Jeffery Fowler, president of Farfetch North America, discusses Farfetch's investment in physical retail. He notes that while most luxury sales still occur in stores, online shopping is growing. Multi-channel shoppers who use both online and physical stores are more valuable customers. Farfetch has focused on integrating its online and physical inventory and on fast delivery worldwide. It aims to give customers flexibility through options like same-day delivery and buy online, pick-up in store. The company's goal is to provide a seamless customer experience across channels through tools like a single customer view.

1. STORE OF THE FUTURE
GLOSSY SUMMIT 2017
Jeffery Fowler
President, Farfetch North America
MAY 15, 2017
MIAMI, FL

4. FARFETCH.COM BROWNS
BLACK & WHITE
STORE of the
FUTURE

5. W H Y D I D
F A R F E T C H
I N V E S T I N
P H Y S I C A L
R E T A I L ?

6. C O N S U M E R H A B I T S
A R E C H A N G I N G
of affluent shoppers research
online before purchasing
70%
UP
TO X13higher lifetime value of
multi-channel shoppers versus
single-channel shoppers
Source: Bain & Com pany
of sales still take place in
physical stores now.
In 2025, that will be
75%
92%

7. T I M E
U L T I M A T E
L U X U R Y
G O O D
I S T H E

8. T H E N O . C R I T E R I A W H E N
B U Y I N G L U X U R Y O N L I N E :
T I M E L Y
D E L I V E R Y
Source: Bain & Com pany

9. E X P R E S S D E L I V E R Y
U S / E U
3.6
T O C H I N A
C O U N T R I E S
190 %
S H I P ME N T S
89
O V E R S E A S
E U T O
J A P A N
3.1
E U T O
R U S S I A
3.3
E U T O
B R A Z I L
2.7
D A Y S D E L I V E R Y

10. F L E X I B I L I T Y &
C O N V E N I E N C E
23C O U N T R I E S
C O L L E C T
I N - S T O R E
I N C R E A S E D
F O O T F A L L

11. S A M E - D A Y
D E L I V E R Y
C I T I E S
12
O R D E R VA L U E
H I G H E R AV E R A G E
4C O N T I N E N T S
S K U S P E R M A R K E T
4000

12. W H A T ’ S
N E X T ?
S O U T H E R N E U R O P E
N O R T H E R N E U R O P E
B R A Z I L
U S
R E S T O F T H E W O R L D

14. N E W Y O R K
D U B A I L O N D O N L A M I A M I M A D R I D M I L A N
P A R I S T O K Y O S A O P A U L O

16. T H R E E K E Y
V A L U E S
H U M A N
M O D U L A R
M O B I L E

17. C U S T O M E R
P R O D U C T
J O U R N E Y
I N T E N T , D E S I R E
S A L E S
S I N G L E V I E W
O F D A T A , O N
A N D O F F - L I N E

18. Browns
L O N D O N
Thom Browne
N E W Y O R K
L A U N C H I N G
2 0 1 7

19. THREE KEY TAKEAWAYS
G L O B A L , S E A M L E S S I N T E G R AT I O N o f P H Y S I C A L I N V E N T O R Y i s C R I T I C A L t o P O W E R I N G
H E A LT H Y G R O W T H
✦
G I V E T I M E B A C K t o Y O U R C U S T O M E R S a n d T H E Y W I L L I N V E S T T I M E B A C K I N T O Y O U R
B R A N D
✦
D ATA D R I V E S t h e N E W L U X U R Y E X P E R I E N C E a n d M U S T C O N N E C T D I G I TA L a n d P H Y S I C A L
E N V I R O N M E N T S

20. THANK YOU
C O N TA C T M E :
J E F F E RY. F O W L E R @ FA R F E T C H . C O
M