This document discusses research on the influence of social media on voting behavior in India's 2014 elections. A survey of 120 young Indian adults found that social media, including online banners, polls, content about politicians, forums and YouTube, significantly impacted voting intentions and behaviors, especially among young voters. Traditional media still has more influence in rural areas where internet access is limited. Overall, digital strategies and social media are playing a central role in political campaigns in India.
The Evolution and Future of Content PublishingFITC
Presented at FITC's Web Unleashed 2016 in Toronto
by Haris Mahmood, Shopify
Overview
The content publishing industry took the world by storm some years ago by providing its users visual tools to update, manage, and publish their content. Large players have existed for quite some time, but now find themselves on uncertain grounds. Newer, smaller players are also entering the space with new and innovative ideas. This talk aims to review the industry’s history, examine how it stands today, and take a deep dive into its future.
Objective
To explore the content publishing industry’s past and present, and take a deep dive into its future.
Target Audience
Web developers, content publishers, freelancers, agencies
Five Things Audience Members Will Learn
The history of the content publishing industry
The landscape today
The limitations and strengths of the various offerings
Directions the industry is progressing to
A roadmap of the future for the content publishing industry
FITC produces events for digital creators in Toronto, Amsterdam, NYC and beyond
Save 10% off any of our events with discount code 'slideshare'
Check out our events at http://fitc.ca
or follow us at https://twitter.com/fitc
Presented at FITC's Web Unleashed 2016 in Toronto
by Haris Mahmood, Shopify
FITC produces events for digital creators in Toronto, Amsterdam, NYC and beyond
Save 10% off any of our events with discount code 'slideshare'
Check out our events at http://fitc.ca
or follow us at https://twitter.com/fitc
Overview
The web development industry is an incredibly fast growing and fast moving industry. Those relatively new to it can sometimes be overwhelmed with the increasing complexity of their job, what things to learn to continue advancing, what to look out for, and most importantly, how to cope with the wide range of emotions they feel on a day-to-day basis. This talk aims to address a variety of these issues, along with providing suggestions for employers, recruiters and veterans in the industry on what they can do to help.
Target Audience
Junior/intermediate web developers, employers, recruiters
Five Things Audience Members Will Learn
The state of the web development industry
Various aspects of day-to-day decision making for web developers
The emotional aspect in and around the industry
Ways for developers to navigate through the industry
How employers, recruiters and veterans can help
People become brands, brands are getting personal - welcome to the SoMe ecosystem anno 2017. Join this webinar to find out how Snapchat and Instagram have changed the social game and how you can leverage them to ramp up your brand’s social presence. David Ledstrup, Head of Social at Marvelous, gives you the inside scoop on what Snapchat and Instagram Stories bring to the table by sharing strategic insights on how to talk their language as a brand.
Key takeaways:
- Where to start with Snapchat and Instagram Stories if you are the new kid on the block
- How to tap into their marketing potential and measure success
- How to leverage social media influencers strategically
Nathan Sproul on Funding More Public Affairs and Less Government RelationsNathan Sproul
A recent survey revealed that Washington insiders expect quicker growth in spending on “public affairs”—digital, grassroots/grasstops, and public/media relations—than on traditional government relations—which include direct lobbying, advocacy advertising, and political contributions—for the second year in a row in 2017. Here, Nathan Sproul takes a further look at the study and its possible repercussions.
The Evolution and Future of Content PublishingFITC
Presented at FITC's Web Unleashed 2016 in Toronto
by Haris Mahmood, Shopify
Overview
The content publishing industry took the world by storm some years ago by providing its users visual tools to update, manage, and publish their content. Large players have existed for quite some time, but now find themselves on uncertain grounds. Newer, smaller players are also entering the space with new and innovative ideas. This talk aims to review the industry’s history, examine how it stands today, and take a deep dive into its future.
Objective
To explore the content publishing industry’s past and present, and take a deep dive into its future.
Target Audience
Web developers, content publishers, freelancers, agencies
Five Things Audience Members Will Learn
The history of the content publishing industry
The landscape today
The limitations and strengths of the various offerings
Directions the industry is progressing to
A roadmap of the future for the content publishing industry
FITC produces events for digital creators in Toronto, Amsterdam, NYC and beyond
Save 10% off any of our events with discount code 'slideshare'
Check out our events at http://fitc.ca
or follow us at https://twitter.com/fitc
Presented at FITC's Web Unleashed 2016 in Toronto
by Haris Mahmood, Shopify
FITC produces events for digital creators in Toronto, Amsterdam, NYC and beyond
Save 10% off any of our events with discount code 'slideshare'
Check out our events at http://fitc.ca
or follow us at https://twitter.com/fitc
Overview
The web development industry is an incredibly fast growing and fast moving industry. Those relatively new to it can sometimes be overwhelmed with the increasing complexity of their job, what things to learn to continue advancing, what to look out for, and most importantly, how to cope with the wide range of emotions they feel on a day-to-day basis. This talk aims to address a variety of these issues, along with providing suggestions for employers, recruiters and veterans in the industry on what they can do to help.
Target Audience
Junior/intermediate web developers, employers, recruiters
Five Things Audience Members Will Learn
The state of the web development industry
Various aspects of day-to-day decision making for web developers
The emotional aspect in and around the industry
Ways for developers to navigate through the industry
How employers, recruiters and veterans can help
People become brands, brands are getting personal - welcome to the SoMe ecosystem anno 2017. Join this webinar to find out how Snapchat and Instagram have changed the social game and how you can leverage them to ramp up your brand’s social presence. David Ledstrup, Head of Social at Marvelous, gives you the inside scoop on what Snapchat and Instagram Stories bring to the table by sharing strategic insights on how to talk their language as a brand.
Key takeaways:
- Where to start with Snapchat and Instagram Stories if you are the new kid on the block
- How to tap into their marketing potential and measure success
- How to leverage social media influencers strategically
Nathan Sproul on Funding More Public Affairs and Less Government RelationsNathan Sproul
A recent survey revealed that Washington insiders expect quicker growth in spending on “public affairs”—digital, grassroots/grasstops, and public/media relations—than on traditional government relations—which include direct lobbying, advocacy advertising, and political contributions—for the second year in a row in 2017. Here, Nathan Sproul takes a further look at the study and its possible repercussions.
the new network is very different to last year and years before it can changes us so this year we can be different and it can changes us and we can do different things we do
UX Poland 2016 - Jeff Gothelf - Almost Everything I've Learned From 5 Years o...UX Poland
Since the idea first percolated in 2010 through to its current state as a permanent hashtag on Twitter, Lean UX has created a new way of looking at how we design products and services. Equally as important, it has created a new way to look at working together with our colleagues in product management, software engineering, marketing and executive leadership. Have the countless memes, conferences, articles, blog posts, books and presentations made a difference? Has Lean UX made a difference? How have the ideas evolved since 2010?
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As one of the greatest cities in the world, London is one you can’t miss in your adventures. It’s filled with history and culture, and there’s something for everyone. If you’re visiting soon, here are the best 10 places to see.
Paul Claxton - My Public Speaker One SheetPaul Claxton
I believe Public Speaking is one of the best ways to give back to the world. Take the time to learn, take the time to acquire the necessary knowledge, and then apply those things. Then share your experiences. The people who are best at what they do are not hiding in a corner or a cave somewhere they are out and about talking about what they do and paying the knowledge forward!
Loneliness can be worse than smoking 15 cigarettes per day, coliving spaces are supporting Location Independent Professionals allowing them to live, learn and grow together. After more than three years I also wanted to identify the lifecycle of a Digital Nomad and how coliving spaces can support them in every stage :)
Movie and TV studios are using games to increase their exposure and build momentum prior to launching. Learn the trade secrets and what other billion dollar grossing movies did.
10 of the Biggest Stories in TechnologyBrett Cotham
October was filled a a number of great technology breakthroughs. While it is impossible to list all of the new advancements, I would like to share my favorites. Here are 10 of the biggest stories in technology throughout the month of October.
Presentation by Martina F. Ferracane at European Business Summit (May 2015).
Video version available at this link: https://youtu.be/hrRHBCLcgqU - It shows also the videos presented in the PPT!
the new network is very different to last year and years before it can changes us so this year we can be different and it can changes us and we can do different things we do
UX Poland 2016 - Jeff Gothelf - Almost Everything I've Learned From 5 Years o...UX Poland
Since the idea first percolated in 2010 through to its current state as a permanent hashtag on Twitter, Lean UX has created a new way of looking at how we design products and services. Equally as important, it has created a new way to look at working together with our colleagues in product management, software engineering, marketing and executive leadership. Have the countless memes, conferences, articles, blog posts, books and presentations made a difference? Has Lean UX made a difference? How have the ideas evolved since 2010?
In this talk, Jeff Gothelf, author of Lean UX, will recap his learnings from practitioner to author to teacher of Lean UX and the teams trying to adopt it. What’s worked? What hasn’t? Why? Where are things now and where are they headed? This tactical talk will cover all of that and more.
As one of the greatest cities in the world, London is one you can’t miss in your adventures. It’s filled with history and culture, and there’s something for everyone. If you’re visiting soon, here are the best 10 places to see.
Paul Claxton - My Public Speaker One SheetPaul Claxton
I believe Public Speaking is one of the best ways to give back to the world. Take the time to learn, take the time to acquire the necessary knowledge, and then apply those things. Then share your experiences. The people who are best at what they do are not hiding in a corner or a cave somewhere they are out and about talking about what they do and paying the knowledge forward!
Loneliness can be worse than smoking 15 cigarettes per day, coliving spaces are supporting Location Independent Professionals allowing them to live, learn and grow together. After more than three years I also wanted to identify the lifecycle of a Digital Nomad and how coliving spaces can support them in every stage :)
Movie and TV studios are using games to increase their exposure and build momentum prior to launching. Learn the trade secrets and what other billion dollar grossing movies did.
10 of the Biggest Stories in TechnologyBrett Cotham
October was filled a a number of great technology breakthroughs. While it is impossible to list all of the new advancements, I would like to share my favorites. Here are 10 of the biggest stories in technology throughout the month of October.
Presentation by Martina F. Ferracane at European Business Summit (May 2015).
Video version available at this link: https://youtu.be/hrRHBCLcgqU - It shows also the videos presented in the PPT!
Social Media and the Social Identity & Knowledge Gap TheoryDavid Onoue
This presentation examines two communication theories and its relevance to modern social media. The first is social identity theory, developed by Henri Tajfel and John Turner, which asserts that group membership creates in-group/self-categorization and enhancement in ways that favor the in-group at the expense of the out-group. The second is knowledge gap theory first purposed by Philip Turner, George Donohue, and Clarice Olien. They believed that the increase of information in society is not evenly acquired by every member of society. People with higher socioeconomic status tend to have better ability to acquire information.
Group members: Sandeep Gourkanti, Hongyue Guo, David Onoue & Alan Taylor Jr.
Should we have a pedagogy of technology?Ashley Casey
In this paper I argue for the need to develop a pedagogy of technology that encourages us to use all technology only as a means of educating children and young people for the 21st Century.
Presentation at the Asia FDI Forum in Hong Kong (5-6 November 2015). The presentation reviews the ISDS cases in APEC region and describe the debate around ISDS and solutions proposed under mega-regionals' negotiations.
What exactly can you do for your country?Amir Amha
Presentation at Incitement Penang - talking about the potential of social entrepreneurship to delivery economic growth, social development and conserving the environment.
They used to teach marketing as "the four Ps." They don't quite translate to the non-profit world, but you could adapt them into four Ms. These are slides from a workshop I led at the Institute for Non-Profit Marketing & Leadership at Boston University, leading a class of executives from an introduction to the marketing lens to the process of message development.
Sex education in India to the organised delivery by Indian governments and non-profits of material regarding sex, sexuality, and pregnancy. The three categories of sex education in India are the sex education courses targeted at adolescents in school, family planning for adults, and HIV/AIDS Prevention Education
How did we start talking about 'unicorns' and why? Silicon Valley has had its share of buzzwords - the latest is Silicon Valley’s most elusive beast, as the NYTimes recently wrote: “the most overused word in the technology industry today”
How did we end up calling the billion-dollar golden children of the tech industry “unicorns”? We not only looked at how a word can find its way into the lexicon but also how a word can become loaded over time with additional meaning.
Things like wearable tech, home automation, and machine-to-machine communications are changing our world. As more everyday objects connect to the Internet and each other, it becomes important for us to understand what that means.
What are we transmitting when we adjust a thermostat using an app or use a coupon code sent to our phones? Where is our data going and who has access to it? What IoT devices are really needed?
PLEASE VOTE! http://panelpicker.sxsw.com/vote/53313
SXSW Session Description: No offense, but there’s a reason your marketing sucks: it’s all about you.
In today’s world of the ever-connected, information-empowered buyer, you can’t afford to lose their attention like this. Attention is the currency of the information age, and buyers (B2B or B2C) only give attention to the brands who understand them.
This is the only competitive advantage that matters today.
Let's talk about how we got ourselves into a world where consumers inherently mistrust our marketing and expect a new level of customer-centricity.
Let's remember why we're here in the first place and what NEW tactics and technology are emerging to help get this right.
Join this session, and cut the sh*t.
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Influence of social media on voting behavior
1. I N F L U E N C E O F
S O C I A L M E D I A O N
V O T I N G B E H A V I O R
P O L I T I C A L C O M M U N I C A T I O N
N O V E M B E R 2 0 1 7
M E D I A A N D C O M M U N I C A T I O N T H E O R Y
A U T H O R S
A I N D R I L A B I S W A S - N I K H I L I N G L E - M O U S U M I R O Y
( I N D I A 2 0 1 4 )
2. P O L I T I C A L C O M M U N I C A T I O N
VOTING
IS A COMPLEX
BEHAVIOUR
INFLUENCED BY A
NUMBER OF FACTORS
WITH MEDIA BEING
ONE OF THESE.
3. P O L I T I C A L C O M M U N I C A T I O N
CONTEXT
“ F O R T H E I N D I A N E L E C T I O N S O F 2 0 1 4 ,
D I G I T A L S T R A T E G I E S
H A V E B E C O M E C E N T R A L
Τ Ο P O L I T I C A L R A L L I E S ”
4. 1
P O L I T I C A L C O M M U N I C A T I O N
R O L E O F S O C I A L M E D I A I N I N D I A
Ask-Share-Decide
Social Media influence Traditional media
Word of Mouth transported to the physical world
Everyone is a journalist in Social Media
Opportunity to influence female audiences
5. P O L I T I C A L C O M M U N I C A T I O N
2 T H E R E S E A R C H M E T H O D O L O G Y
- Questionnaire
- Within one month
- 120 respondents
- Most likely to vote
- 18-30 years old
6. P O L I T I C A L C O M M U N I C A T I O N
3
(1) Impact Online banner advertisements/ wrt “Likelihood to vote” and “Age”.
T H E R E S E A R C H O B J E C T I V E S ( 1 )
(2) Impact of Online polls / “Member of fan page on any political party” and “Age”.
(3) The impact of Content I read about a politician on twitter or Facebook”/wrt if I
" Follow him on twitter and Facebook” and if “I actively engage in political discussion
by expressing my opinion on Facebook and twitter”.
DV
IV
WemeasureDVbychangingtheIV
7. P O L I T I C A L C O M M U N I C A T I O N
3
(4) Impact of conversation in forums and the decision to vote/ wrt ‘Gender’.
T H E R E S E A R C H O B J E C T I V E S ( 2 )
(5) "Likelihood to vote for a Party" based on if the “Party digitally interactive on social
media”
(6) "YouTube's significance on voting" and ‘Gender’ and ‘Member of fan page on any
social networking site’.
DV
IV
8. P O L I T I C A L C O M M U N I C A T I O N
4
(1) Online banners adds have a significant impact on young voters especially
students and shape their behavior.
T H E R E S U L T S ( 1 )
(2) Online polls influence the decision to vote, based on a combined effect from
“age” and “members of political party” .
(3) The Content people read about a particular politician on twitter and Facebook
affects their decision of voting.
9. P O L I T I C A L C O M M U N I C A T I O N
4
(4) Conversation on forums influence the female more than the male .
T H E R E S U L T S ( 2 )
(5) People is more likely to favor and vote for the party which is most digitally
interactive .
(6) People see YouTube videos as an important source of
information which influences their decision to vote ( There is also a relationship with
gender).
10. L I M I T A T I O N S -
A S S U M P T I O N S
P O L I T I C A L C O M M U N I C A T I O N
- M A N Y P E O P L E D O N O T U S E I N T E R N E T ( S M ) - N O T
" A D V A N C E D U S E R S "
- O F F I C I A L M E D I A C O N T R O L L E D B Y T H E G O V E R N M E N T
I S S T I L L T H E M A I N S O U R C E O F I N F O R M A T I O N
- S I G N I F I C A N T I M P A C T O F T R A D I T I O N A L M E D I A I N
R U R A L A R E A S
5
11. P O L I T I C A L C O M M U N I C A T I O N
6 KEY TAKE AWAY'S
- S O C I A L M E D I A I M P A C T S I G N I F I C A N T L Y T H E V O T I N G
B E H A V I O R O F Y O U N G V O T E R S ( F O R U M S , Y O U T U B E , D I G I T A L
P R E S E N C E , A D S , P O L L S ) .
- T R A D I T I O N A L M E D I A S T I L L P R E V A I L I N R E M O T E A R E A S I N
C R E A T I N G A W A R E N E S S
- D I G I T A L S T R A T E G I E S P L A Y A L R E A D Y A C E N T R A L R O L E I N
P O L I T I C A L C A M P A I G N S
12. A N Y
Q U E S T I O N S ?
M I C H A L I S P S A R O M I C H A L A K I S
