This document discusses potential media institutions that could distribute a rock music magazine. It suggests that HMV or similar retailers known for rock merchandise could sell the magazine due to their reputation. Independent music shops specializing in guitars and other rock gear may also attract an audience interested in the magazine. Additionally, the document proposes distributing the magazine through universities to reach young adults, and in areas like Camden known for hipsters and music fans. Distributing at music festivals could advertise to a large audience if early ticket buyers received a free magazine.

1. What kind of media
institution might distribute
your media product and
why?

2. Companies such as HMV are professional media
institutions, meaning that if my product were in their
shop it would sell due to their reputation.

3. As well as this, HMV currently sell a lot of rock related products and
merchandise, meaning that when people come into the shop looking for rock
related items, they will be interested in my magazine due to it following the
typical codes and conventions of a rock music magazine.

4. IPC is a media institution
which distributes
magazines such as NME.

5. NME is one of the most popular
rock magazines in the UK and is
distributed in certain tube stations
(mostly central London and areas
such as Camden), music venues,
universities and selected retailers.
My magazine could be distributed in
a similar way as my target audience is
young adults, meaning that
universities would be a great place
for me to distribute my magazines at
as they have a wide range of
characteristics within one campus.

6. As well as this, areas in London such as Camden attract those who are
young hipsters who are interested in vintage items and bands, therefore this
would be a great location for me to distribute my magazine. Furthermore
Camden is a well-known tourist destination in London, therefore by
attracting thousands of people a day from all around the world this location
would be a good place to distribute my magazine as it will mean that I could
target a larger audience.

7. Music shops
Independent
electrical music
shops could
distribute my
magazine also as
they specifically sell
items which are
related to the rock
genre E.g. Electric
guitars, meaning
that those who want
to purchase items
may be interested in
buying my magazine
also.

8. I could also distribute my magazines in festivals and possibly make it free for those
who bought their tickets online before a particular date. This would be a good way
to advertise my magazine as festivals attract hundreds if not thousands of members
of the public, therefore my magazine will be distributed over a large audience in a
small area. Potentially, if a lot of people buy tickets online before a particular date,
those who bought their tickets at a later date could wonder “what’s the big deal
about NVM?”, which may result in the individuals purchasing their own due to be
intrigued by the large mass of those who already have it.

9. Thank you for watching!