Case study for Casia 2014

1. www.simplify360.com
Stage 1
The
Preliminary
Round
Team Name: Operation SMM
Name of first member: Gaurav Srivastav
College Name: IMT - Ghaziabad
Name of second member: Ankit Agarwal
College Name: IMT - Ghaziabad

2. INTRODUCTION OF SOCIAL MEDIA
EVOLUTION OF SOCIAL MEDIA
It has evolved through ages and come a long way.
• It is a never ending process in todays world
DICTIONARY MEANING
It is a form of electronic communicationthrough
which users create online communities to share
information, ideas, personal messages, and
other
• D
ACTUAL MEANING
• Brings world at your fingertips

3. FACTOR PROMOTING SOCIAL MEDIA
 Globalization
 Dissolution of physical
boundaries
 Technological Advancement
 Internet

4. SOCIAL MEDIA PLATFORMS
Twitter
Facebook
Instagram
Facebook Groups
Youtube
LinkedIn
Google +

5. SOCIAL MEDIA TOOLS
 SOCIAL MEDIA MARKETING
 SEARCH ENGINE OPTIMIZATION
 PAY PER CLICK
 DIGITAL WEB DESIGNING

6. POWER OF SOCIAL MEDIA

7. SOCIAL MEDIA INFLUENCE
 Landscape victory of Narendra
Modi was mainly attributed by his
election campaign which was
boosted by social media presence
on facebook and twitter ,which got
a connect with Indian public
 Sunanda Pushkar and Sashi
Tharoor Controversy

8. SOCIAL MEDIA REACH
• Entrepreneur
• Startup
• Local Business

9. SOCIAL MEDIA PLANS

10. FUTURE SCOPE OF SOCIAL MEDIA
• Tech savvy youth
• Technological advancement