Women's Global Network Blogging Presentation


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A short presentation for the Women's Global Network in San Diego on the importance of blogging to businesses. Speakers: Bridget Ayers from GSW Consulting and Katie Skow from Skovi Creative & Fresh Media

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Women's Global Network Blogging Presentation

  1. 1. Business & Blogging Get Connected Today Katie Skow & Bridget Ayers
  2. 2. <ul><li>Connect: Bring your sphere & contacts together </li></ul><ul><li>Engage: Start a conversation, talk to not at your networks Find out what matters to them & share your interests. </li></ul><ul><li>Educate: Take your website from a large brochure to an educational and informational platform </li></ul>Blogging Coming together is the Beginning Keeping together is Progress Working together is SUCCESS ~Henry Ford
  3. 3. Businesses Should Use Blogs To <ul><li>Solve Problems </li></ul><ul><li>Obtain user feedback on product/services </li></ul><ul><li>Enable consumers to interact with the company brand </li></ul><ul><li>Market to consumers </li></ul>
  4. 4. Blogging <ul><li>346 Million Readers </li></ul><ul><li>Lower cost than traditional marketing </li></ul><ul><li>Increased Search Engine Ranking </li></ul><ul><li>Uniformity of message </li></ul><ul><li>Education & Engagement </li></ul>
  5. 5. Women & Blogging 79 million women in the US online 42 million women engaged in social media weekly:   55% of women participate in some form of blogging activity   45% of survey respondents decided to purchase an item after reading about it on a blog
  6. 6. Blog Platforms <ul><li>Blogger.com </li></ul><ul><ul><li>Free Owned by Google </li></ul></ul><ul><li>Wordpress.com </li></ul><ul><ul><li>Free Owned by Wordpress </li></ul></ul><ul><li>Wordpress.org </li></ul><ul><ul><li>Monthly Hosting Owned by YOU </li></ul></ul>
  7. 7. Blog Content <ul><li>Categories (5 to 6) </li></ul><ul><ul><li>Industry Specific Business </li></ul></ul><ul><ul><li>Tips / Money Saving Off Topic </li></ul></ul><ul><ul><li>Local/Community Spotlight </li></ul></ul><ul><li>  Topics </li></ul><ul><ul><li>No - Sales Relevant </li></ul></ul><ul><ul><li>Trending Target Focused </li></ul></ul>
  8. 8. Content Structuring <ul><li>Short 200 to 500 Words </li></ul><ul><li>Text Blocking </li></ul><ul><li>Short Paragraphs Bold Headers </li></ul><ul><li>Numbers Bullet Points </li></ul><ul><li>Visual </li></ul><ul><li>Photos Colors </li></ul><ul><li>Multi-media </li></ul><ul><li>Video Podcasts </li></ul>
  9. 9. Time Blocking <ul><li>Number of posts a week </li></ul><ul><ul><li>3 to 7 Mon - Thur </li></ul></ul><ul><li>Writing Time Per Post </li></ul><ul><ul><ul><li>15 minutes An Hour </li></ul></ul></ul><ul><li>Writing Days / Times </li></ul><ul><ul><ul><li>Weekends Once a Month </li></ul></ul></ul><ul><ul><ul><li>Mornings Evenings </li></ul></ul></ul><ul><li>Schedule Posts </li></ul><ul><ul><ul><li>Automate Reevaluate </li></ul></ul></ul>
  10. 10. Syndicate (Share) Content Online <ul><li>Social Networks </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><li>Blog Networks </li></ul><ul><ul><li>Blogcatalog </li></ul></ul><ul><ul><li>MyBlogLog </li></ul></ul><ul><ul><li>Blogher </li></ul></ul><ul><li>Forums </li></ul><ul><ul><li>Business </li></ul></ul><ul><ul><li>Women </li></ul></ul><ul><li>Niche Networks </li></ul><ul><ul><li>Digg, Mixx, Reddit </li></ul></ul><ul><ul><li>ActiveRain </li></ul></ul><ul><ul><li>Kirtsy </li></ul></ul><ul><li>Yahoo Buzz </li></ul><ul><li>Google Groups </li></ul><ul><li>Micro-Blogs </li></ul><ul><ul><li>Tumblr </li></ul></ul><ul><ul><li>Postlets </li></ul></ul><ul><li>Article Sites </li></ul><ul><li>Communities </li></ul>
  11. 11. . Brand Exposure The world has the habit of making room for the man whose actions show that he knows where he is going ~Napoleon Hill
  12. 12. Marketing Your Blog Offline <ul><li>Email Signature </li></ul><ul><li>E-newsletters </li></ul><ul><li>Voicemail </li></ul><ul><li>Brochures </li></ul><ul><li>Flyers </li></ul><ul><li>Business Card </li></ul>
  13. 13. Content Syndication
  14. 14. (ROI) Measuring Your Success <ul><li>SEO </li></ul><ul><ul><li>Googlable </li></ul></ul><ul><ul><li>Page Rank </li></ul></ul><ul><ul><li>Keyword Authority </li></ul></ul><ul><li>Website & Blog Analytics </li></ul><ul><ul><li>Google Analytics </li></ul></ul><ul><ul><li>Wordpress Stats </li></ul></ul><ul><li>Social Networking </li></ul><ul><ul><li>Facebook Analytics </li></ul></ul><ul><ul><li>Twitter Link Tracking </li></ul></ul><ul><ul><li>LinkedIn Interactions </li></ul></ul><ul><li>Brand Exposure </li></ul><ul><li>Viral Component </li></ul><ul><ul><li>Multi-media </li></ul></ul><ul><li>Deeper Relationships </li></ul><ul><ul><li>More Interactions </li></ul></ul><ul><ul><li>More Referrals </li></ul></ul><ul><li>New Client Pools </li></ul><ul><ul><li>Database Growth </li></ul></ul><ul><li>Extends Offline </li></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Business Events </li></ul></ul>
  15. 15. Outsourcing Logo/Brand Design Website Blog Design Blog Content SEO Blog / Social Media Consultation Monthly Coaching Social Media Profiles Community Management
  16. 16. . Long Term Relationships Communication The Human Connection Is the Key to Personal and Career SUCCESS ~Paul J Meyer
  17. 17. Questions
  18. 18. Business & Blogging Bridget Ayers * Get Smart Web Consulting www.thegetsmartblog.com katie Skow * Skovi Creative & Fresh Media www.entrepreneurgoddess.com