The Evolving World of Partnerships - Alex Springer, Director of Solutions Architects, Impact

1. The Evolution of
Partnerships
Alex Springer
Director, Sales and Solutions EMEA

2. 84%of millennials don’t
trust traditional
advertising

3. +130
%
Increase in Facebook rates (2017)
90%Digital ad-spend to
Facebook/Google

4. +130
%
Increase in Facebook rates (2017)
90%Digital ad-spend to
Facebook/Google
84%of millennials don’t
trust traditional
advertising

5. THE NEXT MAJOR CATEGORY FOR GROWTH
Marketing PartnershipsSales

6. MODERN PARTNERSHIPS
Software
Integrations
Influencer B2B
Trad. Media
Publishers
Mobile In-App
Traditional
Affiliate

7. MODERN PARTNERSHIPS
Influencer B2B
Trad. Media
Publishers
Traditional
Affiliate
Mobile In-App
Software
Integrations

8. MODERN PARTNERSHIPS
Software
Integrations

9. MODERN PARTNERSHIPS
Mobile
In-App

10. MODERN PARTNERSHIPS
Software
Integrations

11. MODERN PARTNERSHIPS
B2B

12. Source: Forrester Partnerships Study, 2019
Companies with
mature partnership programs are
GROWING
REVENUE
2X AS FAST

13. Source: Wolfgang Digital, E-commerce KPI Report 2019
28%
Companies with highly
mature programs average
of revenue from this channel

14. Source: Wolfgang Digital, E-commerce KPI Report 2019
28%
Companies with highly
mature programs average
of revenue from this channel
18%
Paid search averages only
of revenue

15. Which partners are driving
incremental revenue?
How do I align partner
compensation with value?
Which partners drive
new customers?
How do I communicate with
partners at scale?
Where do I find partners with
the right audience?

16. Which partners are driving
incremental revenue?

17. PARTNER CONTRIBUTION

18. PARTNER CONTRIBUTION

19. Which partners
drive new
customers…
…who come back often,
have a high average order
value, purchase new
releases, sign up for our
newsletter AND tell their
friends all about us.

20. CUSTOMER VALUE

21. How do I align partner
compensation with
value?

22. ALIGNED COMPENSATION

23. THE NEXT MAJOR CATEGORY FOR GROWTH
Marketing PartnershipsSales

24. How do I do all of
this at scale?

25. Recruit
OnboardEngage
Optimise
Discover
PARTNERSHI
P
LIFECYCLE
BUILD
PROFITABLE
PARTNERSHIP
S
with Impact
To learn more contact me at aspringer@impact.com
or check out Impact.com