The document discusses the cover design for a magazine called "Lost in Stereo". It will feature: 1) The masthead positioned below the banner to be one of the first things seen. The dominant image will overlap the masthead and take up over 2/3 of the cover space. 2) Sub-images will frame the dominant image and headline to emphasize them. Only the masthead and dominant image will not be close together to keep the design structured. 3) Gothic, bold fonts will be used for the masthead and sell lines with smaller fonts for less important details. Colors will be dark with pops of bright color inspired by current rock magazines. 4) The model, sub-

1. FRONT COVER
RATIONALES

2. COMPOSITION AND LAYOUT
My masthead “Lost in Stereo” will be positioned just below my banner near the top of the cover so
that it is clear and stands out to the audience, and generally it is the first or one of the first places
the reader will look when first picking up the magazine. I also want my masthead to be memorable
and well known, therefore that’s another reason to why I will place it in a certain place, as the more
people who look at it, the more likely they are to remember the name. My dominant image will be
positioned over two thirds of my page, but mainly in the central third, this means my model will
most likely be the main focus of my page, this will also increase my celebrity appeal. My dominant
image will overlap my masthead as I want to imply that my model is more important than the actual
magazine company. My model’s eye line will be in the middle to the top third to create direct mode
of address, which will allow the audience to feel connected with the artist, therefore having a bigger
link with the magazine company. My sub-images will be smaller and alongside my dominant image,
although I have included my sub-images as my plug to show my readers exactly what they will be
getting when they buy my magazine. The main headline will be slanted, diagonally across my
dominant image to show my audience the exciting and unique content that will feature throughout
the magazine. Information such as the barcode, issue number, and the date will all be positioned in
the bottom left hanf corner.

3. FRAMING
To add more emphasis to the importance of my dominant image and the celebrity
appeal, I will be using a method called framing. My sub-images and sell lines will be
framed around either side of my dominant image and main headline. Therefore, this
acts as a border which will make the feature article and model stand out more and
jump out from the rest of the page. The audience will find this more appealing as it
will stand out on the shelves against all competition. I also found after deconstructing
a group of magazines such as Q and Kerrang!, that framing is very effective when it
comes to emphasising the significance of a certain feature to manipulate where the
target audience will actually focus on. Only the masthead and the dominant image
will be overlapping or not close to one another, as this will help me keep my front
cover structured and organised. Also this will create a more professional look,
however the content of my magazine will be full and busy, with a lot of information
throughout.

4. FONTS
I plan on having my masthead font quite gothic, and dramatic so that it stands out. The font
will be big, bold and capitalised as it will be the most significant text on my front cover. This
will also make sure it is still very noticeable from behind the model and will become my brand
identity. The font has a gothic, dark effect that links well into my rock genre and the attitude of
the magazine. I will be downloading all of my fonts from a website called da.font that has
thousands of various accessible fonts I could potentially use. I will download a font in which I
feel is most suitable and relatable. The colours will be bright and will stand out from my black
background, as I will most likely use a white font colour. The sell lines will all be of a simple,
plain, block style that is easy to read, so that it is less time consuming for the reader to read.
My main sell line will be the second biggest and boldest font on my front cover because it is
my main feature article and will be one of the main sources for grabbing the audiences
attention. Smaller fonts will definitely be included for information of less importance such as
the price, issue number and the date of the magazine.

5. COLOURS
Previously I did some research on colours and how it represents various social groups.
I also looked at various current rock magazines and their colour schemes. All colour
schemes included all dark colours with just vague pops of colour to add effect. Also
there were no more than four or five main colours used because it can look jumbled
up and unprofessional,
I think colour is quite important when relating to both genders as this colour scheme
would allow the target audience to know this magazine can be aimed towards both
genders. It is important to think in depth about the colours that are used when
attracting the audience of both genders as specific colours have many different and
opposing connotations. As I previously mentioned, my magazine is aimed at both
genders.

6. MISE-EN-SCENE
My model will be wearing dark and trendy clothing that links to my genre for
instance, black/dark preferably ripped jeans with bright checky shirts etc. Which is a
trade that my audience will go by, following the latest and most popular trends and
looks. My sub-images will include concerts and artists which link directly to the
hobbies of my primary audience. These will also link directly to the articles that I will
be including throughout my entire magazine, which gives my target audience a teaser
of what will actually be included in the magazine. I am not going to include any props
as I think it will take up to much room on my page and will just take most of the
attention away from my models.

7. LANGUAGE AND REGISTER
I will address my target audience by speaking to them directly, by using words like ‘we’ to have a
personal and meaningful effect. Therefore, this will attract the audience as it makes them feel more
involved e.g. as they are actually part of the magazine. Also they will feel a sense of belonging when
reading through the magazine, and make them continue to purchase the magazine.
The use of direct mode of address in the images I have used also contributes to the readers feelings
involved. As the models were looking directly into the camera. The camera acts as the audiences
eye line, which then suggests there is no barriers in between reality and fantasy for instance, it
connects the two together, the audience and the magazine company. I aim to address the audience
in an informal and friendly tone suggesting they would then feel relaxed and at ease whilst reading
my magazine, although wile keeping the professionality of the magazine. On the other hand, I think
using too much formal language can confuse the audience and distance them from the magazine
company itself, therefore that is why I have decided to use it vaguely and only when it is necessary.
For example, using words like ‘we’ and ‘you’. In addition to this I have signed the editors note using
the editors full name, as I thought this would contribute to the personal, and friendly aspect of my
magazine.