Presentation about the key social media moments on Twitter and Facebook during the US presidential elections for the Harvard-Columbia US election breakfast in Geneva on 07.11.2012

1. How Social Media
won the US Elections 2012
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2. Four more years
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3. @BarackObama
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4. @MittRomney
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5. Twindex
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6. Twitter Engagement Map
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7. Twitter Engagement Map
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8. Barack Obama on Facebook
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9. Mitt Romney on Facebook
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10. 47 percent
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11. 47 percent
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12. 47 percent
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13. 47 percent
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14. 47 percent
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15. Clint Eastwood & the invisible Obama
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16. @InvisibleObama
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17. @InvisibleObama
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18. @InvisibleObama
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19. This seat is taken
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20. This seat is taken
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21. He’s asleep
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22. Big Bird
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23. Big Bird
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24. Big Bird
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25. Big Bird
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26. Binders Full of Women
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27. Binders Full of Women
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28. Binders Full of Women
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29. Binders Full of Women
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30. Binders Full of Women
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31. Binders Full of Women
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32. Binders Full of Women
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33. Binders Full of Women
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34. Horses & Bayonets
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35. Romney Tax Plan
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36. Google Bombing
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37. Spoof Accounts
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38. Twitter Spin Room
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39. Most retweeted tweet ever
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40. Thank You
Harvard-Columbia US Election Breakfast
Geneva 07.11.2012
Matthias Lüfkens Matthias.Luefkens@bm.com @Luefkens @B_M
E V I D E N C E - B A S E D C O M M U N I C AT I O N S