2. Firstly to be able to answer this question i
must collect audience feedback first.
 To gain useful information i would have
undertake methods that result in
qualitative data...


3. In class each person music video was
shown and everyone write comments on
each of the following topics:
 Lip sync
 Editing pace
 Cinematograhpy
 Music & Visuals

4. ‘shot types can be repetitive but
it matches the song as it is too’
‘ Lip sync was
slightly of in
parts’
‘needs more lip
sync’
‘More variety of shots
needed really’
‘ Like the use
of reverse
effect’

5. From this feedback I realised that we had a limited
amount of shot types which was already aware when
editing and also that we lacked in lip sync. These are two
major conventions that are needed to perfect and I didn’t
quite achieve this.
 My risk of taking the pre introduction and presenting is an
animation as it was entropic and something that is not
usually found however the target audience really enjoyed
it and thought it was very imaginative .
 Overall from this I learnt from this feedback that doing
something that has the typical conventions of the genre
but introducing something new and fresh is successful .
However I needed to work on my cinematography and
have a range of shots.
 Personally I think I got caught up in the narrative of the
story too much rather than focusing on the appearance
of the music video so it recognisable to the audience
exactly what type of media text it is .


6. I wanted to get more feedback on what
they felt worked well and what didn’t..
Also how did the text appeal to them.
 I thought the best way to do this was to
a focus group ...the results are shown
below.


7. This was one of the first theories to try and
explain the reactions the audience may
have to media.
 This theory believed that the audience
were purely passive and the media have
full control having a direct effect.


8. This theory was discovered in the early
years of the 1940’s When media was
mainly used in the form of propaganda.
 Government used this to influence their
citizens through posters, advertisements
and campaigns .


9. 
This doesn’t apply to my music video it’s
more of a choice to interact and view
my music video its a choice of the
audience ; the media text doesn’t have
control in this case.

10. This theory is based on the idea of
how people have a influence on others.
 The information we receive from the mass
media moves in two stages.
1. The opinion leaders: these are the people
that consume the information from the
mass media.
2. The opinion receivers/seeker gain the
interpret information from the opinion
leaders.


11. 
There are two types of opinion leaders:
Monomorphic- one influence on one topic
2. Polymorphic- the leader is influential on a
variety of topics.
1.
And this has an effect on the perception from
the audience on the intention of the
message received from the media.

12. 
I found that this applied only when I was
conducting the focus group as someone
would say something that would
influence others in the group and would
then see from another audience
perception.

13. This theory refers to how individuals
respond to media texts.
 but also how the audience’s
age, gender, social class and ethnicity
effects how the texts is perceived.


14. Media texts have
encoded message
hidden within which
the audience
decodes.

It’s an unspoken
communication
between the producers
and the target viewers;
there a sense of a
expectation . This is
known as preferred
reading.
There are various
interpretation of
the codes.
The producer encodes
recognisable messages
to the target audience.

15. I would agree with to an extent; as I took
into consideration my target audience
when creating my Music video. I
wanted something that would appeal to
the audience and something they can
relate too.
 Whether it’s reminisce with movies you
watched as a child
 Or just a guilty pleasure.


16. This theory believes that audience made
choices on the media texts they
consumed.
 It’s broken into 4 category's where the
audience has a choice :
 Surveillance
 Personal identity
 Entertainment
 Social interaction


17. 
Diversion/Entertainment: Audiences can use media
texts as a form of escapism as well as relaxation.

Social Interaction: Media texts can help people
identify with others and gain a sense of belonging
and provide a basis for conversation and social
interaction.

Personal Identity: a reinforcement for their personal
values and models of behaviour.

Surveillance/Information: Audiences can use media
texts to educate themselves about relevant
events/conditions (e.g. the weather) or look to it for
advice about practical matters or assist in decision
making

18. This Theory Explains the uses of media
texts and how the intention of the
audience seeking it.
 However it doesn’t really consider the
power of media and is more Audience
dominated.


19. Diversion/Entertainment: this would be the main
reason why the audience would engage with my
music video for enjoyment and escapism.
Social Interaction: It would somewhat fall into the
category as viewers can identify with the iconic films
and also may gain interest of audience of the
featured movies.
Personal Identity: a reinforcement for their personal
values and models of behaviour. This could apply to
audiences that have interests in the period fashion or
audience are influenced by musicals.