Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Digital trends

862 views

Published on

The presentation outlines some tips for treating customers online, real-time marketing and an overview of some trends coming up in the next 12+ months.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Digital trends

  1. 1. Digital Trends June 14
  2. 2. About me
  3. 3. Overview <ul><li>1. Don’t sleep with them and leave ‘em </li></ul><ul><li>2. Real time marketing – duh?! </li></ul><ul><li>3. Creative catching up with technology </li></ul>
  4. 4. Don’t sleep with them and leave ‘em <ul><li>1. Don ’t use your fans </li></ul><ul><li>2. Be a person not a brand </li></ul><ul><li>3. Customer Service is not marketing </li></ul>
  5. 5. Don ’t use your fans
  6. 6. Be a person not a brand Video: http://www.youtube.com/watch?v=82mOYDHQLIU
  7. 7. Customer service is not marketing
  8. 8. Real time marketing – duh?! <ul><li>Create a playbook </li></ul><ul><li>Nothing is final </li></ul><ul><li>Influencers (good or bad) care </li></ul>
  9. 9. Create a playbook
  10. 10. Nothing is final Siegal & Gale ’s office window which happens to be across from Gap Inc.’s office
  11. 11. Influencers (good or bad) care
  12. 12. Creative catching up with technology <ul><li>E-commerce </li></ul><ul><li>Checking in </li></ul><ul><li>QR codes </li></ul>
  13. 13. Ecommerce Message from P&G eStore We’re on a mission to build the ultimate online buying experience. We need your help to get there. Give us your ideas, tell us what you think about other people’s ideas and show us how we can improve.
  14. 14. Ecommerce
  15. 15. Ecommerce Video: http://www.youtube.com/watch?v=N-uFH5k_k9w
  16. 16. Checking in Video: http://www.youtube.com/watch?v=auRyT5-ahks&feature=related
  17. 17. QR Codes
  18. 18. QR Codes
  19. 19. Thank You Twitter: @mavylala Blog: www.mavishuntley.com

×