Advance SEO Training - Professional SEO Techniques


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Advance SEO Training Manual for Professional SEO Experts. Professional SEO Techniques for SEO Experts.

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Advance SEO Training - Professional SEO Techniques

  1. 1. Presented By: Gaurang Trivedi & Alpesh Patel Advance SEO & Online Marketing Tactics
  2. 2. <ul><li>Proven SEO Methodology </li></ul><ul><li>A Broad View of The SEO Process </li></ul><ul><li>A Glance at Our On Page SEO Process </li></ul><ul><li>A Glance at Our Off Page SEO Process / Link Building </li></ul><ul><li>CTA Marketing and Conversion Optimization </li></ul><ul><li>Process of Search Engine Marketing </li></ul><ul><li>Process of Social Media Optimization / Social Media Marketing </li></ul><ul><li>Website Branding </li></ul><ul><li>Online Search Engine Reputation Management (ORM) </li></ul><ul><li>Innovation Through Analytics </li></ul><ul><li>How Important is Google Webmaster Tool </li></ul><ul><li>Conclusion </li></ul>INDEX
  3. 3. <ul><li>Initial Consultation: </li></ul><ul><li>The initial consultation is important, especially if someone is not familiar with SEO or SEM. Without an in-depth understanding of clients business, goals and objectives, our hands are tied. We will study clients business, competition and current status in an effort to develop the most effective internet marketing strategy for client company. </li></ul><ul><li>Market Research: </li></ul><ul><li>We research and identify targeted markets - segmenting customers based on their internal and external needs and values. </li></ul><ul><li>Competitive Research: </li></ul><ul><li>We research competitors on the basis of natural SEO and SEM strategies and identify the optimal marketing strategy in their require industry. </li></ul><ul><li>Internet Marketing Plan: </li></ul><ul><li>We design a comprehensive project plan designed to meet client marketing objectives, perform keyword research and work with client to prioritize targeted keyword list. </li></ul><ul><li>Implementation: </li></ul><ul><li>We work closely with client on each and every step of the project plan. Nothing is implemented unless approved by client first. We measure results every month, make the necessary improvements and work to meet clients needs and goals. </li></ul>GT SEO PROFESSIONAL INDIA Proven SEO Methodology
  4. 4. <ul><li>Step 1: On-Page Optimization </li></ul><ul><li>Step 2: Off-Page Optimization / Link Building </li></ul><ul><li>Step 3: Tracking </li></ul><ul><li>Step 4: Analyze. Implement. Track. Repeat </li></ul>GT SEO PROFESSIONAL INDIA A Broad View of The SEO Process
  5. 5. <ul><li>Educating you about the SEO process </li></ul><ul><li>Learning about your business </li></ul><ul><li>Tracking implementation and analysis </li></ul><ul><li>Website restructuring recommendations and implementation </li></ul><ul><li>Keyword research and keyword mapping </li></ul><ul><li>Page creation and on-page SEO implementation </li></ul><ul><li>Deep linking </li></ul><ul><li>Broken link analysis </li></ul><ul><li>XML Sitemap Implementation </li></ul><ul><li>RSS feed submissions </li></ul>On-page optimization is the process of creating a search engine friendly, cleanly coded, themed webpage by implementing specific natural keyword proximity or prominence and integrating all of the up to date SEO elements into website. GT SEO PROFESSIONAL INDIA A Glance at On-Page SEO Process
  6. 6. On page Factors to Consider: <ul><li>Page size </li></ul><ul><li>Title Tags </li></ul><ul><li>Description Tags </li></ul><ul><li>Alt Tags / Anchor Text </li></ul><ul><li>Keyword Proximity </li></ul><ul><li>Unique Non-Spammy Content </li></ul><ul><li>Outbound Links </li></ul><ul><li>Internal Link Structure </li></ul><ul><li>Navigation Coding </li></ul><ul><li>HTML or CSS Validation </li></ul><ul><li>CSS and Javascript </li></ul>GT SEO PROFESSIONAL INDIA A Glance at On-Page SEO Process
  7. 7. Link building is the art and science of strategically acquiring quality links from websites with Page Rank, relevancy and unique content. This is a tedious, powerful, critical process. In order to achieve great search engine placement, we need to execute a well-rounded ongoing link building campaign. Basic Steps in Off-Page / Link Building: <ul><li>Competitor Link Audits </li></ul><ul><li>Research of potential link partners </li></ul><ul><li>Negotiations and acquisitions of link partners </li></ul><ul><li>Monitoring of all links </li></ul><ul><li>Reporting of all links </li></ul>GT SEO PROFESSIONAL INDIA A Glance at Off-Page SEO Process / Link Building
  8. 8. Link Building Strategies Include: <ul><li>Anchor Text Optimization </li></ul><ul><li>.GOV .EDU .ORG Link Campaign </li></ul><ul><li>Competitor Link Audits & Analysis </li></ul><ul><li>Social Book marketing </li></ul><ul><li>Press Release Optimization </li></ul><ul><li>Article Optimization </li></ul><ul><li>Blog Promotion </li></ul><ul><li>Classified Ads </li></ul><ul><li>Link Tracking and Monitoring </li></ul><ul><li>Anchor Text and Link Saturation Reports </li></ul>GT SEO PROFESSIONAL INDIA A Glance at Off-Page SEO Process / Link Building
  9. 9. We repeat the techniques mentioned above until we are in the top 10, if not #1, on Google and are 100% satisfied with SEs placement for 3 specific keywords. Once satisfactory placement has been achieved, we move to the next set of (3) keywords. We focus on 3 keywords at a time but you may go after an unlimited # of keyword phrases over the life of your campaign. Without executing a strong link building plan, you will fail to achieve and sustain top 10 placements on the major search engines. GT SEO PROFESSIONAL INDIA A Glance at Off-Page SEO Process / Link Building
  10. 10. Are you driving traffic to your website? Are the visitors converting to a &quot;lead&quot;? Beyond traffic, converting visitors to customers is the only thing that matters. Our job is to make sure we are taking as many visitors as possible and send us quality lead. What good is traffic if the visitors never convert into customers? <ul><li>To improve conversions you must improve call to action </li></ul><ul><li>To improve call to action, you must understand your customer </li></ul><ul><li>To understand your customer, you must analyze visitor behavior </li></ul>GT SEO PROFESSIONAL INDIA CTA Marketing and Conversion Optimization
  11. 11. Creating a Conversion Friendly Website: With the help of Google analytics, we are able to figure out what visitors are doing and how to change content, site structure and designs to force visitors in the lead path. We test variations of design, pages and placement to make sure each page is performing to its greatest potential. Split testing is a well known technique used to figure out what happens when someone lands on your page and how to optimize the page for conversions. GT SEO PROFESSIONAL INDIA CTA Marketing and Conversion Optimization
  12. 12. Search engine marketing or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion. Usage of the term &quot;search engine marketing&quot; has been unpredictable. Search Engine Marketing – SEM includes: <ul><li>Search engine marketing through submitting your website to leading search engines Research of potential link partners </li></ul><ul><li>Search Engine Marketing Through Submitting Your Website in Directories Monitoring of all links </li></ul><ul><li>Search Engine Marketing Through Posting Trade Leads </li></ul><ul><li>Search Engine Marketing through Pay Per Click ( PPC ) Management </li></ul><ul><li>Search Engine Marketing by In depth Keyword Research </li></ul><ul><li>Search Engine Marketing by One Way Link Building </li></ul>We recommend clients to apply some fund for PPC till site starts appearing in search results in a natural way. GT SEO PROFESSIONAL INDIA Process of Search Engine Marketing
  13. 13. Social media optimization (SMO) is the process of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization; the other method is search engine optimization - SEO. There are two categories of SMO methods: (a) Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities like images and videos. (b) Promotional activities in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles GT SEO PROFESSIONAL INDIA Process of Social Media Optimization / Social Media Marketing
  14. 14. Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogosphere and special blog search engines. Original five rules for conducting social media optimization are: <ul><li>Increase your link ability </li></ul><ul><li>Make tagging and bookmarking easy </li></ul><ul><li>Reward inbound links </li></ul><ul><li>Help your content travel </li></ul><ul><li>Encourage the mash up </li></ul><ul><li>Get communities connected </li></ul>GT SEO PROFESSIONAL INDIA Process of Social Media Optimization / Social Media Marketing
  15. 15. Useful Website Branding using innovative web marketing and advertising techniques to reach out the most targeted audience effectively. All campaigns are unique and custom designed as per the client’s requirements, market segment, budget etc. for maximum ROI (Return on Investment). How Online Website Branding Works: <ul><li>Visual Impact - Web Design and Development, aligned to client’s corporate theme, colors, logo, print media etc. </li></ul><ul><li>Internet Advertising - Reach out to targeted audience via Google PPC, Banner Advertising, Text Link Ads and targeted ads in industry sites. </li></ul><ul><li>Internet Marketing - To make more popular brand via top search engine rankings for targeted keywords using SEO, Affiliate Marketing, Community Marketing, Press Releases, Article Submissions, Blog Marketing, Social Media Optimization and Email Marketing. </li></ul><ul><li>Reputation Management - Brand = Reputation. Search Engine Reputation Management Services. </li></ul>GT SEO PROFESSIONAL INDIA Website Branding
  16. 16. The goal is to have people speak about your brand in a positive sense by achieving, maintaining and improving a positive online opinion about it. Online Reputation Management is the strategy of an entity to manage the online buzz and sentiment about itself by engaging people positively. Online Reputation Management is growing importance by the day. With information spreading lightening fast on internet, monitoring search results for your brand, trademark or product becomes extremely important. GT SEO PROFESSIONAL INDIA Online Search Engine Reputation Management (ORM)
  17. 17. Specifically, the online media that is monitored in ORM is: <ul><li>Traditional or mainstream websites </li></ul><ul><li>Social networks </li></ul><ul><li>Consumer Review sites </li></ul><ul><li>Sites which allow reviews of individuals </li></ul><ul><li>Collaborative Based Sites Such As Wikis </li></ul><ul><li>Article Submission Directories </li></ul><ul><li>Social news/bookmarking sites </li></ul><ul><li>Collaborative Research sites such as Yahoo Answers, Rediff Q&A </li></ul><ul><li>Independent discussion forums </li></ul><ul><li>User-generated content (UGC) </li></ul><ul><li>Blogs </li></ul><ul><li>Blogging communities </li></ul>GT SEO PROFESSIONAL INDIA Online Search Engine Reputation Management (ORM)
  18. 18. Without looking at the results of search engine marketing campaigns, the rankings for any keyword phrases we've targeted, where traffic comes from, what keywords are driving traffic and conversion rates, client’s business will remain idle. It is important to review all core data or metrics on a monthly basis and make changes to improve all active marketing campaigns. GT SEO PROFESSIONAL INDIA Innovation Through Analytics Who – What – Why – When – Where
  19. 19. We are experts in using Google Analytical tools, which includes: <ul><li>Number of unique visitors each month </li></ul><ul><li>Industry Benchmarking </li></ul><ul><li>Tracking visitors – Country, State and City </li></ul><ul><li>Website Page Views </li></ul><ul><li>Browser Capabilities </li></ul><ul><li>Referral Traffics </li></ul><ul><li>What search engine is driving the most traffic </li></ul><ul><li>What keywords are driving the most traffic </li></ul><ul><li>Ranking Reports </li></ul><ul><li>Campaign data </li></ul><ul><li>Conversion leads/sales data </li></ul>GT SEO PROFESSIONAL INDIA Innovation Through Analytics
  20. 20. <ul><li>Do you know what is happening at your Website? </li></ul><ul><li>Do you know your website statistics? </li></ul><ul><li>Are there any areas which the Google bot’s cannot go through? </li></ul><ul><li>Do Google look your site the way you want them? </li></ul>Google Webmaster Tools aims to gives information about Overview, Diagnostics, Statistics, Links, Sitemaps and Tools. GT SEO PROFESSIONAL INDIA How Important is Google Webmaster Tool
  21. 21. The first step to increasing your site’s visibility on Google is learning how our robots crawl and index website. <ul><li>Crawl info: You can make sure that Google have access your site, and see when Googlebot last visited. </li></ul><ul><li>Robots.txt file validation: You can input your robots.txt and it will give you reply if it is ok or not. </li></ul><ul><li>Website content: View top content from your site and see the words that other sites use to link to your site. </li></ul>GT SEO PROFESSIONAL INDIA How Important is Google Webmaster Tool
  22. 22. A second step is learning what drives traffic to your site. <ul><li>Top queries: Find the top queries that drive traffic to your site and where your site is included in the top search results. This will let you learn how users are finding your site. It also shows impressions and CTR (Click Through Ratio) of your top queries. </li></ul><ul><li>Indexing information: See how your site is indexed and which of your pages are included in the index. </li></ul><ul><li>Site Performance: This page shows you performance statistics of your site. You can use this information to improve the speed of your site and create a faster experience for your users. </li></ul>GT SEO PROFESSIONAL INDIA How Important is Google Webmaster Tool Seeing How Your Website Performs
  23. 23. <ul><li>Industry Analysis and Plan Execution </li></ul><ul><li>Integrate up to date all SEO Elements into Websites </li></ul><ul><li>Acquire Quality Back links </li></ul><ul><li>Analyze Visitors Behavior </li></ul><ul><li>Increasing sites visibility through SEM </li></ul><ul><li>Incorporating third-party community functionalities in SMO/SMM </li></ul><ul><li>Online Content Sharing </li></ul><ul><li>Branding a websites or adverting for getting targeted audience </li></ul><ul><li>Online Website Reputation Management </li></ul><ul><li>Tracking and Data Analysis </li></ul><ul><li>Report Customization </li></ul>GT SEO PROFESSIONAL INDIA Conclusion
  24. 24. GT SEO PROFESSIONAL INDIA If you have any question, please feel free to contact me. E-mail: [email_address] Skype: gaurang_tri Visit me: Thank You!!