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- 1. “Begin. With the humility of someone who’s not sure, and the excitement of someone who knows that it’s possible.” – Marketing guru, Seth Godin Jonathan Werble FAU graduate with a master's degree in business Marketing AMA organization Facebook platforms market researcher
- 2. Brand & Industrial product management Compare and discussing •Job description •Qualifications •Requirements •Salaries •Availability and location
- 3. Job description Brand manager • Sourcing of parts and supplies • Sales presentations to potential buyers • Responsible for financial success of their product Industrial product manager • Oversee the daily operations of manufacturing and related plants • Coordinate, plan, and direct the activities used to create a range of goods
- 4. Qualifications Brand manager • Bachelor’s degree, business administration, marketing, related field • Master’s degree in business administration Industrial product manager • Bachelor’s degree • Several years of related work experience
- 5. Lifestyle requirements Brand manager • Full time • Possibly 40+ hours per week Industrial product manager • Mostly full time • Usually 40+ hours per week • Possible night or weekend shifts • Must be on call to deal with emergencies 24/7
- 6. Salaries Brand manager • Median annual wages of $104,400 • Highest earning 10% made $145,600+ • Lowest earning 10% made less than $53,520 Industrial product manager • Median annual wages of $97,140 • Highest earning 10% made $165,450+ • Lowest earning 10% made less than $58,610
- 7. Availability and location • Projected to grow 20% from 2016-2026 • Highest employment in California, New York, Illinois, Massachusetts and New Jersey Brand manager • Projected to show little or no change from 2016 to 2026 • Highest employment in California, Ohio, Michigan, Texas and Illinois Industrial product manager
- 8. Topics covered for brand & Industrial product management “Sometimes, we don’t sell what we’ve got, we sell what could be.” – Marketing guru, Seth Godin oJob description oQualifications oLifestyle requirements oSalaries oAvailability and location
- 9. References Agarwal, A. (2018, January 06). Top 10 Online Marketing Gurus to Follow to Succeed Online in 2018.January 31, 2018, from https://bloggerspassion.com/online-marketing-gurus/#1_Seth_Godin Godin, S. (n.d.). Seths Blog. January 31, 2018, from http://sethgodin.typepad.com/ N. (n.d). Occupational Outlook Quarterly(Winter ’08). Doi:https://www.bls.gov/careeroutlook/2008/winter/art01.pdf Summary. (n.d.). January 31, 2018, from https://www.bls.gov/ooh/management/industrial- production-managers.htm#tab-1 Summary. (n.d.). January 31, 2018, from https://www.bls.gov/ooh/management/advertising- promotions-and-marketing-managers.htm#tab-3)