Twiplomacy 2017: Public Policy in 140 Characters
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Twiplomacy 2017 - Public Policy in 140 characters. Presentation for the Asian Conference for Political Communication held 5 September 2017 in Singapore #ACPC17 Bypassing the media, US-President Donald Trump is announcing his policy mainly via Twitter. This includes domestic issues as well as international diplomacy. How Social Media changed political communication and how diplomacy changed in the digital age (Twiplomacy). How social media can influence the political climate and how to do politics with 140 characters only.
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Twiplomacy 2017: Public Policy in 140 Characters
- 1. 1 Twiplomacy 2017 Public Policy in 140 Characters Burson-Marsteller, Singapore 04.09.2017 #ACPC17 #Twiplomacy @Luefkens @Twiplomacy
- 2. World Leaders on Twitter 2
- 3. World Leaders on Facebook 3
- 4. World Leaders on Instagram 4
- 5. World Leaders on Snapchat 5
- 6. Digital Diplomacy - Twitter Connections 6 92%of all UN governments 117Foreign Ministries 91Foreign Ministers 145Heads of State & Government 4262Diplomatic Missions 1184Ambassadors
- 7. Best Connected World Leaders on Twitter 7
- 8. Reactions to the @Twiplomacy Study 8
- 10. Other Twitter Accounts Followed by World Leaders 10
- 11. Most Followed World Leaders on Twitter 11
- 12. Most Followed Asian Leaders on Twitter 12
- 13. Most Engaged World Leaders on Twitter 13
- 14. Most Effective World Leaders on Twitter 14
- 15. Twitter, a Weapon of Mass Engagement 15
- 24. Most Conversational World Leaders on Twitter 24
- 29. World Leaders on Periscope 29
- 30. Russian Foreign Ministry on Periscope
- 31. Emmanuel Macron on Periscope
- 33. Selfie We Can
- 36. 36
- 37. 37
- 41. Instagram 41
- 42. Facebook 42
- 43. Twitter 43
- 44. UK Foreign Office on Snapchat 44
- 45. 45
Editor's Notes
- 856 Twitter accounts, representing 92% of all UN governments, 356 million followers, Median average 16,848 606 Facebook pages, representing 88% of all UN governments, 283 million followers, Median average 38,891 330 Instagram accounts, representing 73% of all UN governments, 53 million followers in total 30 world leaders are active on Snapchat, no statistics available
- 856 Twitter accounts, representing 92% of all UN governments, 356 million followers, Median average 16,848 606 Facebook pages, representing 88% of all UN governments, 283 million followers, Median average 38,891 330 Instagram accounts, representing 73% of all UN governments, 53 million followers in total 30 world leaders are active on Snapchat, no statistics available
- 856 Twitter accounts, representing 92% of all UN governments, 356 million followers, Median average 16,848 606 Facebook pages, representing 88% of all UN governments, 283 million followers, Median average 38,891 330 Instagram accounts, representing 73% of all UN governments, 53 million followers in total 30 world leaders are active on Snapchat, no statistics available
- 856 Twitter accounts, representing 92% of all UN governments, 356 million followers, Median average 16,848 606 Facebook pages, representing 88% of all UN governments, 283 million followers, Median average 38,891 330 Instagram accounts, representing 73% of all UN governments, 53 million followers in total 30 world leaders are active on Snapchat, no statistics available
- Mutual relations on Twitter are a good indicator of the state of diplomatic relations between two countries As of August 2017 eu_eeas 134 mfa_russia 128 foreignoffice 123 IsraelMFA 116 GermanyDiplo 111 NorwayMFA 108 LithuaniaMFA 107 MFAIceland 107 DutchMFA 105 francediplo 97
- Size doesn’t matter
- Size Doesn’t Matter! It’s the quality that counts The @Twiplomacy Twitter account has 50,000 followers The account is followed by 2,162 other verified accounts
- 2) Use digital platforms Donald Trump has won the recent elections thanks in large part to his social media engagement and specifically his Twitter account. Use all available social media channels Twitter, Facebook, Instagram to engage audiences.
- 240,000 Retweets 395,000 Likes
- And finally social media engagement needs dialogue not monologue. A number of world leaders sit down for regular Twitter chats or answer questions via video. Facebook Live and Periscope are currently great tools to do live Q&A sessions.
- Russian Prime Minister has moved his social media activity from Twitter to Instagram, where he occasionally posts mirror selfies to thank his followers. The Prime Minister of Singapore knows how to engage his followers. He even took a selfie on his hospital bed to reassure his followers.
- And India's Prime Minister Narendra Modi, even invited the Chinese Premier for a selfie on a visit in the Forbidden City.