The document discusses the rise of social media leaders on platforms like Twitter. It notes that many politicians and governments now use Twitter, and provides statistics on Barack Obama and Mitt Romney's Twitter followers during the 2008 US election. The document then discusses the Swiss federal government's adoption of Twitter, focusing on the account of Alain Berset. It provides tips for organizations on how to effectively use Twitter to communicate and be social media leaders.
POV: How to Stand Out Through Digital StorytellingJillian Hart
This deck was a POV on storytelling in digital media and how important stories are in today's marketing world. Come see a brief overview on what makes storytelling important and some thinking on where to start.
POV created by www.ihartjillian.com
The most common causes are injury, arthritis, and normal wear. It may cause pain or stiffness at the ankle. It is possible for your ankle to swell and not be able to put weight on it. A lot of people find that the best treatment for ankle pain is to rest, ice, or take over-the-counter pain medications. In this presentation, Dr. David Greene Arizona discusses Stem Cell Therapy for Foot & Ankle Pain.
POV: How to Stand Out Through Digital StorytellingJillian Hart
This deck was a POV on storytelling in digital media and how important stories are in today's marketing world. Come see a brief overview on what makes storytelling important and some thinking on where to start.
POV created by www.ihartjillian.com
The most common causes are injury, arthritis, and normal wear. It may cause pain or stiffness at the ankle. It is possible for your ankle to swell and not be able to put weight on it. A lot of people find that the best treatment for ankle pain is to rest, ice, or take over-the-counter pain medications. In this presentation, Dr. David Greene Arizona discusses Stem Cell Therapy for Foot & Ankle Pain.
They used to teach marketing as "the four Ps." They don't quite translate to the non-profit world, but you could adapt them into four Ms. These are slides from a workshop I led at the Institute for Non-Profit Marketing & Leadership at Boston University, leading a class of executives from an introduction to the marketing lens to the process of message development.
Are you in Sales? Do you find that it is getting harder and harder to connect with people? Well, today's buyer requires a very unique skill set, one of connection and
Sara Sano has been working in the entertainment industry with the following roles; musician, singer, songwriter, actress, video producer, art designer, videographer, editor.
Small business owners and entrepreneurs are always looking for ways to improve on social media (or they should). Learn the two areas that should be focused on if success on social media in 2019 is the goal.
In this webinar, David Ledstrup from our partner Marvelous will provide you with insightful tips on how to make your brand stand out on Instagram by leveraging content creatively.
College Basketball Tournament Season is here! Luker On Trends and SSRS have put together an inside look on Tournament Trends over the past two decades. Take a look at our latest infographic!
Everyone knows that Competency-Based Education (CBE) is hot. But how do you actually implement it - and deliver incredible outcomes for your students? Let Lipscomb University be your guide to this important trend.
This presentation was given to an internal audience at OurCrowd, one of the leading equity crowdfunding platforms.
The Internet and social media have ushered in a new way for people to better research and mimic successful investing strategies.
This presentation talks about the pivotal influences that have changed the playing field for investors -- new tools and technologies have made investors smarter and are empowering better decision making.
They used to teach marketing as "the four Ps." They don't quite translate to the non-profit world, but you could adapt them into four Ms. These are slides from a workshop I led at the Institute for Non-Profit Marketing & Leadership at Boston University, leading a class of executives from an introduction to the marketing lens to the process of message development.
Are you in Sales? Do you find that it is getting harder and harder to connect with people? Well, today's buyer requires a very unique skill set, one of connection and
Sara Sano has been working in the entertainment industry with the following roles; musician, singer, songwriter, actress, video producer, art designer, videographer, editor.
Small business owners and entrepreneurs are always looking for ways to improve on social media (or they should). Learn the two areas that should be focused on if success on social media in 2019 is the goal.
In this webinar, David Ledstrup from our partner Marvelous will provide you with insightful tips on how to make your brand stand out on Instagram by leveraging content creatively.
College Basketball Tournament Season is here! Luker On Trends and SSRS have put together an inside look on Tournament Trends over the past two decades. Take a look at our latest infographic!
Everyone knows that Competency-Based Education (CBE) is hot. But how do you actually implement it - and deliver incredible outcomes for your students? Let Lipscomb University be your guide to this important trend.
This presentation was given to an internal audience at OurCrowd, one of the leading equity crowdfunding platforms.
The Internet and social media have ushered in a new way for people to better research and mimic successful investing strategies.
This presentation talks about the pivotal influences that have changed the playing field for investors -- new tools and technologies have made investors smarter and are empowering better decision making.
How do you use social media for political campaigns?Matthias Lüfkens
How do you use social media for political campaigns?
A presentation at the "Hash # Tags and Politics" conference at the European Parliament in Brussels on 2 April 2014 #EP2014smc
Presentation about the key social media moments on Twitter and Facebook during the US presidential elections for the Harvard-Columbia US election breakfast in Geneva on 07.11.2012
Come creare una visual content strategy che lasci il segno
I 10 comandamenti del visual content
Come sviluppare le tue storie attraverso le piattaforme social preferite dai tuoi fan
Visual tool per creare contenuti irresistibili per la tua community
Employer branding w dobie millenialsów (#EBMASTERS)Martyna Tarnawska
Prezentacja z wystąpienia na spotkaniu EBMASTERS Kraków #6.
Plan prezentacji:
- jakie jest pokolenie Y (subiektywne cechy, które wpływają na metamorfozę pracownika Y-greka)
- jak to zmienia employer branding (o czym powinien pamiętać pracodawca, chcąc rozkochać pracowników w swojej marce),
- jak zmienia to proces rekrutacji (case study osób rekrutujących i marek, które wykorzystały nowe aplikacje do szukania kandydatów).
Omówione aplikacje:
* Instagram,
* Snapchat,
* Vine,
* Periscope
Social Media Content Creation helps you understand the target market, plan the best appropriate social media platform, and prepare content to create an effective social media campaign easily.
https://businessbuddiesph.wixsite.com/businessbuddiesph
A presentation for professional speakers at the Asia Professional Speakers Convention 2018 in Singapore. Focused on three take-aways - be world-class, be of service, and join the Giving Economy. The emphasis is on all of us owning the digital stage, with the same energy, commitment and passion as we give to the physical stage.
Guida a Twitter per le PMI: scopri la Free Masterclass Ninja Academy Ninja Academy
Pere Solà Claver e Paolo Zappalà, professionisti di Twitter spiegano come sfruttare a pieno la piattaforma di Twitter. Prossimi Corsi: http://www.ninjacademy.it/corsi/marketing/
Social Media Week: Towards Social AwesomenessYoung & Rubicam
Y&R Chicago Social/Digital Planning Director Greg Getner's "Social Awesomeness" presentation from Social Media Week looks at various brands-states in the social space.
With everyone claiming to be an expert should you listen to? This list of 103 marketing thought leaders is made to help answer that question. It's also incorporated into Twitter lists so you can easily follow everyone with a single click.
MVP-style influencer marketing programs can be strategic for your company. The oldest influencer program in enterprise IT & technology was the Microsoft MVP Program. The VMware vExperts have been wildly successful and have set the stage for the next generation of these type of professional communities. Learn how "MVP-Style" influencer programs can work for you in your company.
Mel is Founder and Principal Strategist at Delightful Communications, a Seattle-based Modern Marketing, Branding and Digital PR consulting firm. His mission is to educate and inspire businesses and individuals to make the most of the explosion of digital media and technology and successfully apply strategies that focus on Social Media, Influencer Marketing, Content Marketing, Digital PR, Employee Advocacy Programs and Personal Branding.
UniGroup Learning Conference - "#NOFILTER - Build Bigger Better Profits with ...Meredith Oliver
Breakout seminar for the 2015 UniGroup Learning Conference in St. Louis, MO. This program is about how to foster team building, communication and leadership through building high trust relationships between internal and external customers.
(Got to) give the people what they want - Amazon Search Summit June 2017Charlie Williams
In this talk for Amazon's Search Summit (put together by Sistrix), I took a look at one of the most exciting parts of working in search - building content that you *know* will resonate with your audience through using keyword data.
As a publisher, you can learn what market to expand into by using SEO data as a form of audience research. You can learn what content works (links for people, rankings for Google) and create reader-led content that helps them as the hero in their story through keyword research.
Brand: Champion Sportswear
Used strategic thinking to form a creative brief for my team which incorporated consumer/market research and consumer/business insights to help frame a pitch that was then presented to company heads.
Social Media Optimization for Business 2013Jay Feitlinger
Social media optimization for business presented at Local First Arizona event on February 25, 2013 showing business owners how best to leverage social media for their organizations
How do great creative directors shape award-winning work? And how do you remain true to an idea in the face of client amends, budget constraints and set timelines?
Six of the industry's top creative directors talked about how they had taken a brief and shaped ideas into a piece of brilliant, on-brand creative.
The second in a series of BIMA events in partnership with Creative Equals, tackling diversity, creativity and leadership.
Speakers included:
Anna Rose Kerr, Creative, Havas London
Caitlin Ryan, Executive Creative Director, Cheil
Catherine Hope, Associate Creative Director at Naked Communications
Dan Harvey, Experience Design Director at SapientNitro
Pierre Duquesnoy, Creative Director at DigitasLBi
Similar to Les leaders sur les réseaux sociaux (20)
Twiplomacy - Using Digital Media to Communicate with GovernmentsMatthias Lüfkens
How to use social media to communicate with governments
A presentation by Matthias Lüfkens at the UNICEF Communication Workshop on October 3, 2017 in Budapest
Twiplomacy 2017 - Public Policy in 140 characters.
Presentation for the Asian Conference for Political Communication held 5 September 2017 in Singapore #ACPC17
Bypassing the media, US-President Donald Trump is announcing his policy mainly via Twitter. This includes domestic issues as well as international diplomacy. How Social Media changed political communication and how diplomacy changed in the digital age (Twiplomacy). How social media can influence the political climate and how to do politics with 140 characters only.
How do world leaders tweet? Are they only broadcasting or are they conversational, personally engaging with their followers? Burson-Marsteller’s annual Twiplomacy study looks specifically at the connections between heads of state and governments and foreign ministers, covering a record 669 Twitter accounts in 165 countries.
Twiplomacy 2015 - How International Organisations TweetMatthias Lüfkens
Over the past eight years, most international organisations have embraced social media – and especially Twitter – to increase their outreach and digital impact. Take a look at how these multilateral organisations use Twitter.
More at http://twiplomacy.com
World Leaders on Twitter: What They Can Teach Us
Slides of my talk at #SxSW in Austin, Texas on 13.03.2015.
For more information about #DigitalDiplomacy check out http://twiplomacy.com
How do Asia's leaders tweet? Are they only broadcasting or are they conversational, personally engaging with their followers? Burson-Marsteller’s annual Twiplomacy study looks specifically at the connections between heads of state and governments and foreign ministers, covering a record 643 Twitter accounts in 161 countries.
How do world leaders tweet? Are they only broadcasting or are they conversational, personally engaging with their followers? Burson-Marsteller’s annual Twiplomacy study looks specifically at the connections between heads of state and governments and foreign ministers, covering a record 643 Twitter accounts in 161 countries.
Presentation to the UN Social Media Group in Geneva about the use of visuals by participants at the World Economic Forum in Davos 22 - 25 January 2014.
Twiplomacy - How International Organisations TweetMatthias Lüfkens
How international organisations use Twitter. Presentation held for the launch of Burson-Marsteller's Twiplomacy study on 20 November 2013. The full study is available at http://twiplomacy.com
The Role of the Social Media Architect
Build and Integrate Strategic Communications
How the World Economic Forum used social media in its communication strategy, and how social media opened up Davos, one of the most exclusive and private events in the world.
Learn why the number of visitors to your website has become irrelevant
Find out how to make your organization's social network the place where the conversation happens
Discover how to lead the conversation instead of worrying about how to control what is said about your organization
Keynote held by Matthias Lüfkens at the PRSA Digital Impact Conference 2012 held 3-4 April 2012 in New York
A closer look at Twitter Diplomacy (Twiplomacy) and how world leaders are using and abusing social media with the Twitter accounts of world leaders. 15 of the G20 Presidents and Prime Ministers have Twitter accounts (http://twitter.com/Davos/G20) .
This is an update from my previous Twiplomacy talks at #SwitchConf in Porto, Portugal 17 April 2011.
@Luefkens
1. Les leaders sur les
réseau sociaux
Petit déjeuner des PME, FER, Genève 30.11.2012
Matthias.Luefkens@bm.com @Lufkens @B_M
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
2. Le prochain leader sur Twitter
?
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
3. Le prochain leader sur Twitter
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
4. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
5. 2008
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
6. @BarackObama
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
7. @MittRomney
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
8. Twindex
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
9. Barack Obama sur Facebook
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
10. Mitt Romney sur Facebook
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
11. 65% des gouvernements sont sur Twitter
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
39. @PatrickDelarive
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
40. @PatrickDelarive
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
41. @PatrickDelarive
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
42. @PatrickDelarive
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
43. Ne soyez pas des moutons
Soyez des leaders
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
44. Soyez personnel
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
45. Soyez humain
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
46. Soyez une source d'inspiration
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
47. Soyez une source d'inspiration
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
48. Astuces Twitter
• Foncez, n’ayez pas peur
• Ne soyez pas une tête d’œuf, complétez votre profile
• Définissez vortre ligne éditoriale
• Twittez comme vous mangez (trois fois par jour)
• Encouragez vos employés à tweeter
• Soyez un leader, inspirez vos abonnés
• 30% broadcast, 30% retweets, 30% @mentions & 10% fun
• Suivez les personnes avec lesquels vous voulez être en contact
• Vous n’êtes pas obligés de lire leurs tweets!
• Créez des listes (journalistes, employés etc.) et suivez les listes
• Utilisez Hootsuite/Tweetdeck pour mieux gérer votre compte
• Utilisez des liens courts pour votre marque http://bil.an
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
49. Merci Matthias.Luefkens@bm.com
@Luefkens @BMSwitzerland
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Editor's Notes
Barack Obama has 12 times more Twitter followersthanMitt Romney
Barack Obama has 2.6 times more Likes on Facebook
Less and less people are talking about Mitt Romney on Facebook
250 accountsofworldleaders, presidents and prime ministers, personal and institutionalaccounts.65% ofthe 193 countries,ie 128 countries theheadofstate, headofgovernmentortheirinstitutionis on Twitter.
Gettingstarted on Twitter…
Gettingstarted on Twitter…
José Manuel Barroso recentlyjoined Twitter
Greeted by hispeers
Creating connections.Hitch @David_Cameron, set up by the Conservative party doesn’tfollow @Najib_Mikati, noranyother world leader…
Creating connections.Hitch @David_Cameron, set up by the Conservative party doesn’tfollow @Najib_Mikati, noranyother world leader…
Creating connections.Hitch @David_Cameron, set up by the Conservative party doesn’tfollow @Najib_Mikati, noranyother world leader…
Orpostingjobadsliketheformer Prime Minister ofUzbekistan.
US President Barack Obama didhisfirst Twitter townhall last summer,answering 8 questionsofhisthen 10 millionfollowers.Barack Obama nowhas 21 millionfollowers and isthemostpopularamongtheworldleaderswith 80 othersfollowinghimunilaterally.HowevertheWhiteHouseis not followinghimasitis a campaignaccount.
In spring 2012 he askedhisfollowerswhatgift he shouldgivetohis 500.000th folower.A coupleofdayslater he invitedfourofhisfollowersfor breakfast, a scenewhich he immortalizedwith a TwitPic.
UK ForeignMinister William Hague met some of hisfollowers in September 2012
French President François Hollandehasabandonedhis 400.000 Twitter followers.The account was particularlyactiveduringtheelectioncampaign, live tweetinghisspeechesatmeetings.On Friday 18 May François Hollandesigned off elegantlysending a Follow Fridaytweetfor all newsaboutthepresidencyfollowthe Elysee Palace.The French presidentnowhasalmost half a millionfollowers.
French President François Hollandehasabandonedhis 400.000 Twitter followers.The account was particularlyactiveduringtheelectioncampaign, live tweetinghisspeechesatmeetings.On Friday 18 May François Hollandesigned off elegantlysending a Follow Fridaytweetfor all newsaboutthepresidencyfollowthe Elysee Palace.The French presidentnowhasalmost half a millionfollowers.
World leaders become photoreporters.
Prime Minister Medvedev shooting the bobbies on the beat in London.
It is ok to make spelling mistakes as this tweet from EU president Herman van Rompuy did before meeting the Mayor of Shanghai.
TwitterThe Forum is on Twitter since April 2007 and has two main accounts @Davos (http://twitter.com/davos) with over 1.7 million followers and @WEF account (http://twitter.com/wef) dedicated to live tweeting and meeting chatter.
TwitterTwitter is the Davos drug. Over 25% of the 2600 participants at the Annual Meeting in Davos 2012 were active on Twitter.23 in 2008, 69 in 2009, 251 in 2010, 402 in 2011and 650 out ofthe 2600 participants in 2012.
Twitter ListFor all theeventsthe Forum createsspecific Twitter listsincludingtheparticipantsactive on Twitter. Theirtweetsoftheparticipantsare also projected on a dedicatedTwitterwall.
The mostre-tweetedtweet in Davos 2012 was from Bill Gates tohis 5 millionfollowers.
Don’t just follow, be a leaderYour personal account will helpput a human face on yourcorporation.
Be human, however keep your emotions under control.President of Venezuela, Hugo Chavez who is a keen football fan (3.7 million followers)