This document provides reasons to be weird on social media and tips for how to do so effectively. It suggests that audiences can also be weird and enjoy unusual content. Some strategies discussed are involving your audience in weird content, recruiting influencers to promote your weirdness, committing to weird ideas without worrying about pleasing all people, and knowing when it's best to go rogue with unconventional ideas. The overall message is that embracing weirdness can help brands and individuals stand out and have more fun with their social media presence.