1. What would you do to improve the college’s search engine optimisation and digital marketing? Marc Burns

2. Agenda 1. General SEO & Marketing Overview 2. Competitor Analysis 3. Newcastle College Improvements

3. General SEO PAGES PAGE SIZE META TAGS URL PAGE TITLE BODY TEXT

4. General SEO SITE SITE SIZE AND AGE SITE SPEED RATE OF CHANGE PAGE RANK INTERNAL LINKINGAND LINK DEPTH LANDING PAGES

5. E-Marketing OFFSITE SOCIAL NETWORKING EMAIL MARKETING PAY PER CLICK INCOMING LINKS BLOGGING

6. E-Marketing OFFLINE PAPER ADVERTISING TEXT MESSAGING LITERATURE BRANDING

7. Competitor Analysis Indentify Competitors Investigate Competitors Compete What does Newcastle College have to do to compete? How do their sites out perform Newcastle College? Who are the college’s main competitors?

8. Competitor Analysis – An Example Based on a Google search for “graphic design courses”

9. Newcastle College Improvements Analyze Current Situation Indentify Objectives Strategies to reach objectives Which aspects ofSEO and e-marketing from section one need to be implemented or improved on? Strengths and weakness of current website and website marketing. Especially in respect to out-performing competitors. Which areas do we wish to improve on? – Specific courses, specific customers, or general site performance?

10. Newcastle College Improvements- Initial Investigations

11. Newcastle College Improvements- Initial Investigations