2. PEER FEEDBACK
• Peer feedback is particularly useful because my peers
know about the conventions of a music video.
• My peers were able to give feedback on the micro-
elements because they have specific knowledge about
media and media products.
3. CHANGES I MADE
I made 2 main changes following the feedback I received about my music
video.
I changed the font
used for the title of
song to the same
font as I used in my
digipak and advert
as this would create
more of a
connection between
the video and
ancillary products.
I changed the
colourisation to
make the
colours less
bright so they
fit better with
the genre.
4. FOCUS GROUP
• The focus group was useful because it was helpful to get
feedback from people who don’t have a media background
as they aren’t concerned with codes and conventions and
instead are judging based on existing media products.
• This would mean that their feedback would be based on how
they perceived the text, which is likely to be different to how
someone studying media would perceive it (Stuart Hall’s
Reception Theory).
• In addition, they may have more expertise about a particular
genre so would know what the fans of this genre would want
from their media products.
5. DIFFERENT READINGS
• While all the people I gained feedback from were given the same text (or similar) to
give feedback on, there was a range of different aspects that people gave feedback on.
• This is because the audience’s perception is a negotiation based on the meaning they
bring to it rather than the meaning the text itself holds.
• Due to the variety of technology and choices open to them, people are now an active
audience rather than a passive one, which accepts how they read the signs of a text.
• For this reason there are different ways that the audience can read a text, which means
any meaning comes from the audience’s construction of meaning rather than being
brought to them by the producer, although this can be similar if there is a dominant
reading.
6. METHOD
• I used a Facebook group chat to carry out my focus group. This is
because time and place are less important due to the increase of
technology (Marshall McLuhan) so I used technology to coordinate
the people I was getting feedback from. This allowed me to gain
feedback from a more varied group as they were not required to
meet in a certain location at a certain time, which could have been a
barrier to this.
• This allowed them to watch the music video in their own time,
allowing them to take it in and absorb it before considering their
feedback.
7. POSSIBLE BIAS?
• The focus group may have been biased to an extent because they are people I know
rather than the general public so them knowing me could have affected the feedback
they gave me.
• The use of technology to conduct my focus group may have lessened this as they were
not giving feedback to my face, which may have helped their feedback to be more
objective.
