The document discusses how Twitter has been adopted by governments and diplomats for communication. Some key points:
- 75% of governments now have a Twitter presence, including 141 heads of state/government and 56 foreign ministers.
- Twitter is used for public diplomacy like sharing policy statements, conducting tweet chats on issues, and exchanging views between diplomats.
- Pictures on Twitter can convey messages powerfully. Engaging audiences through questions and being personal are encouraged to build connections.
- Governments must be careful about language, avoid oversharing, and go on holiday breaks to maintain a positive online presence.
Presentation about the key social media moments on Twitter and Facebook during the US presidential elections for the Harvard-Columbia US election breakfast in Geneva on 07.11.2012
Looking to develop your employees? But tired of the same old seminars and workshops? Consider Lipscomb University's CORE program - uniquely focused on developing real competencies through strong coaching and rigorous assessment, CORE represents a major step forward in how organizations train and develop their talent.
METIS London is a luxury sneakers brand launched by Romanian designer Alexandru Adam. Under his creative direction, a small team of passionate individuals has managed to launch and bring tremendous results through a crowdfunding campaign. The secret behind the brand's success: lack of compromise
Presentation about the key social media moments on Twitter and Facebook during the US presidential elections for the Harvard-Columbia US election breakfast in Geneva on 07.11.2012
Looking to develop your employees? But tired of the same old seminars and workshops? Consider Lipscomb University's CORE program - uniquely focused on developing real competencies through strong coaching and rigorous assessment, CORE represents a major step forward in how organizations train and develop their talent.
METIS London is a luxury sneakers brand launched by Romanian designer Alexandru Adam. Under his creative direction, a small team of passionate individuals has managed to launch and bring tremendous results through a crowdfunding campaign. The secret behind the brand's success: lack of compromise
There is no denying the fact that today, travel businesses have to think a lot more about safe travel than before. One mistake can lead to unwanted consequences. Technomine Travel Solutions will be exploring how we can help travel professionals improve travel safety, enhance total market coverage (TMC), drive sustainability, stay flexible and maintain a strong company culture.
39 Rules to Help You Rock Your Next PresentationStan Phelps
The Problem: People fear public speaking more than death. The Truth: Two types of speakers. The nervous and liars. The Solution: 39 Rules of Thumb to guide you when speaking. Slideshare by Stan Phelps, PurpleGoldfish.com
Shoppers visiting eCommerce sites dropped from four minutes to 12 seconds as the competition increased. To stand ahead in this fast-paced eCommerce market, we need to keep up with eCommerce trends, which is challenging for most businesses. Use the below crucial trends and stay on top of the latest development.
What Causes your Mercedes Benz to Vibrate When Accelerating in BridgewaterMotor Cars International
When you are driving the Mercedes-Benz, it will develop some mechanical problems eventually. If you are neglecting the issues, then it will cause serious complications in your Mercedes. Thus, the vibrations during acceleration are indicating different problems in your car. So, go through the slides to pinpoint the common causes behind your Mercedes-Benz is vibrating when accelerating.
These exclusive low-rise and mid-rise buildings by Meraas will feature 1, 2, 3 and 4-bedroom apartments, including duplexes and penthouses.
http://www.citywalkdubai.ae/
Ensuring the consistent adoption of brand elements across various channels can be a problem for many large organizations. As West Virginia University rolls out a new brand campaign our central Digital Services unit is sharing tools with our web development community to help them make this shift. In this talk you will learn how we’re using patterns to:
* modernize and standardize toolsets
* encourage broad and fast adoption of the new brand elements
* make it easier to incorporate future changes to brand elements
This process has not been without its challenges so expect many pitfalls and missteps to be shared.
When you embark upon a cruise, you may not know that accidents and assaults are actually quite common. Please view this presentation to be prepared for the dangers of your trip and to get information for help with your case should you have one.
21 RULES to Rock Your Next Pitch or SXSW SessionStan Phelps
Here's the problem: According to most studies, the number one fear for people is public speaking. Number two is death. In the words of Jerry Seinfeld, "This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy."
Here's the truth: No one is born a natural at public speaking. It scares the living daylights out of everyone. Mark Twain perhaps put it best, "There are two types of speakers in this world: those that are nervous and those that are liars.”
Here's the solution: It takes discipline and practice to channel your nerves. This deck will provide guidelines to help you on that journey. 21 rules of thumb by the numbers. Simple and understandable rules of the road that you can immediately use to become a better presenter. Whether you are making a business pitch or getting ready to rock your next SXSW session, these rules will help sharpen your saw. Because nothing in life is more important than the ability to communicate.
Ready to rock?
High Five Conference 2015 Top 25 TakeawaysStan Phelps
The High Five Conference is the event where marketing and creative meet. The two-day conference in Raleigh featured five keynote speakers: Aaron Draplin, Ekaterina Walter, Spike Jones, Johnny "Cupcakes" Earle and Peter Shankman. The presentation features 25 of the top takeaways from the event.
Sosiaalinen media kulttuuritoimijoiden käyttöön - Sosiaalinen media asiakaspalvelussa ja viestinnässä: Twitter 10.11.2010 Pauliina Mäkelä - Etelä-Pohjanmaan kesäyliopisto verkkoluento
There is no denying the fact that today, travel businesses have to think a lot more about safe travel than before. One mistake can lead to unwanted consequences. Technomine Travel Solutions will be exploring how we can help travel professionals improve travel safety, enhance total market coverage (TMC), drive sustainability, stay flexible and maintain a strong company culture.
39 Rules to Help You Rock Your Next PresentationStan Phelps
The Problem: People fear public speaking more than death. The Truth: Two types of speakers. The nervous and liars. The Solution: 39 Rules of Thumb to guide you when speaking. Slideshare by Stan Phelps, PurpleGoldfish.com
Shoppers visiting eCommerce sites dropped from four minutes to 12 seconds as the competition increased. To stand ahead in this fast-paced eCommerce market, we need to keep up with eCommerce trends, which is challenging for most businesses. Use the below crucial trends and stay on top of the latest development.
What Causes your Mercedes Benz to Vibrate When Accelerating in BridgewaterMotor Cars International
When you are driving the Mercedes-Benz, it will develop some mechanical problems eventually. If you are neglecting the issues, then it will cause serious complications in your Mercedes. Thus, the vibrations during acceleration are indicating different problems in your car. So, go through the slides to pinpoint the common causes behind your Mercedes-Benz is vibrating when accelerating.
These exclusive low-rise and mid-rise buildings by Meraas will feature 1, 2, 3 and 4-bedroom apartments, including duplexes and penthouses.
http://www.citywalkdubai.ae/
Ensuring the consistent adoption of brand elements across various channels can be a problem for many large organizations. As West Virginia University rolls out a new brand campaign our central Digital Services unit is sharing tools with our web development community to help them make this shift. In this talk you will learn how we’re using patterns to:
* modernize and standardize toolsets
* encourage broad and fast adoption of the new brand elements
* make it easier to incorporate future changes to brand elements
This process has not been without its challenges so expect many pitfalls and missteps to be shared.
When you embark upon a cruise, you may not know that accidents and assaults are actually quite common. Please view this presentation to be prepared for the dangers of your trip and to get information for help with your case should you have one.
21 RULES to Rock Your Next Pitch or SXSW SessionStan Phelps
Here's the problem: According to most studies, the number one fear for people is public speaking. Number two is death. In the words of Jerry Seinfeld, "This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy."
Here's the truth: No one is born a natural at public speaking. It scares the living daylights out of everyone. Mark Twain perhaps put it best, "There are two types of speakers in this world: those that are nervous and those that are liars.”
Here's the solution: It takes discipline and practice to channel your nerves. This deck will provide guidelines to help you on that journey. 21 rules of thumb by the numbers. Simple and understandable rules of the road that you can immediately use to become a better presenter. Whether you are making a business pitch or getting ready to rock your next SXSW session, these rules will help sharpen your saw. Because nothing in life is more important than the ability to communicate.
Ready to rock?
High Five Conference 2015 Top 25 TakeawaysStan Phelps
The High Five Conference is the event where marketing and creative meet. The two-day conference in Raleigh featured five keynote speakers: Aaron Draplin, Ekaterina Walter, Spike Jones, Johnny "Cupcakes" Earle and Peter Shankman. The presentation features 25 of the top takeaways from the event.
Sosiaalinen media kulttuuritoimijoiden käyttöön - Sosiaalinen media asiakaspalvelussa ja viestinnässä: Twitter 10.11.2010 Pauliina Mäkelä - Etelä-Pohjanmaan kesäyliopisto verkkoluento
Esitys ProComin Twitter-handson-koulutuksesta Helsingissä 4.5.2012. Materiaalissa kerrotaan, miten Twitterin käyttö aloitetaan, miten Twitter-tiliä ylläpidetään ja miten twiitataan. Opas sopii parhaiten Twitterin käyttöä harjoitteleville tai vähemmän käyttäneille.
SuomiTwitter-tilastoluvut tarkastelussa 19.2.2013:
Olemme odottaneet tarkempia tietoja, että kuinka monta suomalaista käyttää Twitteriä. Erilaisia lukuja on kerrottu aiemmin, mutta nyt meillä on käytössä kaksi lähdettä tutustua SuomiTwitter-tilastolukuihin; Intellecta Corporaten 19.2.2013 julkaisemat tilastoluvut ja visualisoinnit sekä Toni Nummelan 7.2.2013 aloittama tilastointiprojekti.
SoMe Studion Maria Rajakallion Twitterkäytön perusesittelyssä käydään läpi Twittertilin perusasioita sekä mittaamista ja mainontaa. Mukana esimerkkejä Twitterin käytöstä.
Kävin puhumassa Kokkolassa yritysbloggaamisesta ja sen vaikutuksesta myyntiin. Lisäsin jälkikäteen dioille hieman enemmän tekstejä, jotta niistä on hyötyä myös niille, jotka eivät ehtineet koulutukseen. Jos et saa selvää, kysy toki.
Instagram-tarinat ja niiden käyttövinkit Viestintä-Piritta 2017Piritta Seppälä
Tässä materiaalissa annetaan käytännön vinkkejä ja ohjeita Instagram-tarinoiden luomiseen ja käyttämiseen omalla tai organisaation Instagram-tilillä. Tutustu myös aiheesta kirjoitettuun bloggaukseen osoitteessa www.viestintapiritta.fi/instagram-tarinoiden-kaytto
Materiaalin on koottu tammikuussa 2017.
Lean Resources Development, From Guam To DC, Monty Campbell, Lean Mobile Apps...Lean Startup Co.
By running a Lean hackathon for underprivileged communities in Guam and DC, Lean Mobile Apps was able to maximize visibility for their idea. By tapping into their team resources to implement no-nonsense strategies with measurable results, they brought in relevant users—who then provided solid data that appealed to would-be investors and sponsors.
Come creare una visual content strategy che lasci il segno
I 10 comandamenti del visual content
Come sviluppare le tue storie attraverso le piattaforme social preferite dai tuoi fan
Visual tool per creare contenuti irresistibili per la tua community
Small business owners and entrepreneurs are always looking for ways to improve on social media (or they should). Learn the two areas that should be focused on if success on social media in 2019 is the goal.
Social Media Week: Towards Social AwesomenessYoung & Rubicam
Y&R Chicago Social/Digital Planning Director Greg Getner's "Social Awesomeness" presentation from Social Media Week looks at various brands-states in the social space.
Bank 4.0: Banking Everywhere, Never at a Bank: Bestselling Author, Entrepreneur, Founder & CEO | Moven
Anne Boden is the Founder and CEO of Starling Bank. Prior to Starling, she was Chief Operating Officer of Allied Irish Banks PLC and Head of EMEA Global Transaction Banking across 34 countries for RBS and ABN AMRO. She has more than 30 years experience in banking, including Lloyds Bank, Standard Chartered Bank, and UBS. She was recently recognized as one of the Global Power Women in FinTech. She holds a BSc in Computer Science and Chemistry and is a Fellow of the Chartered Institute of IT.
Data Creativity, comment interpréter les tendances consommateurs grâce au Dat...La Cuisine du Web
Je vous propose un retour d’expériences sur la détection des tendances consommateurs sur le marché du food.
Où trouver et comment interpréter les données récoltées sur le web et l’ensemble des réseaux sociaux ?
Quels sont les outils qui permettent de recueillir des données comportementales, relationnelles, déclaratives et transactionnelles ?
Comment les études, le contenu utilisateur, la Data Google et le Social Media Monitoring permettent de définir des personae type ?
Quelles interprétations et quelles clés de lecture de ses données pour comprendre les usages consommateurs d’aujourd’hui ?
Twiplomacy - Using Digital Media to Communicate with GovernmentsMatthias Lüfkens
How to use social media to communicate with governments
A presentation by Matthias Lüfkens at the UNICEF Communication Workshop on October 3, 2017 in Budapest
Twiplomacy 2017 - Public Policy in 140 characters.
Presentation for the Asian Conference for Political Communication held 5 September 2017 in Singapore #ACPC17
Bypassing the media, US-President Donald Trump is announcing his policy mainly via Twitter. This includes domestic issues as well as international diplomacy. How Social Media changed political communication and how diplomacy changed in the digital age (Twiplomacy). How social media can influence the political climate and how to do politics with 140 characters only.
How do world leaders tweet? Are they only broadcasting or are they conversational, personally engaging with their followers? Burson-Marsteller’s annual Twiplomacy study looks specifically at the connections between heads of state and governments and foreign ministers, covering a record 669 Twitter accounts in 165 countries.
Twiplomacy 2015 - How International Organisations TweetMatthias Lüfkens
Over the past eight years, most international organisations have embraced social media – and especially Twitter – to increase their outreach and digital impact. Take a look at how these multilateral organisations use Twitter.
More at http://twiplomacy.com
World Leaders on Twitter: What They Can Teach Us
Slides of my talk at #SxSW in Austin, Texas on 13.03.2015.
For more information about #DigitalDiplomacy check out http://twiplomacy.com
How do Asia's leaders tweet? Are they only broadcasting or are they conversational, personally engaging with their followers? Burson-Marsteller’s annual Twiplomacy study looks specifically at the connections between heads of state and governments and foreign ministers, covering a record 643 Twitter accounts in 161 countries.
How do world leaders tweet? Are they only broadcasting or are they conversational, personally engaging with their followers? Burson-Marsteller’s annual Twiplomacy study looks specifically at the connections between heads of state and governments and foreign ministers, covering a record 643 Twitter accounts in 161 countries.
How do you use social media for political campaigns?Matthias Lüfkens
How do you use social media for political campaigns?
A presentation at the "Hash # Tags and Politics" conference at the European Parliament in Brussels on 2 April 2014 #EP2014smc
Presentation to the UN Social Media Group in Geneva about the use of visuals by participants at the World Economic Forum in Davos 22 - 25 January 2014.
Twiplomacy - How International Organisations TweetMatthias Lüfkens
How international organisations use Twitter. Presentation held for the launch of Burson-Marsteller's Twiplomacy study on 20 November 2013. The full study is available at http://twiplomacy.com
The Role of the Social Media Architect
Build and Integrate Strategic Communications
How the World Economic Forum used social media in its communication strategy, and how social media opened up Davos, one of the most exclusive and private events in the world.
Learn why the number of visitors to your website has become irrelevant
Find out how to make your organization's social network the place where the conversation happens
Discover how to lead the conversation instead of worrying about how to control what is said about your organization
Keynote held by Matthias Lüfkens at the PRSA Digital Impact Conference 2012 held 3-4 April 2012 in New York
A closer look at Twitter Diplomacy (Twiplomacy) and how world leaders are using and abusing social media with the Twitter accounts of world leaders. 15 of the G20 Presidents and Prime Ministers have Twitter accounts (http://twitter.com/Davos/G20) .
This is an update from my previous Twiplomacy talks at #SwitchConf in Porto, Portugal 17 April 2011.
@Luefkens
1. Governments, Markets, Palaces,
How Twitter changes the World
#SMWmilan @Luefkens @BMdigital @Twiplomacy
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
2. 75% of all governments have a Twitter presence
141
Heads of
State &
Government
56 Foreign Ministers
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
3. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
6. Twiplomatic Push
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
7. 74 125 163
Mexico’s Israel’s United Kingdom’s
embassies & embassies & embassies &
diplomatic diplomatic diplomatic
missions missions missions
13
Ambassadors
30
Ambassadors
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
8. Getting started…
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
9. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
10. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
11. Getting started
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
12. Getting started
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
13. Getting started
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
14. E V I D E N C E - B A S E D C O M M U N I C AT I O N S
15. Making Connections
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
16. It’s not a race for more followers
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
17. Policy Statements
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
18. Policy Statements
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
250 accountsofworldleaders, presidents and prime ministers, personal and institutionalaccounts.65% ofthe 194 countries,ie 128 countries theheadofstate, headofgovernmentortheirinstitutionis on Twitter.Belarus isn’t, China, blank spots in Africa
One of the mostprominentis William Hague Tweetingsince14.03.2010
US President Barack Obama didhisfirst Twitter townhall in 2011,answering 8 questionsofhisthen 10 millionfollowers.Barack Obama nowhas 27 millionfollowers and isthemostpopularamongtheworldleaderswith 80 othersfollowinghimunilaterally.HowevertheWhiteHouseis not followinghimasitis a campaignaccount.
In the run-up to the elections Barack Obama was more active on the White House account and did a series of impromptu Twitter chats.
Quite a few politicans have discovered the Twitter chat.IN half an horuyoucananswer 62 questions in 30 minutes. You wouldn’tbe able to answer as many questions in a Press Conference.
A handfulofpresidents and prime ministershaveunderstoodhowtoconnectdirectlywiththeiraudience.Lebanese Prime Minister Najib Mikatiuses Twitter regularlyfordirectchatswithhisfollowers.
And so doesAustralian Prime Minister Julia Gillard.Heresheengages in a Twitter chatabout Child Care Sheispersonallyactive on Twitter signing her tweets JG.
Themostconversational world leader isUgandan Prime MinisterAmamaMbabazi.96% of histweets are @replies to hisfollowers.
Whatisthis? Itisthewordcloudwiththe 2000tweetssentby Paul Kagame.The Presidentof Rwanda tweetshimselfandisoneofthemostconversationalleaders on Twitter.92% ofhistweetsare @replies.Last year he even got into a very public Twitter spat with UK journalist Ian Birrell who had called him “despotic and deluded”« You have no basis foryourcomments and youdon’t know whatyou are talking about. »
Whatisthis? Itisthewordcloudwiththe 2000tweetssentby Paul Kagame.The Presidentof Rwanda tweetshimselfandisoneofthemostconversationalleaders on Twitter.92% ofhistweetsare @replies.Last year he even got into a very public Twitter spat with UK journalist Ian Birrell who had called him “despotic and deluded”« You have no basis foryourcomments and youdon’t know whatyou are talking about. »
Orpostingjobadslikethe Prime Minister ofUzbekistan.
Orkiss a horselike His Highness Sheikh Mohammed did.Thankyouverymuchforyourattention
Malaysian Prime Minister Najib Razakreallyknowshowtoengagehisaudience.He tweetspersonallyandreallyengageshis half a millionfollowerswithquizzes.Who isthe 1st Finance Minister of Malaysia?The Malaysian PrimeMinisteralso uses sweepstakes to increasehisfollowership.NajibRazaksends T-shirts to the first 10 followerswhoanswercorrectly to the question whoisdepicted on the Malaysian Ringgit notes.
A monthago he askedhisfollowerswhatgift he shouldgivetohis 500.000th folower.A coupleofdayslater he invitedfourofhisfollowersfor breakfast, a scenenwhich he immortalizedwith a TwitPic.
A monthago he askedhisfollowerswhatgift he shouldgivetohis 500.000th folower.A coupleofdayslater he invitedfourofhisfollowersfor breakfast, a scenenwhich he immortalizedwith a TwitPic.
It issad to seethatmany leaders discover social media duringelectioncampaings.DilmaRoussef, the Brazilianpresidenthad 300.000 followerswhenshewaselected in November 2010.She sent her last tweet on 13 December 2010 whensheannouncedthatshewouldfind more time for Twitter in 2012.Todayshe has over 1.7 million followers…Whosaysyouneed to tweet to increaseyourfollowers?
French President François Hollandehasabandonedhis 400.000 Twitter followers.The account was particularlyactiveduringtheelectioncampaign, live tweetinghisspeechesatmeetings.On Friday 18 May François Hollandesigned off elegantlysending a followFridaytweetfor all newsaboutthepresidencyfollowthe Elysee Palace.
Estonian Prime Minister ToomasIlves was thefirsttouse foul language on Twitter.He was reactingto a blogpostabout Estonia by Nobel price Paul Krugman.
It is ok to make spelling mistakes as this tweet from EU president Herman van Rompuy did before meeting the Mayor of Shanghai.
Somepublicfiguresovershare.Hereisthe personal gmailaddressofUgandan Prime Minister AmamaMbabazi
Itisrefreshingtoseethat World Leaderscanbepersoponal on Twitter.
South African President Jacob Zumahas a personal account but doesn’ttweethimself.However he sharedthistweetabouttaking off for a couleofdays.
VenezuelanPresident Hugo Chavez isthesecondmostpopularworldleader on Twitter.Hehasbeensharingupdatesabouthischemotherapyandseemstobetweetinghimselffrom a Blackberry.His footballscream was retweeted1500 times.