The document discusses potential media institutions that could distribute a music magazine. It suggests that retail outlets focused on music genres like CD and vinyl shops would be suitable, as well as shops frequented by the target audience. University areas would be good locations to target as indie music is popular among students. Larger chain newsagents and supermarkets could also distribute the magazine to reach a wider potential market, as impulse purchases may be made in those locations. The key institutions identified are music retail stores, university areas, large newsagents and supermarket chains.

1. EVALUATION
QUESTION 3
By Mairah
Gorman

2. WHAT KIND OF MEDIA INSTITUTION MIGHT
DISTRIBUTE YOUR MEDIA PRODUCT AND
WHY?
 The type of media institution that would distribute my music magazine would be retail
outlets which are dedicated to the music genre, for example CD and vinyl shops
because that’s where people that want to listen to the newest music would go.
However, as these outlets are in decline due to the popularity of downloaded music, I
would also market my product in shops which my target reader would visit. An
example of this would be Affleck’s Palace in Manchester as it is a retail centre which
caters for people choosing to adopt an‘alternative’lifestyle. I would target the students
areas of university cities and towns as my research has shown that indie music is
popular amongst university students. In order to keep my magazine as accessible as
possible within the mainstream, It would be sold at chain newsagents retailers such as
WH Smith as well as more local newsagent chains such as NSS News in addition to
both local and large supermarket chains because many people that shop in the
supermarkets may have a look around the magazine row or might just be passing the
magazine aisle and choose a music magazine as a spontaneous purchase. Supermarkets
are widely situated and most of the general public use them and, although the
majority of shoppers wouldn’t be my usual demographic, my magazine would be
accessible to a wide majority of the general population and would therefore be
reaching a wider potential market.