These billboard posters effectively represent genre, class, gender, and multiple narratives to build an audience profile for a new show. Visual cues like the actors, setting of a brick wall, and branding with the color purple used by E4 clearly communicate what the show will be about and create a brand for the network. The posters show there is a main story along with different narratives through the positioning of the people depicted.

1. Evaluating Billboard Posters

2. Genre is made clear through the actors and the setting. Class and gender are represented in these billboard to build up a audience profile. Both billboards make you believe there are more than one narrative. The setting of the billboard should show what the show is going to be about. These two examples clearly show that. They haven't used upper case. The brand is developed through E4 using the colour purple. EB

3. We showed that there are different narratives and one main story through the way we are stood. The Mise en scene of the brick wall sets the scene of the soap and also determines our class. We used the purple of E4 to show our brand. We showed class and gender and built our own audience profile. Website to create a brand. EB