SlideShare a Scribd company logo
About Us
At Zooty, we use our expertise of
Digital Marketing, Technology &
Creative skills to help you leverage
your offline goodwill & make it an
online brand. With an experienced
team of digital marketers & our love
for SMEs especially the hyper-local
businesses, we aim to make
marketing strategic & measurable.
Google
Adwords
Social Media
& Creatives
CRM
Solutions
GMB &
SEO
Our Services
Google Channel Partner
Expertise in working with SMEs
Automated Campaign Management &
Tracking for quick ad optimizations
Real Time Lead flow & Funnel Management
via Zooty CRM
Why Zooty
Projects Undertaken
To assist Prompt Strikers in leveraging various digital platforms and activities to build a leading brand in the real
estate space by using a four step programme.
How Zooty comes in…
Remarket to potential audience by re-targeting their conversions via display ads and emails. We aim to
engage effectively with two key segments: visitors to our website and our business database. Create
customized & periodic emailers that align with different stages of the sales funnel, ensuring that our
communication is relevant, engaging, and timely.
Engaging Existing Partners & Influencers has been a game-changer for clients. their shoutouts, testimonials
speaks volumes about the value the brand brings to the table. Additionally, distributing blogs across various
platforms allows you to connect with a broader audience and increase visibility within our active community
Performance Marketing leverages data-driven insights using paid ads that target your audience via Facebook
and Google ads for enquiries via leads & calls. It focuses on measuring and analyzing the actual performance and
outcomes of marketing efforts, allowing for data-driven decision-making and maximizing return on investment
(ROI)
Website Development is the primary task that needs to be covered for the brand to launch the digitization
project. We would build modular website on WordPress, etc. with mobile & desktop optimized version with SEO
setup.
Search Engine
Optimization
Search engine optimization and positioning is a challenge at its
best. It's not an easy matter to add a few tags that include
your keywords. It is an art and a science, since it applies
innovative methods to an
in-depth study of search engines and directories.
Zooty is committed to addressing the SEO needs of your
website and are proposing a campaign strategy.
Our goal would be to fully and professionally satisfy
your SEO outsourcing needs.
A comprehensive scope of work detailing the relevant ideas
andfees for your consideration is included in this proposal.
The scope of work will include site optimization and related
web promotion and growth tasks, SEO friendly content
writing and submission and monitoring through major sites
and support Search Engines and Directories.
Stage I
Evaluation &
Planning
➔ Current Position
➔ Keyword Research
➔ Content Writing
Recommendations
➔ Selection of Webpagesfor
Optimization
Process Deliverables
Currentsite stats recording (Link Popularity,PR etc) Report
Search Engine FriendlyAnalysis Report
KeywordResearch(Draft) Report
Keyword Selection(Based on your Feedback) Report
Keyword Finalization(Based on your selection) Report
Pre-OptimizationSearch Engine Rank recording Report
ContentWritingRecommendations Report
Selectionof Webpagesfor optimization Report
Keywordresearchwill becarried out onthebasisofdatagathered fromGoogleadwords
and the Competitor Analysis
Stage II
On-Page Optimization
➔ What?
➔ Why?
On-Page SEO is the process of Optimizing the
web pages in order to increase the ranking &
create more significant traffic in search
engine. On-Page refers to both the content &
the HTML source code of page that can be
optimized, as opposed to the Off-Page SEO
that refers to the links & other external
signals
On-Page SEO allows search engines to
evaluate the website & the content linked to
it so that they can determine whether a
searcher’s query is important to your site.
On Page SEO
Title SEO
Meta TagsSEO
Header TagsSEO
Anchor Text SEO
Image TagSEO
HTML CodeOptimization
Keyword Density,Proximity & Prominence
DomainnameSEO
Stage III
Off Page
Optimization
➔ Sitemap Submission
➔ Link Building
➔ Directory Submission
➔ Social Bookmarking
Process Deliverables
XML SitemapSubmission Report
Manual WebDirectorySubmission Report
SocialBookmarking Report
Article Submission(Based on Articleprovided) Report
Blog post submission(Based on blogprovided) Report
Blog RSS FeedSubmission Report
Forumprofilelinks Report
LinkBuilding Report
CompetitorBacklink analysiswill becarried outbasiswhichlink building
processwill bedone.
Current Online Stats for myriamkparis.com
Top products of your competitor which are searched online
Let’s Discuss

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Comprehensive SEO Strategy & Implementation

  • 1.
  • 2. About Us At Zooty, we use our expertise of Digital Marketing, Technology & Creative skills to help you leverage your offline goodwill & make it an online brand. With an experienced team of digital marketers & our love for SMEs especially the hyper-local businesses, we aim to make marketing strategic & measurable. Google Adwords Social Media & Creatives CRM Solutions GMB & SEO Our Services Google Channel Partner Expertise in working with SMEs Automated Campaign Management & Tracking for quick ad optimizations Real Time Lead flow & Funnel Management via Zooty CRM Why Zooty
  • 4. To assist Prompt Strikers in leveraging various digital platforms and activities to build a leading brand in the real estate space by using a four step programme. How Zooty comes in… Remarket to potential audience by re-targeting their conversions via display ads and emails. We aim to engage effectively with two key segments: visitors to our website and our business database. Create customized & periodic emailers that align with different stages of the sales funnel, ensuring that our communication is relevant, engaging, and timely. Engaging Existing Partners & Influencers has been a game-changer for clients. their shoutouts, testimonials speaks volumes about the value the brand brings to the table. Additionally, distributing blogs across various platforms allows you to connect with a broader audience and increase visibility within our active community Performance Marketing leverages data-driven insights using paid ads that target your audience via Facebook and Google ads for enquiries via leads & calls. It focuses on measuring and analyzing the actual performance and outcomes of marketing efforts, allowing for data-driven decision-making and maximizing return on investment (ROI) Website Development is the primary task that needs to be covered for the brand to launch the digitization project. We would build modular website on WordPress, etc. with mobile & desktop optimized version with SEO setup.
  • 6. Search engine optimization and positioning is a challenge at its best. It's not an easy matter to add a few tags that include your keywords. It is an art and a science, since it applies innovative methods to an in-depth study of search engines and directories. Zooty is committed to addressing the SEO needs of your website and are proposing a campaign strategy. Our goal would be to fully and professionally satisfy your SEO outsourcing needs. A comprehensive scope of work detailing the relevant ideas andfees for your consideration is included in this proposal. The scope of work will include site optimization and related web promotion and growth tasks, SEO friendly content writing and submission and monitoring through major sites and support Search Engines and Directories.
  • 7. Stage I Evaluation & Planning ➔ Current Position ➔ Keyword Research ➔ Content Writing Recommendations ➔ Selection of Webpagesfor Optimization Process Deliverables Currentsite stats recording (Link Popularity,PR etc) Report Search Engine FriendlyAnalysis Report KeywordResearch(Draft) Report Keyword Selection(Based on your Feedback) Report Keyword Finalization(Based on your selection) Report Pre-OptimizationSearch Engine Rank recording Report ContentWritingRecommendations Report Selectionof Webpagesfor optimization Report Keywordresearchwill becarried out onthebasisofdatagathered fromGoogleadwords and the Competitor Analysis
  • 8. Stage II On-Page Optimization ➔ What? ➔ Why? On-Page SEO is the process of Optimizing the web pages in order to increase the ranking & create more significant traffic in search engine. On-Page refers to both the content & the HTML source code of page that can be optimized, as opposed to the Off-Page SEO that refers to the links & other external signals On-Page SEO allows search engines to evaluate the website & the content linked to it so that they can determine whether a searcher’s query is important to your site. On Page SEO Title SEO Meta TagsSEO Header TagsSEO Anchor Text SEO Image TagSEO HTML CodeOptimization Keyword Density,Proximity & Prominence DomainnameSEO
  • 9. Stage III Off Page Optimization ➔ Sitemap Submission ➔ Link Building ➔ Directory Submission ➔ Social Bookmarking Process Deliverables XML SitemapSubmission Report Manual WebDirectorySubmission Report SocialBookmarking Report Article Submission(Based on Articleprovided) Report Blog post submission(Based on blogprovided) Report Blog RSS FeedSubmission Report Forumprofilelinks Report LinkBuilding Report CompetitorBacklink analysiswill becarried outbasiswhichlink building processwill bedone.
  • 10. Current Online Stats for myriamkparis.com
  • 11. Top products of your competitor which are searched online