SlideShare a Scribd company logo
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@Eurocontrol

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Personal/Institutional Accounts

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Tweeting personally

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The Most Retweeted Tweets

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The Most Retweeted Tweets

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The Most Retweeted Tweets

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@Mentions

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Twitter @Replies

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The Hashtags

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Twitter Lists

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Twitterwall

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Private Twitter Lists

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Direct Message Campaigns
Global Conversations

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Twitter Chat

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The Best Twitter Header

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The Best Twitter Header

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Vine Videos

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Branded Shortlinks

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uni.cf oe.cd
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http://twiplomacy.com
http://bur.sn/r04i5

Thank you
@Luefkens

Matthias.Luefkens@bm.com
@BMdigital

@Twiploma

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Editor's Notes

  1. Most mentionedwords on the Twitter account of @Eurocontrol
  2. A number of organisations have set up personal-institutional Twitter accounts for theirdirectors, whichcanbe as effective as personal Twitter handles.
  3. Only a handful of leaders tweetthemselvessuch as Richard Seziberafrom the East AfricanCommunity.
  4. The mostretweetedtweet by any international organisation.
  5. The second mostretweetedtweet by any international organisation.
  6. The thirdmostretweetedtweet by any international organisation.
  7. The importance of @mentions to create connections.
  8. @UNDP makes the most innovative use of hashtags with a different hashtag for each day of the week
  9. Only few organisations have public Twitter lists.
  10. Twitter lists are usefulwhen setting up Twitter Wallsatconferences for example.
  11. Private Twitter lists come in handy in order to do Direct Message campaigns on Twitter.
  12. More than 25% of the people contactedreactedpositively to our Direct Message.
  13. Quite a few leaders have organised Twitter chats and Twitter Q&A sessions, including Christine @Lagarde, @HelenClarkUNDP and @CFigueres
  14. Greenpeace has probably the best Twitter header.
  15. Several organisations have trialed Vine videos, Twitter’s six-second looping video application.
  16. Four organisations have theirownbrandedlinkshorteners.