Success in advertising...It's all about luck

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This document provides a summary of various topics related to economics, marketing, and mathematics. It discusses the limitations of models over time, compares two models of advertising, examines the value of taking a human perspective rather than just spreadsheet data, explores why rising house prices were seen positively, demonstrates mathematical examples showing order of operations and exponential growth, and quotes Ludwig von Mises on the equal value of different jobs in a restaurant.

Marketing

!2
Maps & models
Over time, and with overuse, the failings of
models may become more important than their
strengths.

!3
The doorman illusion
An automatic door does not replace a doorman

The science of 
knowing what
economists are  
wrong about.

lies in taking the human
perspective, not the
spreadsheet perspective.
The value of the Marketing Mindset

£60 billion,10 years
Or £2,500,000 and six months.

!19
Why....
….were rising house prices
always
A "good news" story?

Even maths is contextual.
£100
 
Heads, win 50% 
Tails, lose 40%
£100
 
Heads, win 50% 
Tails, lose 40%
£100
 
Heads, win 50% 
Tails, lose 40%
£100
 
Heads, win 50% 
Tails, lose 40%
From the work of Ole Peters & Alex Adamiou, London
Mathematical Laboratory

One bet, four people
£150
H
£60
T
£150
H
£60
T
Starting with £100 each, rises to £420

Two bets, four people
£225
HH
£90
HT
£90
TH
£36
TT
Starting with £100 each, rises to £441

1 × 7 ≠ 7 × 1 
 
2x2x2x2x2x2 > 3x1x3x1x1x3

“There is no sensible distinction
to be made in a restaurant
between the value created by
the man who cooks the food
and the value created by the
man who sweeps the floor.”
Nationalökonomie: Theorie des Handelns und Wirtschaftens – Ludwig von Mises

If you have a creative suggestion,
you have to present it to rational 
people for approval. 
 
Note, this rule never applies 
the other way round.

Thank you:
@rorysutherland
@ogilvyconsulting

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Success in advertising...It's all about luck

1. On Alchemy

2. !2 Maps & models Over time, and with overuse, the failings of models may become more important than their strengths.

3. !3 The doorman illusion An automatic door does not replace a doorman

4. 4

5. 5

6. TWO MODELS OF ADVERTISING.   

10. Ed Sheeran

11.

12. The science of  knowing what economists are   wrong about.

13. lies in taking the human perspective, not the spreadsheet perspective. The value of the Marketing Mindset

14.

15. 15

16.

17.

18. £60 billion,10 years Or £2,500,000 and six months.

19. !19 Why.... ….were rising house prices always A "good news" story?

20. Even maths is contextual. £100   Heads, win 50%  Tails, lose 40% £100   Heads, win 50%  Tails, lose 40% £100   Heads, win 50%  Tails, lose 40% £100   Heads, win 50%  Tails, lose 40% From the work of Ole Peters & Alex Adamiou, London Mathematical Laboratory

21. One bet, four people £150 H £60 T £150 H £60 T Starting with £100 each, rises to £420

22. Two bets, four people £225 HH £90 HT £90 TH £36 TT Starting with £100 each, rises to £441

24. 1 × 7 ≠ 7 × 1    2x2x2x2x2x2 > 3x1x3x1x1x3

25.

26. !26

27. !27

28.

29. 6 months and counting.

30. 30

31.

32.

33.

34.

35.

36.

37.

38.

39.

40. !40 McGurkFilm

41. “There is no sensible distinction to be made in a restaurant between the value created by the man who cooks the food and the value created by the man who sweeps the floor.” Nationalökonomie: Theorie des Handelns und Wirtschaftens – Ludwig von Mises

42. If you have a creative suggestion, you have to present it to rational  people for approval.    Note, this rule never applies  the other way round.

43. Thank you: @rorysutherland @ogilvyconsulting

Success in advertising...It's all about luck

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