Concordia University | Social Media 101 | Adding Value With Content
•Download as PPTX, PDF•
1 like•560 views
Created for an hour long workshop with MBA students at Concordia University. Topics include: - Truths about social media - My approach to content marketing - The value add economy - Developing an authentic story - Examples from recent clients - Examples of available tools
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Concordia University | Social Media 101 | Adding Value With Content
Similar to Concordia University | Social Media 101 | Adding Value With Content (20)
Recently uploaded
Recently uploaded (20)
Concordia University | Social Media 101 | Adding Value With Content
- 1. Social Media 101 Adding Value with Content Created by Justin Henry Albano for Concordia University 12/6/2014
- 2. Class Poll Use social on a daily basis? Like/follow brands? Bought something they saw on social? Use social to get advice/referrals? Use mobile devices? Only one social network?
- 3. Social Truths Social media marketing takes time and money Activity becoming increasingly fragmented Social is now mobile Content is the star
- 4. My Approach Know your customer Create an authentic story that resonates Identify target rich conversations Get people involved Add value
- 5. The Value Add Economy
- 6. An Authentic Story Why – What do you believe? Why does your company exist? What – What do you actually do for your customer? How – How do you do it? What differentiates you?
- 8. Wellpartner
- 10. Available Tools Education: eMarketer.com Mediabistro.com Blog.HubSpot.com Mashable TechCrunch & lots more
- 11. Available Tools Research: Google Tools Quantcast.com HubSpot Marketing Grader
- 12. Available Tools Management: HootSuite SocialOomph SproutSocial
- 13. Available Tools Analytics: Facebook Insights Google Analytics ArgyleSocial
- 14. Justin Henry Albano www.linkedin.com/in/justinhenryalbano www.twitter.com/JustinHAlbano
Editor's Notes
- Who I am Marketing strategist by trade Worked with a wide range of companies, from startups to international brands developing integrated digital marketing strategies. Competitive sailor by sport I believe that developing and executing a plan should be empowering, it should be collaborative and it should be fun. Because of this that I recently co-founded a strategy coaching firm named Layline Strategy. Layline strategy works with smart and creative business leaders to develop a strategic approach to growing their business, establishing competitive advantages and better connecting with their customers. We do this by facilitate engaging, collaborative and customized exercises that leverage our client’s knowledge, experience and passion to translate vision into action. Discussion Goals My goal in the next hour is to provide you with an overall approach to social media, Understand how it fits into the bigger picture of content marketing, and give you some immediate tools to start using on your specific businesses.
- But first, lets set the stage. I want to do a quick poll and then discuss some truths about social media.
- You’ve all heard social media experts claiming the benefits of social 5-10 hrs per week Platforms need to monetize
- All companies exist to add value We call them market needs and market forces Information is critical in the creation and validation of our business plan I challenge you to use an understanding of the value you provide as the lenses by which you view all business decisions, especially when it comes to content marketing and social media Don’t ask your self how do I capture more customers, but how do I provide more value to more new people Not how do I retain more customers, but how do I provide more value top current customers?
- At Layline Strategy, we exist as a business because we believe that developing and executing a plan should be empowering, it should be collaborative and it should be fun. What we actually do is work with smart and creative business leaders to develop a strategic approach to growing their business, establish competitive advantages and better connect with customers. How we do this by facilitate engaging, collaborative and customized exercises that leverage our client’s knowledge, experience and passion to translate ideas into action.
- Excellent example of dealing with a non social media savvy demographic
- Lots of articles, challenge is to get through the fluff Check out the comments
- Google tools has Quantcast is a tool that allows you to see site traffic and some demo info on most websites Hubspot marketing for a complete high level of your site and competitors
- HootSuite is the most popular social media management tool for people and businesses to collaboratively execute campaigns across multiple social networks like Facebook and Twitter from one web-based dashboard. SocialOomph is a neat web tool that provides a host of free and paid productivity enhancements for social media. You can do a lot with the site which includes functions for Facebook, Twitter, LinkedIn, Plurk and your blog. There are a ton of useful Twitter features like scheduling tweets, tracking keyword, viewing mentions and retweets, DM inbox cleanup, auto-follow and auto-DM features for new followers. Social Oomph will auto-follow any new follower of yours on Twitter if you like, which could save you a ton of time if you normally like to reciprocate follows. Sproutsocial is a powerful management and engagement platform for social business. Sprout Social offers a single stream inbox designed to help you never miss a message, and tools to seamlessly post, colloborate and schedule messages to Twitter, Facebook and LinkedIn. The platform also has monitoring tools and rich analytics to help you visualize important metrics.
- Argyle social is social media management tool for savvy B2B marketing. It allows you to merge social data with sales and marketing numbers to identify and engage with more prospects, qualify and quantify better leads and build stronger relationships with social media actions.
- At Layline Strategy, we exist as a business because we believe that developing and executing a plan should be empowering, it should be collaborative and it should be fun. What we actually do is work with smart and creative business leaders to develop a strategic approach to growing their business, establish competitive advantages and better connect with customers. How we do this by facilitate engaging, collaborative and customized exercises that leverage our client’s knowledge, experience and passion to translate ideas into action.