e-Commerce business plan

2. Agenda:
I. Industry/Company Background
II. Mission/Vision/Strategies
III. E-Commerce Business Plan
A. Organizational Structure
B. Marketing plan
C. Operations
D. Logistics
E. Financial projections.
IV. Ethical Issues in Implementation
V. Support to Nation Building
VI. References

3. Company Background
Pineapple’s House of Treasures(PHoT) was started by a group of
students from Ateneo Graduates School of Business on July 2013 . The company
offers an innovative way of selling garage-sale items online taking full-
advantage of the internet to serve as the market for seller and buyer. PHoT do
the selling for your stuffs that are not anymore used in your home or commonly
known as “garage sale” and deliver it fast, accurate, and secured.
Our tag line “We turn your stuff to Gold” is a way of helping the
environment to put value on stuffs that are not anymore use from your home and
sell it to very affordable and reasonable price to consumers.

4. Our Strategic Priorities
Extend the
Reach
Operational
Excellence
Corporate
Responsibility
Technology drives
the industry. We
create ways to be
visible for everyone
and eliminate
constraint for
distance.
Fast, accurate, and
secured are out top
goals. The company
aims to deliver
customers with
high level of
excellence.
We are dedicated to help
mother earth in reducing
and converting waste into
money and share the
benefits of our business
with local communities,
governments and other
stakeholders.

5. Organizational Structure
President / CEO
(Rex)
Sales &
Marketing
(Tina)
Finance
(Zhars & RInah)
Operations/IT
(Jeff & Marco)
Logistics
(Jek)
Customer Service
Support
(TBH)
HR & Admin
(Mel)
Warehouse
Personnel
(2)

6. Marketing
We Sell a Service

7. Marketing
Place & Promotions
Build Awareness:
1. Print ads in newsletters and village dailies
2. Possible to join community garage sales
3. Flyers and tarpaulin to be distributed in churches, community centers,
households and tarpaulin to be posted outside the “Warehouse”
Please visit our website => www.phots.com

8. Marketing
Place & Promotions
Build Awareness:
1. Print ads in newsletters and village dailies
2. Possible to join community garage sales
3. Flyers and tarpaulin to be distributed in churches, community centers,
households and tarpaulin to be posted outside the “Warehouse”
Promote a Sense of Community:
1. Building an online neighborhood of buyers and sellers
2. Promote residents and households ----- >>>> focus on needs
Charity and Social Responsibility:
1. Give option to sellers to donate to charity (Children’s Hour, Payatas, Caritas Mnl)
2. Highlight environmental and sustainable living

9. Marketing
Price

10. Marketing
Marketing Promotions
Marketing Activity: Expense: Particulars:
Print Ads in village
newsletters 10,000
P2,000 / spot x 5
placements
Website design 5,000
To cover for
miscellaneous
expense
Join Social Media for sharing 0
Put up a FB and
Twitter account
Buid online community 0
Through website,
FB, Twitter
Join village garage sales 5,000 P2,500 / joining fee
Flyers and tarpaulin 10,000.00 Printing cost
Total Marketing Expenses 30,000.00

11. Marketing
Marketing Promotions
1. Utilize Facebook and Twitter to update and promote new items on the
site
2. Create social media links on the website
3. Incorporate customer service via website, messaging, email, call/text,
and social media

12. Operations
1. Seller brings item to
warehouse.
2. PHoT center inspects
item for quality and
pricing.
3. PHoT receives item and
Seller signs contract
agreement.
4. PHoT center uploads the
item to the website.
5. Buyers can now purchase
the item.
6. PHoT center delivers the
item and gives sales to
Seller.
Internet
PHP 100
1 2
3
4
6
5

13. Operational Costs
Item Cost/Mo.
Property / Equipment
Hardware (computers, furniture) 100,000
Fixed (recurring)
IT Expenses 5,000
Salaries/Wages 20,000
Key Officers 120,000
Employees/Staff (2 warehouse personnel) 16,000
Outsourced Personnel (Security) 14,000
Office/Warehouse Rent 40,000
Office Supplies 3,000
Variable Costs
Overhead
Utilities (Electricity & Water) 5,000
Delivery Costs (per number of transaction)
Packaging Costs (per item)
323,000

14. PHoT’s System Architecture
Load
Balancing
Internet
Users
Web
App App
User Agents
PHoT Content
Administrators
Management
Console
Admin
Dashboard
For Uploading New items
To Browse and choose Items
Payment Gateway
For Payment Processing

15. Ordering Process

16. Logistics
Tap Courier Service:
1. Partner with reliable courier service firms such as Air 21, JRS Express and LBC.
2. Make use of bulk loading in order to avail of discounts.
3. Utilize goods tracking software as provided by the courier service in order to
monitor status of delivery.
Forward integration into courier operations:
1. Purchase delivery vehicles and hire personnel for delivery of goods or pick up of
goods.
2. Constant improvement in courier operations through additional training of
personnel, utilization of new technology and partnerships with other local
companies.

17. Logistics
Operational Cost
Input Cost (Php) Details
External Courier Service 2,219.84 Per 25kg box maximum
Isuzu Elf Delivery Truck 1.33M Diesel, closed van,
Manual Transmission,
11MT
Delivery Personnel 419 per person Daily wage
Training 209 per person 2 weeks training

18. IV. Ethical Issues in Implementation
Accurate Value of the items
If the seller wants to set an accurate price, they should investigate the
item they’re selling.
Privacy
Most sellers knows the identity of the buyer. So it is necessary to
protect the identity of a buyer who purchases online.
Bait and Switch
Releasing misleading ads to get people to go to their website.
Defamatory statement
„ Statement that is false and injures the reputation of another person or
company. It is the responsibility of the seller to check if the item is still in good
condition and useable.

19. IV. Incorporating Ethics
Establish Core Values
Values give a company direction while a company code of ethics
defines the behavior you expect your business to exemplify.
Gain Consumer Trust
Customers are more likely to view the business as legitimate if the
website looks official and it provides excellent customer service.
Secure Customer Data
It is the responsibility of company to protect sensitive consumer data
such as addresses, customer account numbers and bank and credit card
information.
Create Ethical Web Content
„ The company must give special attention to the marketing materials
included in the website. Avoid publishing misleading statements that could give
consumers the wrong idea about the products offered.

20. V. Corporate Social Responsibility

21. ReferencesV.