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IMT Ghaziabad Team Hammerheads Social Media Overview

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Mayank shekhar
Mayank shekhar

CASIA 2014 Competition - Preliminary round (Round 1)

Education
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www.simplify360.com Stage 1 The Preliminary Round Team Name: Hammerheads Name of first member: Mayank Shekhar College Name: IMT Ghaziabad Name of second member: Arpan Saxena College Name: IMT Ghaziabad
What is Social Media? A medium of interaction for people to Business Identity Creation Networking Share Create Exchange Info/Idea Communicate Blogging
Male Female Active on Social Media Inactive As in June’14 19% 71% 22% 17% 21% Demographics 74% 26% 72% 76% Global Internet Users Use Social Media Don’t Use
Reaching the masses Eliminating Location and temporal restrictions
Spreading Social Awareness Message with a Mass Impact • Emotional connect with brand promotion • Initiatives for a social cause
Social Media Marketing Increasing Reach • Creating Brand Awareness and promoting CSR via Twitter • Means of social interaction • Brand engagement • Addressing social problems
Sell as much as you can Create a win-win situation Promote at once: • Channel • Product • Sport • Team • The web blogger • User participation
Benefits • Customer retention • Customer conversion
Disadvantages Everything isn’t fruitful • Time intensive • Reduced work productivity • Spoiling personal life • Privacy and security issues • Reliability • Disparity • Exclusiveness
Catch up… Or Catch you later A Company needs to: • Ensure flexibility • Adapt to changing market trends • Connect and make presence felt • Have Social media presence

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IMT Ghaziabad Team Hammerheads Social Media Overview

  • 1. www.simplify360.com Stage 1 The Preliminary Round Team Name: Hammerheads Name of first member: Mayank Shekhar College Name: IMT Ghaziabad Name of second member: Arpan Saxena College Name: IMT Ghaziabad
  • 2. What is Social Media? A medium of interaction for people to Business Identity Creation Networking Share Create Exchange Info/Idea Communicate Blogging
  • 3. Male Female Active on Social Media Inactive As in June’14 19% 71% 22% 17% 21% Demographics 74% 26% 72% 76% Global Internet Users Use Social Media Don’t Use
  • 4. Reaching the masses Eliminating Location and temporal restrictions
  • 5. Spreading Social Awareness Message with a Mass Impact • Emotional connect with brand promotion • Initiatives for a social cause
  • 6. Social Media Marketing Increasing Reach • Creating Brand Awareness and promoting CSR via Twitter • Means of social interaction • Brand engagement • Addressing social problems
  • 7. Sell as much as you can Create a win-win situation Promote at once: • Channel • Product • Sport • Team • The web blogger • User participation
  • 8. Benefits • Customer retention • Customer conversion
  • 9. Disadvantages Everything isn’t fruitful • Time intensive • Reduced work productivity • Spoiling personal life • Privacy and security issues • Reliability • Disparity • Exclusiveness
  • 10. Catch up… Or Catch you later A Company needs to: • Ensure flexibility • Adapt to changing market trends • Connect and make presence felt • Have Social media presence