaise with internal and external business partners to ensure a good rapport and share
insights.
Monitor Natural Search performance and drive improvements in that area together with eBay’s
international Marketing team
Work in conjunction with our analytics, product management and product development counter-
parts. For example, help figure out what is the best landing page experience for a paid search
experience.

2. Candidate Profile & Qualifications
In order to be successful in this role you will beTertiary qualified (Marketing, Business or
Communications), and in addition you should have between three and five years’ experience inInternet
Marketing.
You will also possess the following skills and attributes:
Highly organised and able to function well under pressure;
Strong project management skills;
Excellent written, communication and presentation skills;
Flexible, open, a real team player;
Highly analytical with a strong quantitative skill set and ability to self-educate
Extensive use of MSExcel
Results focused, with a commitment to meeting targets;
Self-starter with plenty of initiative and drive, plus the ability to manage own time and workload;
Finally you will have a passion for e-commerce, the Internetand eBay!
About eBay
Founded in 1995, eBay Inc. connects hundreds of millions of people around the world every day,
empowering them to explore new opportunities and innovate together.
eBay Inc. does this by providing the Internet platforms of choice for global commerce, payments and
communications.
Since its inception, eBay Inc. has expanded to include some of the strongest brands in the world,
including eBay, PayPal, StubHub, Shopping.com, and others. eBay Inc. is headquartered in San Jose,
California.
eBay’s culture is vibrant and highly professional, yet with an energetic and casual office environment.
We offer career adventuring opportunities to help realise your potential, stretch yourself into areas you
wouldn’t have thought of, both in Australia and within our globally recognised brands. You will be
joining a company where exceptional individual and team contributions are recognised. Here,
continuous learning is encouraged and you may find yourself stepping outside the bounds of a
traditional role. We are also a supporter of many charities and environmental initiatives.