Step Up Marketing Presents:<br />Frank’s Gym Expansion Recommendations<br />Presented by: Mary Grace Koenig, Kristen Murph...
Frank’s Gym Current Business Concept<br />Target Age Group<br />Prospective Location for Expansion<br />	Problem: Frank’s ...
Step One: Research Location<br />Step Two: Gather Information about Competing Gyms<br />Step Three: Interview a Similar Bu...
Location<br />
Surrounding Gyms<br />
Age Demographics<br />
Competing Fitness Centers<br />
“Promote a lifestyle not just a gym”<br />Increasing Client Referrals <br />Quarterly Reports<br />Using surrounding busin...
	49% want a basic membership<br />	51% willing to pay more for membership including classes<br />	Low demand for on-site c...
8.1% “The gym of champions”<br />32.3% “Big city fitness, small town appeal”<br />16.2% “Small town gym in the heart of At...
New location in the Druid Hills area<br />Updated logo and slogan<br />Competitive Prices and Amenities <br />New Marketin...
New Website<br />Partner/Sponsor Health Events<br />Use your Trainers and Staff<br />Promotions<br />Marketing Recommendat...
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LCC Frank\'s Gym Final Work

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For a project for my LCC 3401 class - worked in a team to respond to a RFP for Frank\'s Gym, a fake gym in Franklin County looking to move and adapt to the Atlanta Area.

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LCC Frank\'s Gym Final Work

  1. 1. Step Up Marketing Presents:<br />Frank’s Gym Expansion Recommendations<br />Presented by: Mary Grace Koenig, Kristen Murphy, Thomas Raville, Jackson Watson <br />
  2. 2. Frank’s Gym Current Business Concept<br />Target Age Group<br />Prospective Location for Expansion<br /> Problem: Frank’s Gym wants to investigate if creating a new location in Atlanta help continue their business growth.<br />Introduction<br />
  3. 3. Step One: Research Location<br />Step Two: Gather Information about Competing Gyms<br />Step Three: Interview a Similar Business<br />Step Four: Identify the Needs of Potential Clients Through a Survey<br />Step Five: Develop Marketing Strategy and Advertising Campaign<br />Methodology<br />
  4. 4. Location<br />
  5. 5. Surrounding Gyms<br />
  6. 6. Age Demographics<br />
  7. 7. Competing Fitness Centers<br />
  8. 8.
  9. 9.
  10. 10. “Promote a lifestyle not just a gym”<br />Increasing Client Referrals <br />Quarterly Reports<br />Using surrounding businesses<br />Interview <br />
  11. 11.
  12. 12.
  13. 13.
  14. 14.
  15. 15. 49% want a basic membership<br /> 51% willing to pay more for membership including classes<br /> Low demand for on-site childcare, 62.2% said they were not likely to take advantage of it if it were offered<br />Other Results<br />
  16. 16. 8.1% “The gym of champions”<br />32.3% “Big city fitness, small town appeal”<br />16.2% “Small town gym in the heart of Atlanta”<br />43.4% “Gym memberships individualized for your needs”<br />Slogan Survey Results<br />
  17. 17. New location in the Druid Hills area<br />Updated logo and slogan<br />Competitive Prices and Amenities <br />New Marketing Strategy focused on Target Age Group<br />Recommendation<br />
  18. 18. New Website<br />Partner/Sponsor Health Events<br />Use your Trainers and Staff<br />Promotions<br />Marketing Recommendation<br />

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