Why weird
wins in social
media
Very strange and unusual, unexpected.
Adjective
Weird
5 reasons to be
weird on social
There’s nothing
more
thumbstopping
than a Hollywood
celebrity
…holding a toilet
set
Sharon will
never forget
you
Your audience
is weird too
It’s weird to be angry
at weirdness
Weirdos have
more fun
How to be weird on
social
Involve your
audience
Recruit a weird
‘influencer’
There’s no
such thing as
a boring topic
Commit to your weirdness
Rewrite the brief
Be illogical
Work weirder
How to get weird
ideas approved
Yes, yes, yes!
Do your own PR
Don’t try to wing
it
Know when to quit
Go rogue
Win some awards
Surviving the backlash
Stop trying to
please everyone
Don’t get hung
up on the
comments
Don’t lose your
audience’s R-E-S-P-E-
C-T
Go forth and be weird
Thank you

Why weird wins in social media