A summary of my digital marketing vision and how it is reflected in my marketing activities. From website management and design to digital optimisation including PPC, SEO, and social media.

1. Stefania Borchia
PORTFOLIO
PROJECTS
WEBSITES
DESIGNS
Presented by
Stefania Borchia

2. Stefania's
Portfolio
TOPICS
About Stefania's Expertise
Marketing Vision
Types of Expertise
Designed Websites
SEO optimisation
PPC management
GMB & local ranking
Landing page crafting
Email Marketing
Blogging
Publications

3. AboutStefania
Expertise
Marketing Strategy
Website design & management
SEO & organic optimisation
PPC & account management
Social media marketing
Email marketing
Blogging
Analytics

4. MarketingVision
A well-designed marketing strategy aligns the
businesses objectives to its targeted audience.
MARKETING IS THE BRIDGE
BETWEEN A BUSINESS AND
ITS AUDIENCE.
Stefania Borchia

5. TYPES OF EXPERTISE
Website
Website design &
management.
SEO
Technical SEO &
organic optimisation.
PPC
PPC account and
campaign management.
Writing
Blogging & content
marketing including design.

6. DUMI SENDA
Oxford educated global
career coach.
DP Financial
Solutions
Cambridge -based
independent financial
advisor..

7. Is the page following the
latest trends & guidelines?
The page needs to be optimised
according to the latest search engine
algorithm updates.
Is your page answering the
user's question?
The user experience is key in assuring
a higher ranking in SERP.
Is your page fulfilling the
E-A-T requirements?
A page is expected to show
expertise, authority and trust.
SEO&ORGANIC
TRAFFICOPTIMISATION

8. PPC Vision
Don't just describe the
product features but the
issues it solves.
Don't just bid for
product-related
keywords but for the
queries your audience
will search for.
Be present where your
audience is.

9. Google My Business
60%
of businesses have a
GMB presence
Stand out from the crowd by
optimising your local footprint!

10. A landing page
Needs to complete the message that the audience
connected to on SERP or social media.

11. Email Marketing
Keep your audience engaged
with a monthly newsletter.
Share with them upcoming
events, latest product launches,
new content and everything that
they can consider of value.
All your content marketing effort
should be directed towards
increasing the user experience
and grow the connection
between the brand and its
audience.

12. Blog
Or my vision of what
marketing should be.
Marketing
Tips

13. WebsiteAnalysis&
MarketingProjects-Ideas
Website analysis
Boots, WebMD, OKRA
Marketing projects
Liz Earle, OKRA, OLA cars, PointA Hotels
Marketing ideas
Workplace, Abcam, GRANTA Design

14. Publications
Here are 3 article pitches
that have been selected
for publications.

15. DISCOVER
MORE
PROJECTS
On my website you can read more blog
posts, find out about my current clients,
and my website and marketing
analysis.

16. Marketing
Approach
Business
From vision
and mission to
product
porfolio.
How does the
business
portray itself to
the world?
Marketing
The bridge
between the
business and its
audience.
A marketing
approach should
identify the
issues a
business solve
and how to
translate the
product features
into a value
proposition.

17. Marketing
Pre-Strategy
Assessment
Which are the
business objectives?
Identify the business goals
and objectives.
Which are the
products?
Assess the product
porfolio and how it has
been perceived so far.
Who is the customer
persona?
Who would benefit from
the business portfolio

18. 9 out of 10
Marketing strategies focus on the
product features rather than the
benefits it offers to the customer.
8 out of 10
Marketing plans fail to connect the
business objectives into a strategy.

19. Business
Identify business
objectives and
turn them into a
marketing
strategy.
Strategy
Identify best
channels & tactics
to engage with the
business' ideal
customer persona.
Tactics
Keep into
consideration the
product porfolio
and the customer's
needs & feedback.
Analysis
Track results
through tracking
systems such as
GA and social
media dashboards,
My Marketing
Process
How I can help you

20. TheAvailable
Services
Website
From design to
management.
SEO & PPC &
Social
Organic, paid, and social
optimisation.
Email & Content
From newsletter to blog
and marketing content.

21. SOCIALSITES
Facebook
A Spotify Project on how
to turn Spotify into an
artist's dream platform.
Twitter
Where I share my vision
on digital marketing.
LinkedIn
My entire education and
work experience in one
page.

22. Contact Me
Website
www.stefaniaborchia.com
Phone
+44(0) 77 99 38 16 59
Email
info@stefaniaborchia.com