1. Emma Upton Hollywood Blockbuster
Cinderella (2015)
The story of "Cinderella" follows the
fortunes of young Ella whose merchant
father remarries following the tragic
death of her mother. Keen to support her
loving father, Ella welcomes her new
stepmother Lady Tremaine and her
daughters Anastasia and Drizella into the
family home. But when Ella's father
suddenly and unexpectedly passes away,
she finds herself at the mercy of a jealous
and cruel new family. Finally relegated to
nothing more than a servant girl covered
in ashes, and spitefully renamed
Cinderella since she used to work in the
cinders, Ella could easily begin to lose
hope. Yet, despite the cruelty inflicted
upon her, Ella is determined to honour
her mother's dying words and to "have
courage and be kind." She will not give in
to despair nor despise those who abuse
her. And then there is the dashing stranger she meets in the woods. Unaware
that he is really a prince, not merely an employee at the palace, Ella finally feels
she has met a kindred soul. It appears as if her fortunes may be about to change
when the palace sends out an open invitation for all maidens to attend a ball,
raising Ella's hopes of once again encountering the charming "Kit." Alas, her
stepmother forbids her to attend and callously rips apart her dress. But as in all
good fairy tales, help is at hand as a kindly beggar woman steps forward and,
armed with a pumpkin and a few mice, changes Cinderella's life forever.
The new fantasy film and remake, Cinderella is directed by Kenneth Branagh,
produced by Simon Kinberg, David Barron and Allison Shearmur. The film stars
Lil James, Cate Blanchett and Richard Madden. The production company for
Cinderella is Walt Disney Pictures and distributed by Walt Disney Studios Motion
Pictures. The budget for this film was $95million and was released in the UK on
the 13th of March 2015.
Cinderella has a very specific target audience and it has been directly targeted to
children, parents and family. This is because the film is generally for children;
however they also want to appeal to the parents and families so they will take
their child to watch this new film.
Cinderella has been marketed in a huge variety of ways, some of the most
popular methods being TV adverts, trailer being shown on YouTube as well as
TV, showing the trailer before watching a film, posters, billboards, newspapers,
magazines and even on social networking sites.

2. Emma Upton Hollywood Blockbuster
www.facebook.com/Cinderella
https://www.youtube.com/watch?v=McQ_cCBaiac
https://www.youtube.com/watch?v=BCEBmDugeSY
http://movies.disney.co.uk/cinderella
http://www.theguardian.com/film/2015/mar/26/cinderella-review-kenneth-
branagh-cate-blanchett
http://www.telegraph.co.uk/film/cinderella/review/
Anchorage is used a lot in the media; it’s used to create meaning through either
word or images, or juxtaposition of specific images. An example of anchorage
being used could be in advertising, if they use an image it could have many
different connotations however to make the message of the advertisement clear
they could use text. The image would capture the audience’s attention, while the
text would anchor them to the advertisement. Another example of anchorage is
within posters and billboards, like the billboard for the film A Walk Among the
Tombstones. The film poster used to advertise the film featured Liam Neeson,
the protagonist of the film, directly in the centre of the poster, and him
surrounded by tombstones in a graveyard. The title of the film is positioned at
the top of the poster, along with text of information of the film (date, director,
producer) featured at the bottom of the poster. All of these anchors the audience,
the image captures the audience’s attention with the well-known movie star and
the setting, and the text used are also forms of anchorage.
When looking at the poster for the film Cinderella, we can see that the word
‘Cinderella’ is positioned at the bottom of the poster in large letters, however
what anchors the audience is that the famous ‘Disney’ logo sits just above
Cinderella. Disney films are extremely popular, and everyone is familiar with
their work, so this automatically will draw an audience in. Another use of
anchorage is the main character with blonde hair and wearing a blue dress, along
with the glass shoe in clear view. She is positioned towards the right of the
poster, looking at this the audience can guess that she is indeed Cinderella, with
the glass shoe and blue dress as very common connotations for the original film
and story, this definitely anchors the audience. With the poster for Cinderella,
there is an element of post-modernism used, as this film is targeted at a young
audience. We see this, because the extremely popular and well-known Disney
film ‘Frozen’ features some of the same elements as this poster, Disney decided
to use some of the same imagery from Frozen in this poster. An example of this
would be, one of the main characters in Frozen has blonde hair and wears a blue
dress and so does Cinderella in this poster. By using this post-modern technique
of such specific imagery, means the target audience will be anchored to the
marketing method they see.

3. Emma Upton Hollywood Blockbuster
Chappie (2015)
In the near future, a mechanized police
force patrols the streets and deals with
lawbreakers -- but now, the people are
fighting back. When one police droid is
stolen and given new programming, he
acquires the ability to feel and think for
himself. While the robot, dubbed "Chappie
(Sharlto Copley)," puzzles out human
behavior, the authorities begin to see him
as a danger to mankind and order; they
will stop at nothing to ensure that Chappie
is the last of his kind.
The film Chappie is directed by Neill
Blomkamp, a very well known action, sci-
fi director, produced and distributed by
Columbia Pictures who are owned by
Sony. The film stars Hugh Jackman,
Sharlto Copley and Dev Patel. It also
features and stars the members of a very
well known alternative rave/rap/hip hop
group, Die Antwoord. The budget of
Chappie is estimated at $49,000,000, however the box office gross has not been
told yet as the film was only released recently on the 6th of March 2015.
Chappie’s target audience would mainly be 15-30 year olds as the age restriction
for this film is 15. This film definitely appeals to myself, a 17 year old, because
the director Niell Blomkamp has directed some of my personal favourite films
like District 9 and Elysium. Marketing campaigns are used in many different
ways in the media world, however for the film Chappie, we can see
advertisements anywhere from trailers on TV and Billboards around cities,
however the most used for this film would be online and on social media sites.
Below are links to different media marketing methods used when advertising a
film online.
https://www.youtube.com/watch?v=lyy7y0QOK-0
http://www.telegraph.co.uk/film/chappie/review/
https://www.facebook.com/IAmChappie?fref=ts
The target audience for films are usually specifically targeted when marketing a
film, for example the producer of Chappie, knowing the target audience is 15+
they have used social media and other various web based marketing because
people aged 15-20 are known for always being on their phones, and always
being on social media, so a way to capture them is to post advertisements on the

4. Emma Upton Hollywood Blockbuster
most popular social networking sites (e.g.: Twitter, Facebook, YouTube.) Another
way they can target the specific audiences is by using relevant, well-known
actors to star in it. For example with Chappie, Hugh Jackman stars as the
antagonist and is very well known for his role as Wolverine which was popular
among people aged 15+ so fans of Hugh Jackman will go to watch the film simply
because he is in it.
If you look at the film poster used to advertise the film Chappie, we can see that
only the main character Chappie, the robot features on it. This image is used to
anchor the audience; it straightaway shows this film as sci-fi, so sci-fi fans will be
interested immediately. Also, the text on the poster featured is ‘District 9’, this
was a wildly popular film by the same director as Chappie, so fans of the film
District 9 will want to watch this because of the same director used. These two
elements to marketing the film will definitely anchor and attract the target
audience; because District 9 was so popular people will want to see a film of a
similar style and structure. Just like the film Cinderella, the producers of this film
will have used a lot of research methods before creating the film to find out
information such as the likes and dislikes of the target audience so they know
what to and what not to include in the film. They could have used, online forums,
reviews and focus groups to research this.