1. Building a Non-Dues Based
Membership Program That Gets
Results
Lynne M. Wester
UNC Charlotte
Donor Relations Guru
@donorguru
2. UNC Charlotte
• Founded in 1946
• 27,900 Students
• 113,000 Degreed Alumni
• 400,000+ Non Degreed Alumni
• 7.5 Alumni Staff- No, SERIOUSLY
• Lack of engagement and a data problem
10. The Benefits of Membership:
• $5 off at every alumni event
• Discounts on Continuing Education
• Discounts with more than 75 partners
• FREE Career Webinars (TalentMarks)
• Priority entry to events
24. Businesses
• Over 75 Established Partners
• 85% managed or owned by Alumni
• 400 plus warm leads generated by board
members and volunteers
• Adding 5-8 businesses a month
• Huge revenue driver for the businesses
26. Data Collection
• Over 3000 members
• Over 18,000 new data points collected since
November
• Continual address updates and information
streaming into central database