Exclusive Upwork training in Lviv (February) - Наталія Фесак "How to Sell Yourself on Upwork"

1. How to Sell Yourself
on Upwork

2. User Profile
1) Title (e.g. B2B / B2C Copywriter with Design Skills)
Avoid words: quality, professional)
2) Skills (Up to 10) - Choose the most relevant
and demanded
3) Portfolio
- up to 10;
- always update;
- add descriptions.

3. Overview
How to Present Yourself
Make it long enough but well-structured, use bullets
Indicate a number of projects completed instead
of years of experience
Use statistics to support your approach to doing a job
Add a personal website but let them know you are
not a company
Persuade them that your approach is focused on their
result
Don’t sound too overpromising

4. Proposal
That Makes You Stand Out
Explain why you are applying
Provide a simple but valuable solution for this project
Show a route of implementation
Invite them to your personal website, portfolio resource
Do not provide unnecessary details

5. Hourly vs. Fixed Price Jobs
Perception of Value
Manual time allowed / not allowed
Time Tracking App
Small tasks that are not charged
in fixed price jobs

6. Джо Витале
Гипнотические рекламные тексты:
Как искушать и убеждать клиентов одними словами
Books for Reading
Джек Траут
Маркетинговые войны

7. email:
natalia.fesak@gmail.com