Vogue powerpoint

1. By Niamh Hills & Meg Hughes

2. Vogue is a fashion and lifestyle magazine. It
has been described by many as being the
world’s most influential fashion publication.
Vogue is produced in 18 countries and with
a history of over 120 years. Vogue has
earned its place in fashion history.

3. DEMOGRAPHIC
Vogue is generally targeted towards anyone with an
interest in fashion.
87% of the magazine readers are women with an
average age of 33. The total readership for the
magazine is 1,398,000. 63% of the readers are in the
ABC1 category and 31% are in AB.
On vogue.co.uk the total page impressions are
39,277,184. 95% of these are female. The average age
for vogue.co.uk readers is 28. 73% are ABC1.
Group A are generally lawyers ,doctors, scientists and
well-paid professionals.
Group B being Teachers, Middle management and
well-paid professionals. And C1 are generally junior
management, bank clerks, nurses and ‘white collar’
processions.
Information from http://digital-
assets.condenast.co.uk.s3.amazonaws.com/static/condenast/Vogue%20media%20p
ack%20-%20JAN%202014.pdf

4. PSYCHOGRAPHIC
This magazine is aimed towards anyone in the
psychographic category ’Aspirer’. Aspirers are
interested in image, appearance, charisma,
and fashion.
A typical aspirer is interested in Vogue, America’s
Next Top Model, Made in Chelsea, Girl bands,
Fashion and Makeup.
People who read this magazine are business
minded and also outgoing. They are fun and
They enjoy shopping and going out to eat at nice
places. They are materialistic and youthful people.

5. MASS OR NICHE?
A mass audience are the generalized population that tend to sway
towards main stream products such as popular games, tv
programmes, magazines and other media products. The media will
target these large audiences in a way that caters to every individual
in some way.
A niche audience is a small group of people that want specific
from their media that differ from the mainstream media.
Vogue is Mass because it appeals to a lot of people and has lots of
variety in the fashion industry.