easyJet's Look&Book: using image recognition technology to enhance customer experience and conversions - Alex Dalman Senior Account Director, VCCP & Morwenna Francis UK Marketing Manager, easyJet

2. Hello I’m Alex Dalman
Senior Account Director at VCCP
Advertising Agency for easyJet
Hello I’m Morwenna Francis
UK Marketing Manager at easyJet

3. We are also prolific
Instagrammers and
like a holiday or two.
And we do a lot of
this…..

5. putyour hands up
if you have ever…

6. POSTED A HOLIDAY
PHOTO ON INSTAGRAM

7. seen a photo on instagram
and felt reallyenvious

8. thoughtabout bookingyour
friend’s Instagram trip?

9. Well so do a lot
of other people…

10. 43%19-28
year olds use their
mobile to book a
holiday

12. Introducing…

16. Itall started with an
instagram post

18. This comment
specifically

19. Let’s l0ok&book a flight!

20. How have we done?

22. Butthen people started
actuallybooking…

24. Since 1st october 2018
we have had

25. Over 40,000 photo matches

26. over 2500 bookings

27. and a conversion rate of 6%

28. How did we make it happen?

29. Initial Idea Pushed through
byaN Easyjet digital champion

30. Kept easyJet stakeholder
management simple and
streamlined

31. Small lean agencydeliveryteam

32. Builta prototype, tested itand
proved itwork

33. Took the leap and went for it!

34. This summer

35. We launched in france, Germany
Switzerland and italy

36. And we launched
an android version

37. And for 2020 we have
more Look&Book campaigns
in the pipeline

38. Anyquestions?