NME magazine targets 16-25 year olds with a focus on music festivals, album releases, and technology. The magazine and advertisements suggest readers have a disposable income and are willing to spend up to £100 on music festival passes. NME aims to give readers insider access to musicians through interviews and contests to meet performers to fulfill fans' desires to experience music beyond just listening. The target reader is portrayed as a middle-class, passionate music lover seeking to not just listen to but truly experience music through both the magazine and live events.