METIS London is a luxury sneakers brand launched by Romanian designer Alexandru Adam. Under his creative direction, a small team of passionate individuals has managed to launch and bring tremendous results through a crowdfunding campaign. The secret behind the brand's success: lack of compromise

1. METIS LONDON
CROWDFUNDING/BRANDING
CAMPAIGN

2. From idea to a
niche-oriented
brand
Designer made shoes
Internationally launched
on Kickstarter
Praised by renowned
industry professionals
Embraced by consumers
Uncompromising
communication
An image that stands out
A progressive message

3. MILESTONES
BRAND IDENTITY
PRODUCT PHOTOGRAPHY / CONCEPT
SOCIAL MEDIA
LEAD COLLECTION AND NURTURING
BUZZ THROUGH INFLUENCERS
KICKSTARTER PAGE
KICKSTARTER CAMPAIGN
EVERYTHING FROM SCRATCH

4. IT ALL
STARTED
HERE
A PRODUCT THAT STANDS OUT
A SET OF PICTURES THAT OUTLINE ITS QUALITIES
A SET OF CINEMAGRAPHS THAT HIGHLIGHT A MOOD
WORDS THAT MAKE PEOPLE DREAM
UNCOMPROMISING CAMPAIGN
MINIMUM INVESTMENT, MAXIMUM CREATIVITY

5. M E T I S O N F A C E B O O K
Fanbase: 1675
Starting point: January 21st 2017
O N E O F T H E M A I N C O M M U N I C A T I O N A N D
B R A N D I N G C H A N N E L S
T H E B R A N D H A S D E V E L O P E D A U N I Q U E V O I C E
T H A T U S E R S H A V E F O U N D A P P E A L I N G
A S P I R A T I O N A L C O N T E N T
https://www.facebook.com/Metis-1774342486116519/1774342486116519/

6. M E T I S O N I N S T A G R A M
Fanbase: 454 followers. 0 following
Instagram channel active since January 2017
O R G A N I C , U N C O M P R O M I S I N G G R O W T H
V I S U A L C O N S I S T E N C Y A N D H A R M O N Y
C O N S I S T E N T C O M M U N I C A T I O N
I N S P I R A T I O N A L C O N T E N T
https://www.instagram.com/metis_london

7. M E T I S O N K I C K S T A R T E R
L A U N C H E D O N 2 9 T H O F A U G U S T
C R O W D F U N D I N G G O A L : 3 0 . 0 0 0 £
C R O W D F U N D I N G R E S U L T : 3 5 . 4 4 3 £
T H E P R O J E C T H A S B E E N O V E R - B A C K E D . W E H A V E
E A R N E D M O R E T H A N O U R I N I T I A L L Y S E T G O A L A N D
A L L T H A T H A S H A P P E N E D W I T H N O I N V E S T M E N T I N
D I G I T A L C A M P A I G N S
T H E M E S S A G E H A S B E E N D E L I V E R E D O N S O C I A L M E D I A
C H A N N E L S A N D T H R O U G H N E W S L E T T E R S .
P E O P L E H A V E I N V E S T E D I N O U R P R O D U C T B E C A U S E I T
P R O V I D E S T H E H I G H E S T D E S I G N E R C R A F T E D Q U A L I T Y
A N D T H E M E S S A G E S W E D E L I V E R A R E I N S P I R I N G
METIS ON KICKSTARTER: http://bit.ly/Metis-Sneakers

8. M E T I S
A U N I Q U E P R O D U C T
A V E R Y N O N S T A N D A R D I Z E D , N O N C O M M E R C I A L ,
B U T S U B S T A N C E - O R I E N T E D A P P R O A C H O N
C O M M U N I C A T I O N
A S U C C E S F U L K I C K S T A R T E R C A M P A I G N
A S M A L L T E A M A N D A L O T O F I D E A S
A L U X U R I O U S I T E M
A R A R I T Y
A P A T H T O W A R D S R E S P O N S I B L E C O N S U M P T I O N
A C O M M U N I C A T I O N C A M P A I G N F O R A
K I C K S T A R T E R P R O J E C T T H A T H A S S U C C E E D E D
G R A C E F U L L Y
A N O B J E C T O F D E S I R E

9. M E T I S T E A M
/ / A L E X A N D R U A D A M - D E S I G N E R , C R E A T I V E
D I R E C T O R
/ / M I R U N A G H E O R G H I T A
/ / R A D U B U C U R
/ / R O B E R T R A T I U
/ / M A T E I V A S I L E S C U