Research on genre, industry and audience for magazines.

1. Research task 1
Genre, Industry, Audience
Present a thorough research, including all the relevant information
you can find (magazine's mission statement, audience profile, real life
section's contents, online presence, etc.) Include text and images in
your presentation (front covers images and home pages/magazine
pages screenshots of their websites)

2. Research

3. Hearst
Hearst is an American multinational mass
media and business information conglomerate.
It is also known as 'Hearst Communications,
Inc.'
Their goal is 'create premium, purposeful
content that helps our audiences and partners
strive, thrive and get more out of life.'
They circulate 4 million magazines a month and
have 28 million unique monthly visitors from
the UK.

4. Cosmopolitan
Cosmopolitan is a lifestyle magazine owned
by Hearst.
It contains many articles including some
discussing:
Sex, beauty, relationships, careers, self-
improvement, celebrities, shopping,
health, fashion and horoscopes.
Cosmopolitan is the most selling young
women's magazine in the world. It is
distributed in over 100 countries with 64
editions and published in 35 languages.

5. Mission
Statement
Mission Statement: Always encouraging young women
to think differently about themselves. To embrace
their quirks and flaws. To celebrate
their individualism. To unapologetically live life
on their terms.
It’s this intimate relationship – and ongoing
conversation – Cosmo has with its audience
that results in a deep connection that’s
(still) unrivaled.
Always on, never off, hustling hard every day to pack
every platform with fresh, funny, and fundamental
intel about what Millennials and Gen Z –
aka GenNow – truly care about.
Constantly engaging with them on screens, in mag,
across their feeds in a way
that’s fearlessly authentic, unapologetically honest,
and really damn interesting – just like she is.

6. Online
Presence Total Audience: 62 million
Print: 13M
Digital & Snapchat: 29M unique visitors
Social: 20M across platforms
Facebook: 12.3M followers
Instagram: 3.6M followers
Twitter: 1.6M followers
YouTube: 1.5M subscribers
Pinterest: 865K followers
TikTok: 473K followers

7. Audience Profile
Total Adults 13,135,000
Total Women 11,080,000
Age Audience (000) Composition (%)
18 – 24 2,349 17.9
18 – 34 6,014 45.8
18 – 49 9,582 73.0
25 – 34 3,665 27.9
Millennials
(1977 – 1996)
6,525 49.7
HHI Audience (000) Composition (%)
$50,000+ 8,394 63.9
$75.000+ 6.117 46.6
Median $70,273
Education /
Employment
Audience (000) Composition (%)
Went to
University
8,109
Currently in
University
1,583
Total Employed 9,148 69.6
Marital Status Audience (000) Composition (%)
Not Married 7,672 58.4
Married 5,463 41.6
Other Audience (000) Composition (%)
Any Kids 6,219 47.3
Hispanic 3,373 25.7
Black / African
American
2,055 15.6
US County Size Audience (000) Composition (%)
A/B 9.967 75.9
C/D 3,169 24.1

8. Esquire
Esquire is a lifestyle magazine owned
by Hearst.
It contains many articles including
some discussing:
Style, culture, watches, food & drink,
life and design.
It is distributed in over 42 countries
with 32 editions and published in 12
languages.

9. Mission
Statement
Esquire is Man At His Best.
Through award winning journalism
and visually compelling
content, Esquire defines, reflects and
celebrates what it means to be a man
in contemporary American culture.

10. Online Presence
Monthly Site Visitors: 14,905,000
Median Age: 45
Median HHI: $102K
YouTube: 158K subs
Twitter: 428K followers
Snapchat: 2.7M subs
Facebook: 1.3M follows
TikTok: 77.4K followers
Pinterest: 64.5k followers

11. Audience Profile
Total Readership: 2594,000
Median Age: 45
Median HHI: $200K

12. Elle
Elle is a lifestyle magazine owned by Hearst.
It contains many articles including some discussing:
Fashion, beauty, culture.
Elle is distributed in over 60 countries with 46 editions.

13. Mission Statement
ELLE is Personal Style
As the world's largest fashion magazine and media
brand, ELLE inspires women to explore and celebrate
style in all aspects of their lives with content that is
inclusive and innovative.

14. Online Presence
ELLE has many social media accounts
for each country including the UK.
These will only include the ones from
the UK or ones without any country.
Instagram: 1.2M followers (UK)
Facebook: 5.7M followers
Twitter: 1.1M followers (UK)
YouTube: 81K subscribers (UK)
Pinterest: 65.1K followers (UK)
TikTok: 3367 followers (UK)

15. Circulation
Total Circulation: 1,029,761
Total Paid & Verified Subscriptions:
1,011,821
Paid Subscriptions: 985,622
Verified Subscriptions: 261,996
Single Copy Sales: 17,940
Rate Base: 1,000,000

16. Audience Profile
Physical - ELLE
Total Readership: 4,488,000
Median Age: 41
Median HHI: $194k
Digital – Elle.com
Monthly Site Visitors: 15,408,000
Median Age: 46
Median HHI: $100K