Presentation to the UN Social Media Group in Geneva about the use of visuals by participants at the World Economic Forum in Davos 22 - 25 January 2014.
Engaging Davos: Updates from the World Economic Forum 2014MSL
Like no other event, the annual World Economic Forum in Davos provides us with a compelling reminder of how the language of public relations has well and truly penetrated the boardroom.
The importance of trust, the requirement for authenticity, the need to marry profit and purpose — these are all issues that effectively form core elements of the Davos agenda. This year, for example, it is income equality that appears set to concentrate the minds of the superelite, who have identified it as the most pressing threat to the global economy.
As WEF founder Klaus Schwab argued last week, uninclusive growth is not sustainable. The title of this year’s Forum, meanwhile, is “The Reshaping of the World: Consequences for Society, Politics and Business.” It is the kind of phrase that will ring true with public relations people, or at least those who are aware of the need to balance multiple stakeholder expectations, rather than focusing on profit to the detriment of all else.
So it is hardly surprising that Davos is now an increasingly necessary stop on the global treadmill for senior comms heads and global agency CEOs. A couple of years ago, we analysed this trend in some detail, asking whether Davos simply represents an exercise in spin—an attempt to deflect criticism and deter regulation during the one week of the year when business leaders profess to care about anything other than profit.
That kind of argument is not an uncommon one, but is sharply contested by the public relations people who make the Davos pilgrimage. If nothing else, the WEF affords them an opportunity to position their work as central to corporate behavior, rather than as another trivial marketing tactic. In that context, the Forum’s agenda is not the only draw; the opportunity to build relationships with business and political leaders can only help the industry’s efforts to build stronger boardroom credibility.
Engaging Davos: Updates from the World Economic Forum 2014MSL
Like no other event, the annual World Economic Forum in Davos provides us with a compelling reminder of how the language of public relations has well and truly penetrated the boardroom.
The importance of trust, the requirement for authenticity, the need to marry profit and purpose — these are all issues that effectively form core elements of the Davos agenda. This year, for example, it is income equality that appears set to concentrate the minds of the superelite, who have identified it as the most pressing threat to the global economy.
As WEF founder Klaus Schwab argued last week, uninclusive growth is not sustainable. The title of this year’s Forum, meanwhile, is “The Reshaping of the World: Consequences for Society, Politics and Business.” It is the kind of phrase that will ring true with public relations people, or at least those who are aware of the need to balance multiple stakeholder expectations, rather than focusing on profit to the detriment of all else.
So it is hardly surprising that Davos is now an increasingly necessary stop on the global treadmill for senior comms heads and global agency CEOs. A couple of years ago, we analysed this trend in some detail, asking whether Davos simply represents an exercise in spin—an attempt to deflect criticism and deter regulation during the one week of the year when business leaders profess to care about anything other than profit.
That kind of argument is not an uncommon one, but is sharply contested by the public relations people who make the Davos pilgrimage. If nothing else, the WEF affords them an opportunity to position their work as central to corporate behavior, rather than as another trivial marketing tactic. In that context, the Forum’s agenda is not the only draw; the opportunity to build relationships with business and political leaders can only help the industry’s efforts to build stronger boardroom credibility.
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role of women and girls in various terror groupssadiakorobi2
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हम आग्रह करते हैं कि जो भी सत्ता में आए, वह संविधान का पालन करे, उसकी रक्षा करे और उसे बनाए रखे।" प्रस्ताव में कुल तीन प्रमुख हस्तक्षेप और उनके तंत्र भी प्रस्तुत किए गए। पहला हस्तक्षेप स्वतंत्र मीडिया को प्रोत्साहित करके, वास्तविकता पर आधारित काउंटर नैरेटिव का निर्माण करके और सत्तारूढ़ सरकार द्वारा नियोजित मनोवैज्ञानिक हेरफेर की रणनीति का मुकाबला करके लोगों द्वारा निर्धारित कथा को बनाए रखना और उस पर कार्यकरना था।
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
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01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
1. Snapshots from
Davos
The World Economic Forum in Tweets & Pictures
UN Geneva Social Media Group, Geneva 30.01.2014
Matthias.Luefkens@bm.com @Luefkens
@BMdigital
@Twiplomacy
1
The World Economic Forum has become one of the most important global eventswith close more than 400 journalistsreporting and 2,500 participants sharing snapshots via social networks such as Twitter and Instagram.
Communication from the Annual Meeting 2014 in Davos wasmainlyvisual. The Forum set up a special @WEFPics Twitter account, posting the best picturesfrom the official photographers.
The Forum also set up a special @WorldEconomicForumInstagramaccount, sharing «behind the scenes» picturesfrom the meeting.
The mostmemorablequotesfrom the panelistswerecaptured on the Forum’sPinterest page set up in 2013.
Burson-Marsteller set up a Davos Sharypic picturewall. During the 4-day conference more than 10,000 picturestagged #WEF, #WEF14 and #Davos had been captured on the site: https://www.sharypic.com/bmdigitaldavos
Evenbefore the meeting hadstarted the World Economic Forum wasbuzzing on social networks, namely on Twitter.By the end of the four day meeting there had been: 31,641 online news items. 2,570 TV spots. 906 videos. 195,417 tweets. 68% more coverage than 2013.
One of the mostsharedpicturewas the message from Pope Francis to the Davos participants - 13,500 RTs, 450 favs
Asnapshot of the blank Davos booklet pages of Madrid Mayor Ana Botella and SpanishMinister José Manuel Soria went viral in Spain and becameone of the mostsharedpictures on Twitter.
As in 2013 the Forum had set up a giant 8-metre wide Social Media Wall in the heart of the Congress Centre to capture the participant buzz. On the wall the Forum sharedpictures, the live streamfrom key plenaries and tweets from participants.
The wallfeatured a leader board of the most active and the mostretweeted Davos tweeps.In 2014 morethan 1,000 of the 2,500 Davos participants hadpersonal Twitter accounts.In comparison in 2008 therewereonly 23 participants on Twitter.
The wallwasnoticed by numerous Davos tweeps,including ISO Secretary General Rob Steele.
The Social Media wallalsofeatured a leaderboardwith the 20 best connected participants, based on mutualfollows.AP journalist John Heilprin topped the list.
The most active Davos tweepswere the MexcianPresident, Enrique PeñaNieto, EU CommissionerNeelieKroes and the IndonesianMinister of Trade.The key trtendingthemesamong the tweeting participants were «jobs», «europe» and «digital» according to a KPMG visualization of the Twitter activity.
One of the mostinteresting aspects of Davos 2014 wasthat participants in the audience AND evenpanellistswereactivelytakingpicturesusingtheir smartphones.
Of course, many participants snappedpictures of the global superstars such as actor Matt Damon.
A Davos participant snapping a picturewithhis smartphone
Selfieswere all the rage in Davos.Here is John Maeda, taking a selfiewith a Forum staffer.
CNN’s Richard Quest made a selfie challenge withhispartnerwhichheeasily won: http://edition.cnn.com/video/data/2.0/video/business/2014/01/24/qmb-davos-2014-richard-quest-selfie-challenge-natpkg.cnn.html
Questwas able to takeselfieswith 18 participants including Bono, Finnish EU Minister Alex Stubb, Queen Mathilde of Belgium etc.:http://edition.cnn.com/video/data/2.0/video/business/2014/01/24/qmb-davos-2014-richard-quest-selfie-challenge-natpkg.cnn.html
EvenBrazilianPresidentDilmaRoussefagreed to pose for a Selfie in Davos.
EU CommissionerNeelieKroesneverthoughtthatshewould one daytake a selfiewith Brad Smith from Microsoft.
Other leaders werelessdaring but still sharing pictures of theirencounterssuch as José Manuel Barroso meeting Bono, Kofi Annan and Javier Solana.
Texas Governor Rick Perry regularlysharedpictureswithother people wewas meeting in Davos on his Twitter profile.
French ForeignMinisteropted for the casualencounterwith Marissa Mayer on a sofa.
French Minister of the Economy Pierre Moscovici sharednumerouspictures of his TV appearances in Davos.
UNFCC’sChristianaFigueressaidthat the issue of climate change has never been higher in Davos as she is beinginterviewed by German TV in the snow.
Haiti’s Prime Minister @LaurentLamotheevenshared a selfiefrom the Congress Centre, thanking the Forum for itshospitality.
One of the best Davos tweepswas EUCommissionerNeelieKroes
At the beginning of the weekshepromised to open up Davos to herfollowers, mainlytweetingherself if not herspokesperson Ryan Heath would tweet for her.
Sheoften made hardhitting and sometimeswittycomments about the event.
Sheevenagreed to do a six-second Vine video.
As did Bono to promote the latestcampaignfunded by Bank of America to fightagainst AIDS
Anotherveryinteresting Davos tweep is FinnishMinister for EuropeanAffairs Alexander Stubbwho tries not to takehimselftooseriously.
Before the start of the meeting hepostedthispicture of hisgaloshes, Finnishshoe protections, ready to hit the road to Davos.
Over the nextdayhewoudlsharethree observationsfrom Davos.
Startignwith the threereasonswhy go to Davos:
During the conferenceheposted a picture ofhimselfwithEstonianPresidentToomas Hendrik Ilves and SwedishForeignMinister Carl Bildt.
His final three points on the economywraoit up nicely in 140 characters.
Another Davos tweepsworth a read and a follow is Rob Steele, the Secretary General of the International StandardizationOrganization.
He simplytook a picture of a Davos workshop outcome and shareditwithhisfollowers.
He evensummed up his Davos takeaways on a flip chart.
And took a picture of the train at Davos train station thankinghisfollowers for followinghimduring the Davos week.
Othershad a faster commute such as Israel’sPresident Shimon Peres whose staff postedthispicture of a thoughful Peres in the helicopter on hisway to Davos.The staff iof UN Secretary General Ban Ki-moonposted a similarpicturewith Ban leaving Davos.
At the end of the four days of workshops and meetings most participants weresimplyDavosed out as SumaChakrabart, the head of the EBRD put it on Twitter.