Social Media 303


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Robin J. Phillips presents "Social Media 303," a business journalism Webinar hosted by the Donald W. Reynolds National Center for Business Journalism.

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  • Source development
  • According to Twitter’s own blog post “The Evolving Ecosystem,” 16% of all new users to Twitter start on mobile now.
  • Social Media 303

    1. 1. Social Media 303 Cutting through the clutter Reynolds Center for Business Journalism Twitter: @BizJournalism Robin J. Phillips @RobinJP
    2. 2. What you will learn.. That you are not alone You have more power than you think Giving up is not a good idea Several (free) tools can be useful for filtering social media How to set goals, schedule time for your social media What you want and get out of social media is very personal You will never see it all .. and that’s OK
    3. 3. Who says journalists don’t like clutter?
    4. 4. Social Media clutter
    5. 6. Set some goals Increase number of followers. Increase impact – number of retweets, interaction, story ideas generated. Increase fan/friend count. Track analytics to understand interaction, activity on your page. Set a goal for number of uploads a month. Increase number of views on your videos by integrating with rest of SM network. Make sure your key contacts on your beat are also LinkedIn contacts. Find discussions that are most relevant to your beat and take part.
    6. 7. “ Instead of meeting for a cup of coffee, I shoot the breeze with some PR folks/sources on Twitter.” Story ideas | breaking news | beat checks | brand development
    7. 8. “ I tweet and retweet high-value news and analysis on the economy, sustainability and urban issues.” Promote blogs, columns | new trip wire | appreciate the speed
    8. 9. “ Twitter is only as good as the people who are on it.” Immediate | concise | different form of writing | good multimedia tool
    9. 10. Let go of feeling overwhelmed
    10. 11. Is your media managing you? <ul><li>Email overload </li></ul><ul><li>No time to Tweet </li></ul><ul><li>Too much to read </li></ul><ul><li>Is this worthwhile? </li></ul><ul><li>Cut into personal time </li></ul><ul><li>Too much clutter </li></ul><ul><li>Twitter, FB, etc. </li></ul><ul><li>Feels like a chore </li></ul><ul><li>Mailbox zero </li></ul><ul><li>Schedule it </li></ul><ul><li>Readers, RSS </li></ul><ul><li>Goals, analytics </li></ul><ul><li>Schedule ahead </li></ul><ul><li>Curate, thin the herd </li></ul><ul><li>Find your style </li></ul><ul><li>It’s a relationship </li></ul>Problem Possible solution
    11. 12. Lists and hashtags
    12. 13. BizJournalists list
    13. 14. Narrow the field
    14. 15. Filter with hashtags Hashtags were developed to create groupings on Twitter.
    15. 16. Official, unofficial, conflicting #hashtags
    16. 19. Let go of some things
    17. 20. Be stingy with your attention
    18. 21. Right tool for the job Source: Twitter
    19. 23. keyword/ hashtag
    20. 24. #Madoff
    21. 27. Sidebars
    22. 30. Mobile tools
    23. 31. Find your own balance