Over 80 percent of the population feels like they have a book inside them. A mere 1 percent will actually publish a book. This slideshare uncovers the four easy steps to writing a book.
Lean Startup Methods & Thinking: apply it in hackathon Taavi Lindmaa
Lean how to apply leans startup methods to weekend hackathons, your startup, your enterprise or daily work. You will find practical tools and examples of how to start with customer validation from day 1 and get, validate idea and get your product hypothesis feedback in hours.
10 Must-HAve GA4 Reports for SEO - Brighton SEO Apr 2023AccuraCast
Slides from AccuraCast MD, Farhad Divecha's presentation at Brighton SEO.
In his talk, Farhad shared 10 must-have GA4 reports for SEO, showed how to set them up via GA4 and/or GTM, and explained insights to be gained from those reports, and actions that SEOs can take from those insights.
GA4 reports featured in the talk include some ready-to-use reports already present in GA4, and a number of GA4 explorations specifically designed for SEO analysis.
Most of the reports require little to no technical knowledge, but do require a basic understanding of visitor analytics, SEO, and basic familiarity with GA4.
Hacking the Creative Brain - Web Directions 2015Denise Jacobs
As tech professionals, what we need is a way to work better so that we can create more, right? Through exploring various concepts and approaches, including the neuroscience of creativity, productivity techniques, and emerging practices that spur innovation, we'll discover not only the ways in which our brains work best, but also what’s behind the times when we feel on fire with creativity and when we don't. We’ll translate this information into processes and techniques for dramatically enhanced creative productivity. Beware: this session challenges the standard norms around concentration, focus, productivity, and may change how you work…for the better.
A major convergence is happening on the web that could disrupt the traditional rules of business and it's no surprise it's being driven by data. With cloud hosting available for pennies on the dollar, over 10,000+ APIs in 2015 available to the public and an estimated 60% of internet traffic compromised of bots, getting data is easier (and cheaper) than ever before. This environment is an ideal opportunity for savvy startups, agencies and businesses looking to take advantage of the wealth of data available. The barrier to entry has been removed and those who act quickly will capitalize, compete and even disrupt in ways we can only imagine. In this presentation, find out the best APIs, processes and technology that you can leverage to get an unfair advantage over your competition in 2015 and beyond.
Lean Startup Methods & Thinking: apply it in hackathon Taavi Lindmaa
Lean how to apply leans startup methods to weekend hackathons, your startup, your enterprise or daily work. You will find practical tools and examples of how to start with customer validation from day 1 and get, validate idea and get your product hypothesis feedback in hours.
10 Must-HAve GA4 Reports for SEO - Brighton SEO Apr 2023AccuraCast
Slides from AccuraCast MD, Farhad Divecha's presentation at Brighton SEO.
In his talk, Farhad shared 10 must-have GA4 reports for SEO, showed how to set them up via GA4 and/or GTM, and explained insights to be gained from those reports, and actions that SEOs can take from those insights.
GA4 reports featured in the talk include some ready-to-use reports already present in GA4, and a number of GA4 explorations specifically designed for SEO analysis.
Most of the reports require little to no technical knowledge, but do require a basic understanding of visitor analytics, SEO, and basic familiarity with GA4.
Hacking the Creative Brain - Web Directions 2015Denise Jacobs
As tech professionals, what we need is a way to work better so that we can create more, right? Through exploring various concepts and approaches, including the neuroscience of creativity, productivity techniques, and emerging practices that spur innovation, we'll discover not only the ways in which our brains work best, but also what’s behind the times when we feel on fire with creativity and when we don't. We’ll translate this information into processes and techniques for dramatically enhanced creative productivity. Beware: this session challenges the standard norms around concentration, focus, productivity, and may change how you work…for the better.
A major convergence is happening on the web that could disrupt the traditional rules of business and it's no surprise it's being driven by data. With cloud hosting available for pennies on the dollar, over 10,000+ APIs in 2015 available to the public and an estimated 60% of internet traffic compromised of bots, getting data is easier (and cheaper) than ever before. This environment is an ideal opportunity for savvy startups, agencies and businesses looking to take advantage of the wealth of data available. The barrier to entry has been removed and those who act quickly will capitalize, compete and even disrupt in ways we can only imagine. In this presentation, find out the best APIs, processes and technology that you can leverage to get an unfair advantage over your competition in 2015 and beyond.
Visual Search Tools and Tactics by Crystal Carter at MozCon 2022Crystal J Carter
In this MozCon 2022 presentation, Crystal Carter shows how how we can utilize visual search to create new SEO opportunities. By optimizing images and anticipating UGC, SEOs can make search gains.
Winners Circle Real Estate Marketing Real Estate Lead GenRoland Frasier
Big Block Realty Winner's Circle presentation on growth mindset for growing my real estate business, how to scale my real estate business, get real estate listings, facebook for real estate, messenger for real estate and more.
SEO for Content: Better Together #AMAVESEOAleyda Solís
In this session at #AMAVESEO from the American Marketing Association I shared about the steps and criteria, as well as tools in order to make the most out of SEO in a content development and marketing process.
[MozCon 2021] Taking Charge of Your IndexabilityAreej AbuAli
Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work
Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.
Scaling Up: Build For Scale: Strategies, Tips + Tactics For Ridiculously Rapi...Roland Frasier
This is Roland Frasier's presentation on Scaling Up from Digital Marketer's Traffic & Conversion Summit 2016. It explains how Ryan Deiss, Perry Belcher, Richard Lindner and Roland Frasier have grown and scaled Digital Marketer, Native Commerce and Idea Incubator businesses at triple digit growth rates over the past several years into industry leaders that they now are.
The presentation explains the growth models and growth hacks that DM and companies have used, the history of their growth and the strategic growth and tactics they are planning to use in the coming years to continue that. growth
Visual guide to selling software as a service by @prezlyPrezly
It took my team years to find an efficient way of getting new customers. First, I’ll show you how we messed up and then how we got on the road to conversion success using the pirate metrics framework.
Help Young Talent Develop a Professional MindsetDaniel Goleman
There is a chasm between what business leaders expect from recent graduates, and what these new hires offer. In a Hay Group study of 450 business leaders and 450 recent graduates based in India, the US, and China… a massive 76% of business leaders reported that entry-level workers and recent grads are not ready for their jobs.
In most cases, these hires are intelligent, ambitious, and technically savvy. They have proven their ability to accomplish the work. They’re committed and passionate about rising through the ranks. So what are these new professionals missing?
They’re lacking soft skills.
Discussion using real world examples of how those often disregarded anomalies in your crawl and site data can be the breadcrumbs that lead you to discover serious site issues that go so often overlooked.
Attendees will learn how to not only find these hidden anomalies but how to turn those findings into actionable site fixes that improve your site presence and visibility in organic search.
Content marketing agency strategy, services, and examples. Infographics, viral videos and images from Traffic and Conversion Conference and Perry Belcher.
Things I will tell my kids if they become entrepreneursLaurent Haug
The lessons I learned in 20 years as an entrepreneur. Partly inspired by Sam Altman's excellent course on How to start a startup, available on http://startupclass.samaltman.com
Feedback on laurenthaug at gmail dot com
How to Overcome Your Fear of Public Speaking - Stage fright to Stage presenceAkash Karia
Fear public speaking? Got stage fright? Download this FREE eBook from CommunicationSkillsTips.com to help you overcome your fear of public speaking.
how to public speak
anxiety and public speaking
public speaking nervousness
phobia of public speaking
anxiety in public speaking
public speaking anxiety tips
speaking anxiety
the fear of public speaking
fear of public speaking phobia
overcoming fears of public speaking
public speaking phobia
fear of public speaking statistics
tips for public speaking anxiety
how to overcome fear of public speaking
overcoming public speaking anxiety
fear of public speaking tips
public speaking fear
overcoming fear of public speaking
public speaking nervous
public speaking anxiety
nervous before presentation
presentation nervousness
overcome fear of public speaking
fear of public speaking
stage fright
Akash Karia is an award-winning speaker, trainer and presentation skills coach. He has conducted public speaking, debating and presentation skills courses for employees and members of organizations such as HSBC, Polytechnic University, Life Underwriters Association of Hong Kong and many, many more...
Akash is also champion speaker and has won over 40 public speaking championships, including the prestigious titles of: JCI 2012 Hong Kong Champion of Public Speaking, Toastmasters International Division K Impromptu Speaking Champion and has been ranked as one of the Top 10 Speakers in Asia Pacific. This means that you will be learning from a well-known public speaking expert.
More importantly, you will walk away from Akash's coaching as more confident,dynamic and engaging presenters and debater. You will learn proven tools, techniques and processes you can apply immediately to your presentations and debates to become twice as good as when you first came in.
What Qualifies Akash to Teach You Public Speaking/Presentation Skills/Interview Skills?
Here are just a couple of Akash's major qualifications, awards and achievements which make him the right choice for you.
Akash is the:
2012 JCI Hong Kong Champion of Public Speaking. You will be learning from one of the best speakers and trainers in Hong Kong. You will learn the techniques that allowed Akash to go from a boring to a brilliant speaker. Named one of the Top 10 Speakers In Asia Pacific. Akash has been ranked as one of the top 10 speakers in Asia Pacific, which means that you will be coached by someone who can provide you with useful, valuable and proven tools and techniques and really help you improve your presentations, overcome your nervousness and become an engaging, exciting and entertaining speaker.
A life of inspiration - Mahatma Gandhi 1869-1948Shivam Dhawan
Mahatma Gandhi, Father of our nation, whose profound spirituality and belief in justice inspired the world. In remembrance of his life of inspiration on his birth anniversary.
Getting Started with Python and Machine Learning for SEO | BrightonSEO Octobe...Ruth Everett
Find out how Python and Machine Learning can be used to save you time and help you understand your website better.
This session will cover how advancements to Python and Machine Learning are changing the game for busy SEOs, discuss the positive impact they can have and provide you with plenty of ready-to-use scripts you can use to save time with your technical SEO efforts.
How To Take Your Business From Survive To ThriveSixDisciplines
Many businesses survive but never reach a position where they thrive. What follows are nine tips you can use to help your business go from a survivor to a thriver.
Things like wearable tech, home automation, and machine-to-machine communications are changing our world. As more everyday objects connect to the Internet and each other, it becomes important for us to understand what that means.
What are we transmitting when we adjust a thermostat using an app or use a coupon code sent to our phones? Where is our data going and who has access to it? What IoT devices are really needed?
Visual Search Tools and Tactics by Crystal Carter at MozCon 2022Crystal J Carter
In this MozCon 2022 presentation, Crystal Carter shows how how we can utilize visual search to create new SEO opportunities. By optimizing images and anticipating UGC, SEOs can make search gains.
Winners Circle Real Estate Marketing Real Estate Lead GenRoland Frasier
Big Block Realty Winner's Circle presentation on growth mindset for growing my real estate business, how to scale my real estate business, get real estate listings, facebook for real estate, messenger for real estate and more.
SEO for Content: Better Together #AMAVESEOAleyda Solís
In this session at #AMAVESEO from the American Marketing Association I shared about the steps and criteria, as well as tools in order to make the most out of SEO in a content development and marketing process.
[MozCon 2021] Taking Charge of Your IndexabilityAreej AbuAli
Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work
Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.
Scaling Up: Build For Scale: Strategies, Tips + Tactics For Ridiculously Rapi...Roland Frasier
This is Roland Frasier's presentation on Scaling Up from Digital Marketer's Traffic & Conversion Summit 2016. It explains how Ryan Deiss, Perry Belcher, Richard Lindner and Roland Frasier have grown and scaled Digital Marketer, Native Commerce and Idea Incubator businesses at triple digit growth rates over the past several years into industry leaders that they now are.
The presentation explains the growth models and growth hacks that DM and companies have used, the history of their growth and the strategic growth and tactics they are planning to use in the coming years to continue that. growth
Visual guide to selling software as a service by @prezlyPrezly
It took my team years to find an efficient way of getting new customers. First, I’ll show you how we messed up and then how we got on the road to conversion success using the pirate metrics framework.
Help Young Talent Develop a Professional MindsetDaniel Goleman
There is a chasm between what business leaders expect from recent graduates, and what these new hires offer. In a Hay Group study of 450 business leaders and 450 recent graduates based in India, the US, and China… a massive 76% of business leaders reported that entry-level workers and recent grads are not ready for their jobs.
In most cases, these hires are intelligent, ambitious, and technically savvy. They have proven their ability to accomplish the work. They’re committed and passionate about rising through the ranks. So what are these new professionals missing?
They’re lacking soft skills.
Discussion using real world examples of how those often disregarded anomalies in your crawl and site data can be the breadcrumbs that lead you to discover serious site issues that go so often overlooked.
Attendees will learn how to not only find these hidden anomalies but how to turn those findings into actionable site fixes that improve your site presence and visibility in organic search.
Content marketing agency strategy, services, and examples. Infographics, viral videos and images from Traffic and Conversion Conference and Perry Belcher.
Things I will tell my kids if they become entrepreneursLaurent Haug
The lessons I learned in 20 years as an entrepreneur. Partly inspired by Sam Altman's excellent course on How to start a startup, available on http://startupclass.samaltman.com
Feedback on laurenthaug at gmail dot com
How to Overcome Your Fear of Public Speaking - Stage fright to Stage presenceAkash Karia
Fear public speaking? Got stage fright? Download this FREE eBook from CommunicationSkillsTips.com to help you overcome your fear of public speaking.
how to public speak
anxiety and public speaking
public speaking nervousness
phobia of public speaking
anxiety in public speaking
public speaking anxiety tips
speaking anxiety
the fear of public speaking
fear of public speaking phobia
overcoming fears of public speaking
public speaking phobia
fear of public speaking statistics
tips for public speaking anxiety
how to overcome fear of public speaking
overcoming public speaking anxiety
fear of public speaking tips
public speaking fear
overcoming fear of public speaking
public speaking nervous
public speaking anxiety
nervous before presentation
presentation nervousness
overcome fear of public speaking
fear of public speaking
stage fright
Akash Karia is an award-winning speaker, trainer and presentation skills coach. He has conducted public speaking, debating and presentation skills courses for employees and members of organizations such as HSBC, Polytechnic University, Life Underwriters Association of Hong Kong and many, many more...
Akash is also champion speaker and has won over 40 public speaking championships, including the prestigious titles of: JCI 2012 Hong Kong Champion of Public Speaking, Toastmasters International Division K Impromptu Speaking Champion and has been ranked as one of the Top 10 Speakers in Asia Pacific. This means that you will be learning from a well-known public speaking expert.
More importantly, you will walk away from Akash's coaching as more confident,dynamic and engaging presenters and debater. You will learn proven tools, techniques and processes you can apply immediately to your presentations and debates to become twice as good as when you first came in.
What Qualifies Akash to Teach You Public Speaking/Presentation Skills/Interview Skills?
Here are just a couple of Akash's major qualifications, awards and achievements which make him the right choice for you.
Akash is the:
2012 JCI Hong Kong Champion of Public Speaking. You will be learning from one of the best speakers and trainers in Hong Kong. You will learn the techniques that allowed Akash to go from a boring to a brilliant speaker. Named one of the Top 10 Speakers In Asia Pacific. Akash has been ranked as one of the top 10 speakers in Asia Pacific, which means that you will be coached by someone who can provide you with useful, valuable and proven tools and techniques and really help you improve your presentations, overcome your nervousness and become an engaging, exciting and entertaining speaker.
A life of inspiration - Mahatma Gandhi 1869-1948Shivam Dhawan
Mahatma Gandhi, Father of our nation, whose profound spirituality and belief in justice inspired the world. In remembrance of his life of inspiration on his birth anniversary.
Getting Started with Python and Machine Learning for SEO | BrightonSEO Octobe...Ruth Everett
Find out how Python and Machine Learning can be used to save you time and help you understand your website better.
This session will cover how advancements to Python and Machine Learning are changing the game for busy SEOs, discuss the positive impact they can have and provide you with plenty of ready-to-use scripts you can use to save time with your technical SEO efforts.
How To Take Your Business From Survive To ThriveSixDisciplines
Many businesses survive but never reach a position where they thrive. What follows are nine tips you can use to help your business go from a survivor to a thriver.
Things like wearable tech, home automation, and machine-to-machine communications are changing our world. As more everyday objects connect to the Internet and each other, it becomes important for us to understand what that means.
What are we transmitting when we adjust a thermostat using an app or use a coupon code sent to our phones? Where is our data going and who has access to it? What IoT devices are really needed?
Revolutionary Study May Help Kidney Transplant PatientsStephanie Bova
Stephanie Bova shares a brief presentation regarding a revolutionary kidney transplant procedure that could allow patients to receive transplants despite incompatibilities.
Want to land a sweet tech job? But not sure how to break in? Discover the seven secrets that took me from teaching kindergarten to landing jobs at Apple, LinkedIn, and startups!
Presented at FITC's Web Unleashed 2016 in Toronto
by Haris Mahmood, Shopify
FITC produces events for digital creators in Toronto, Amsterdam, NYC and beyond
Save 10% off any of our events with discount code 'slideshare'
Check out our events at http://fitc.ca
or follow us at https://twitter.com/fitc
Overview
The web development industry is an incredibly fast growing and fast moving industry. Those relatively new to it can sometimes be overwhelmed with the increasing complexity of their job, what things to learn to continue advancing, what to look out for, and most importantly, how to cope with the wide range of emotions they feel on a day-to-day basis. This talk aims to address a variety of these issues, along with providing suggestions for employers, recruiters and veterans in the industry on what they can do to help.
Target Audience
Junior/intermediate web developers, employers, recruiters
Five Things Audience Members Will Learn
The state of the web development industry
Various aspects of day-to-day decision making for web developers
The emotional aspect in and around the industry
Ways for developers to navigate through the industry
How employers, recruiters and veterans can help
The Evolution and Future of Content PublishingFITC
Presented at FITC's Web Unleashed 2016 in Toronto
by Haris Mahmood, Shopify
Overview
The content publishing industry took the world by storm some years ago by providing its users visual tools to update, manage, and publish their content. Large players have existed for quite some time, but now find themselves on uncertain grounds. Newer, smaller players are also entering the space with new and innovative ideas. This talk aims to review the industry’s history, examine how it stands today, and take a deep dive into its future.
Objective
To explore the content publishing industry’s past and present, and take a deep dive into its future.
Target Audience
Web developers, content publishers, freelancers, agencies
Five Things Audience Members Will Learn
The history of the content publishing industry
The landscape today
The limitations and strengths of the various offerings
Directions the industry is progressing to
A roadmap of the future for the content publishing industry
FITC produces events for digital creators in Toronto, Amsterdam, NYC and beyond
Save 10% off any of our events with discount code 'slideshare'
Check out our events at http://fitc.ca
or follow us at https://twitter.com/fitc
Presentation by Martina F. Ferracane at European Business Summit (May 2015).
Video version available at this link: https://youtu.be/hrRHBCLcgqU - It shows also the videos presented in the PPT!
In this presentation I gave full credit to Simon Sinek (Start With Why) and Steve Peters (The Chimp Paradox). GO AND BUY THEIR BOOKS.
Make your business as fit as you are.
We are business coaches. At Proactive Business we use online personal and business development frameworks which help you discover your strengths, build value and trust, and create leverage by building a high performing brand with systems and flow.
Enjoy.
Jai Forster.
Similar to How to Write a Book in Four Easy Steps (20)
What I learned by examining 5,000 business case studies?Stan Phelps
What did I learn by examining 5,000 business case studies?
"Black Goldfish" is the culmination of all my work over the last decade. A journey that has included 12 coauthors and 16 Goldfish books.
Here are 10 takeaways from the upcoming book that will launch on 2.22.22:
1. There is one word that comes from New Orleans that epitomizes the need to exceed customer expectations. That word is lagniappe. It is a Creole word meaning “the gift” or “to give more.” It is a signature personal touch by the business that creates differentiation and promotes word of mouth.
2. In business, price is what you pay. And price is only relevant to the value received. Value is what you get. Maintenance represents the business processes you are subjected to. The effort you need to make during an experience. The combination of value and maintenance nets out to be about a feeling.
3. An engaged workforce is key. Because value is created in the last two feet of a transaction—the space between the employee and the customer.
4. Not all of your customers and employees are created equal. Know your "vital few."
5. Companies that have a strong, defined purpose find that it drives employee engagement, connects with customers, and fuels the bottom line.
6. It’s easy to follow the crowd. It feels safe. But it’s not. Successful brands stick out. They are unusual. Don’t apologize for your flaws and don’t try to fix them. Instead, exploit your imperfections.
7. There is no black and white approach to leadership. There isn’t a clear-cut path to becoming a great leader. You have to use a variety of techniques to overcome challenges and get the most from five generations of employees.
8. Business is a game. And the key to winning in sales is managing relationships and minimizing pressure.
9. In the words of George Bernard Shaw, “The single biggest problem in communication is the illusion that it has taken place.” Communication occurs when your audience can repeat your message in their language.
10. Your brand today is no longer what you tell people it is. It is the differentiated experience your employees deliver. It is what you stand for and how your customers feel. And most importantly, your brand is what your customers and employees tell others about their experience. All else is derivative of this and only this.
To quote Alecia Beth Moore (aka P!NK), "That's all I know, that's all I know so far."
The Great Resignation - The Top 10 Reason Employees Are QuittingStan Phelps
Why "The Great Resignation?" The Top 10 reasons why employees are quitting at record levels.
Nearly 3% of the workforce quit their jobs in October. That's over 4 million resignation letters. And it is just shy of the record set the month before.
Here are the top 10 contributing reasons and 3 factors that I believe are negligible…
1. Horrible Bosses - 70% of workers who voluntarily resign don't quit their job... they quit their boss.
Here was a comment from the CEO of SHRM Johnny C. Taylor, Jr.,
“People don't leave jobs, they leave bad managers and bad cultures. The pandemic has shown many of us what truly matters, and what truly matters is PEOPLE. Employees want to feel valued and appreciated. They want to feel like they belong. And it's time for workplace leaders to step up.”
2. Lack of freedom - Many workers have been remote over the last two years. They've gotten used to work-from-home. Namely less stress and greater flexibility. Now many are being mandated to go back to the office.
3. Friends - According to Gallup, “Those who [have a best friend at work] are seven times as likely to be engaged in their jobs." The pandemic has weakened work relationships.
4. Peer Pressure - You can't discount the "knock-on" effect of job-hopping. All of a sudden you start seeing coworkers or friends quitting in droves. You begin to question it yourself.
5. Generational - Millennials and GenZ are now the vast majority of workers. They don't see work the same way as previous generations. Job hopping isn't a black mark any longer.
6. Mo' Money - In the words of Ray DuBeau Jr., "Money is the conduit that allows people to live their lives. Companies and industries that are offering above-market rates aren't experiencing the great resignation."
7. Start-Up Boom - Americans started 4.3 million businesses last year, a 24% increase from the year before and by far the most in the 15 years that the government has kept track. Applications are on a pace to be even higher this year.
8. Childcare - lack of it has forced workers, particularly women, from reentering the workforce.
9. Upskilling - According to Lon Graham, “During the pandemic, a lot of people enrolled in online classes, online training, and other skill-building activities. The one's who did are now worth more to the marketplace and are leaving current jobs for the jobs they qualified themselves to get.”
10. Purpose - According to Margarita Andryushenko, “If an employee doesn’t feel like they’re making a difference or if the work they are doing actually matters, that’s a big deal-breaker right there. People want to feel connected and important to the work they’re doing.”
... and 3 reasons that aren't valid in my view: Vaccine Mandates, Handouts, and Gig Work.
What other factors are contributing? Please share in the comments.
Coming to a city near you this summer. David Rendall and I will be traveling the country to promote the launch of P!NK GOLDF!SH 2.0 - DEFY NORMAL & EXPLOIT IMPERFECTION.
Here is our current route:
JULY 5 - RALEIGH (Book launch)
JULY 6 - CHARLOTTE/ASHEVILLE
JULY 7 - NASHVILLE
JULY 8 - MEMPHIS
JULY 9 - NEW ORLEANS
JULY 10 - NEW ORLEANS
JULY 11 - AUSTIN
JULY 12 - AUSTIN
JULY 13 - DALLAS
JULY 14 - OKC
JULY 15 - ALBUQUERQUE
JULY 16 - PHOENIX
JULY 17 - PHOENIX
JULY 18 - PHOENIX
JULY 19 - PHOENIX
JULY 20 - LOS ANGELES
JULY 21 - LOS ANGELES
JULY 22 - SAN FRAN
JULY 23 - SAN FRAN
JULY 24 - PORTLAND
JULY 25 - PORTLAND
JULY 26 - SEATTLE
JULY 27 - SEATTLE
JULY 28 - BOISE
JULY 29 - SALT LAKE
JULY 30 - DENVER
JULY 31 - DENVER
AUG 1 - OMAHA/LINCOLN
AUG 2 - MILWAUKEE
AUG 3 - CHICAGO
AUG 4 - CHICAGO
AUG 5 - DETROIT
AUG 6 - DETROIT
AUG 7 - DETROIT
AUG 8 - CLEVELAND/CINCINNATI
AUG 9 - PITTSBURGH
AUG 10 - NEW YORK
AUG 11 - PHILLY/DC
AUG 12 - NORFOLK
Interested in hosting us for a keynote, workshop, or book signing?
Let’s talk.
What do you compete on in business? Price or experience?Stan Phelps
What do you compete on? Rewind 17 years and I'm heading up Marketing & Events for the PGA Merchandise Show. That's when I met Rick Summers. Rick is the CEO of PGA Magazine.
He's an extremely smart guy and a successful entrepreneur. Every once in a while Rick would share an article or a book recommendation. One day he shared a cartoon. I wish I would have saved it, but I've recreated it below.
The cartoon showed a handful of coffee shops in succession. The message was simple. Competing on price is pointless. It is a bloody race to the bottom. You need to think differently.
That's exactly what Starbucks did in the coffee business. They shook up the status quo and built their brand primarily through experience.
A decade ago, Gartner reported that 36% of business leaders saw customer experience as the number one thing they’ll compete on. That number is now upwards of 90%. Customer experience is the new battlefield. [Pat Benatar could not be reached for comment]
Takeaway - If all you do is focus on price, then you are setting yourself up to become a commodity. Smart brands will find ways to add signature value to their experiences, enhancing differentiation and giving customers a reason to share their own stories about brands.
Move over Cinco de May, May 5th is Five by Five DayStan Phelps
Five by Five is a military term for "Loud and Clear." It is the goal of every great speaker and communicator. This deck share the background of why May 5th is "Five by Five" day and it share one of the best speaking/presenting tips from the book "Silver Goldfish."
"You need something different, and distinct, and memorable. If you want more stories told about you, you need to be worthy of a story." This is my favorite quote from the Foreword to "Pink Goldfish 2.0 - Defy Normal and Exploit Imperfection" by Jay Baer.
You can read the entire Foreword in the carousel post below.
Here are a few other memorable quotes from Jay:
"The fact is that all human beings ignore what is average, and discuss what is different."
"Because after consulting with more than 700 organizations, I have found it to be exceedingly difficult to find lasting success in business without meaningful differentiation."
"You have to stand out in a way that is noticeable enough to create a tsunami of stories about that differentiator."
I am huge fan of Jay's work. If you haven't picked up YOUtility, Hug Your Haters, or Talk Triggers, you should. There is a reason Jay is in both the Word of Mouth and Speaking Hall of Fames.
David Rendall and I are honored he wrote the Foreword. We're excited for the launch on July 5, 2021.
Employee Engagement Matters - Green Goldfish 2.0 Top 11 TakeawaysStan Phelps
"Satisfied employees lead to satisfied customers. Long-term employees lead to long-term relationships with customers." Employee Engagement Matters. This is one of 11 takeaways from the book Green Goldfish 2.0, co-authored with Lauren McGhee.
Here's a handful of others:
NEED TO GO BEYOND DOLLARS
Studies show financial compensation is not a strong long-term motivator for employees. Money can be more of a hindrance than a help.
LEADERS CREATE THE EXPERIENCE
As many as 75% of employees voluntarily leaving jobs don’t quit their jobs … they quit their bosses.
CARING COUNTS IN LARGE AMOUNTS
Of 75 possible drivers of engagement, the ONE that was rated as the most important was the extent to which employees believed that their senior management had a sincere interest in their well-being.
HEED THE 3B's OF BUILD, BELONG, AND BECOME
Green Goldfish fall into three categories:
Building: Creating a stable environment where people can thrive
Belonging: Enabling high functioning teams and recognizing their efforts
Becoming: Empowering employees to learn, give back and take control of their destiny
START SMALL, START NOW
Start small when adding a signature extra and add more gradually. The best brands are those that boast a whole school of Green Goldfish.
Rethinking Marketing - Purple Goldfish 2.0 Top 11 TakeawaysStan Phelps
Are you ready to rethink marketing? Here are 11 takeaways from the book Purple Goldfish 2.0:
1. Your brand is no longer just what you tell people it is. It's what your customer experiences, how they feel, and most importantly, what they tell others about their experience.
2. There is no such thing as just meeting customer expectations.
3. Experience design is the next frontier of marketing and brand building.
4. Marketing is about being so remark-able that people can't just help but talk about you.
5. Going forward, marketing will be about achieving customer-getting distinction by differentiating what you do and how you operate.
6. Over-deliver on the things that are valued by your customers and create signature elements of added value.
7. Take care of the customers you have . . . they'll bring you the customers you want.
8. The majority of how we judge others and brands comes down to warmth and competence.
9. Lagniappe is the idea of doing a little something extra. They are signals that honor the relationship with your customer.
10. Purple Goldfish is any time a business purposely goes above and beyond to add value or reduce effort.
11. You have to give your customers something to talk about.
Pink Goldfish Strengths and Weaknesses AssessmentStan Phelps
Do you really understand your organizational strengths and weaknesses in order to stand out in the marketplace? In the words of Youngme Moon, "The number of companies who are truly able to achieve competitive separation is depressingly small.”
Only about 3% of individuals and organizations have the ability to think and act differently. It's because companies tend to define their strengths and weaknesses using the same measurements and standards as their competitors. This leads to homogeneity, not differentiation. When everyone is trying to build on the same strengths and eliminate the same weaknesses, all companies start to look the same.
It's time to reassess weakness. Your organization’s weaknesses are important clues to your most powerful strengths. In the words of my Pink Goldfish coauthor David Rendall, "What makes us weak can also make us strong.”
I challenge you to take the assessment below and see where your strengths and weaknesses match up.
For example:
•Companies can be seen negatively as small and weak... or positively as quick and responsive.
•Products can be seen negatively as overpriced... or positively as luxurious.
Takeaway - If we truly appreciated our weaknesses, we'd amplify them instead of trying to fix them.
Diamond Goldfish Book Preview SlideshareStan Phelps
How to Excel Under Pressure & Thrive in the Game of Business. Book is coming January 17, 2020 on Amazon. For more information on bulk buys or booking Stan, Travis or Tony for a keynote or a workshop, reach out stan@purplegoldfish.com or call +!.919.360.4702
Diamond Goldfish MiniBük - Excel Under Pressure and Thrive in the Game of Bus...Stan Phelps
The Diamond Goldfish is about sales and managing client relationships. Co-authored with Travis Carson and Tony Cooper, it is based on the Diamond Rule and it is powered by Market Force principles.
Here's a thumbnail of the minibük:
The beginning shares a story about Andre Agassi and Boris Becker. It illuminates the need to see things with a new set of eyes and that "little things" can make a big difference.
- We share the evolution of the Diamond Rule and the metaphor of the Goldfish.
- We then explore our human biology, examine the impact of pressure and uncover the four behavioral styles (Control, Influence, Power and Authority).
- We provide an overview of how the book explores each stage of the sales process using Market Force principles.
The last section explains the How. Here we share the process of leveraging the Diamond Rule. We’ll uncover how to M.I.N.E. for diamonds with a four-step process.
We conclude with the five biggest takeaways from the book.
Purple Goldfish - Little Things Make The Biggest Difference Minibuk Stan Phelps
The fourth edition of the Purple Goldfish Minibuk. It explores how the little things make the biggest difference in customer experience. For more information about keynotes and workshops by Stan Phelps, reach out to stan@purplegoldfish.com or call +1.919.360.4702.
Less Cow, More Cowbell in Business: The Pink Goldfish Book Executive SummaryStan Phelps
Pink Goldfish is not your ordinary business book. It aims to change the paradigm of how we fundamentally go about positioning our products/services and think about customer experience. Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them. This executive summary outlines the Top Five takeaways from the book and the F.L.A.W.S.O.M. framework.
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
7. Y O U O N LY N E E D O N E
RU L E A N D F O U R E A S Y
S T E P S T O W R I T E A B O O K :
8. Y O U S TA R T …
Y O U F I N I S H
O N E RU L E :
9. A N D H E R E ’ S H O W T O
W R I T E A B O O K I N
J U S T E A S Y S T E P S
10. S T E P # 1
C O M E U P W I T H
A T I T L E F O R
Y O U R B O O K
11. K E E P I T T O
1 - 3 W O R D S
T I P : L E S S I S M O R E
12. M A K E Y O U R S U B T I T L E
A S L O N G A S Y O U ’ D L I K E
13. W O W !
Y O U ’ V E
G O T Y O U R
T I T L E .
Y O U ’ R E
N O W 1 / 4
O F T H E WAY
T O WA R D S
T H E G O A L
14. A J O U R N E Y O F A
T H O U S A N D M I L E S
B E G I N S W I T H A
S I N G L E S T E P
15. S T E P # 2 :
C R E AT E A
C O V E R F O R
Y O U R B O O K
16. L O W B U D G E T R O U T E : C A N VA
Resource: canva.com
17. M E D I U M B U D G E T R O U T E :
9 9 D E S I G N S O R C R O W D S P R I N G
Resource: 99designs.com
18. H I G H B U D G E T R O U T E :
H I R E A D E S I G N E R
T O C O N C E P T A N D
D E S I G N I T
19. P R O T I P :
Resource: boxshot.com
B O X S H O T I S E A S Y T O U S E A N D
Y O U C A N C R E AT E A 3 D C O V E R
O F Y O U R B O O K W I T H J U S T A
C O V E R A N D S P I N E I M A G E S
20. S T E P # 3 : S E T A R E L E A S E
D AT E F O R
Y O U R B O O K
22. T R A D I T I O N A L
P U B L I S H I N G
12 - 18 M O N T H S
O N AV E R A G E
23. I N D E P E N D E N T P U B L I S H I N G
A S L I T T L E A S F I V E D AY S
Source: createspace.com
24. S T E P 4 :
H AV E T H E S T O N E S T O
P U B L I C LY S H O W & T E L L
E V E R Y O N E Y O U K N O W A N D
R E S P E C T ( A L L AT O N C E )
T H E T I T L E , T H E C O V E R A N D
T H E R E L E A S E D AT E
25. A C C O U N TA B I L I T Y I S A
FA N TA S T I C M O T I VAT O R …
A N D H O O K
26. W R I T I N G D O W N Y O U R G O A L …
V I S U A L I Z I N G T H E B O O K …
A N D T E L L I N G O T H E R S I S P O W E R F U L
27. B U T C O N S I S T E N T LY S H A R I N G
W I T H F R I E N D S O V E R T I M E T H E
S TAT E M E N T,
“ I A M W R I T I N G A B O O K ”
I S A M I S TA K E
28. Y O U R M I N D W I L L
T R I C K Y O U B Y
TA L K I N G A B O U T
Y O U R G O A L
Source: Derek Sivers
29. S C R I V E N E R - A W R I T I N G T O O L
S L I D E S H A R E - C R E AT E A B O O K P R E V I E W T O S H A R E Y O U R I D E A
M Y - I D E N T I F I E R S - P L A C E T O B U Y I S B N ’ S
T O O L S Y O U C A N U S E :
31. stan@purplegoldfish.com +1.919.360.4702
He is a TEDx Speaker,
Forbes Contributor and
IBM Futurist focused on
the future of customer
experience, employee
engagement, technology
and purpose.
ABOUT THE AUTHOR:
STAN PHELPS