This document outlines a comprehensive classroom technology plan for a teacher. It discusses implementing various technologies to differentiate instruction, facilitate learning, enhance communication, and improve instruction. It proposes using tools like interactive whiteboards, laptop carts, and software programs. It also includes a communications plan for using technologies like class websites, email, text alerts and social media to communicate effectively with students and parents. The overall goal is to utilize technology strategically in the classroom to increase student performance, creativity and engagement with learning.
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdf
The Impact of Media Framing on Public Perception
1. The Power of Media Framing Essay
The way the media frame issues has a subtle yet significant effect on the general public. Studies
have shown that frames can help determine which procedures we find medically necessary
(Edwards, Elwyn, Covey, Matthews, & Pill, 2001), can influence our ability to recall critical details
of a news story (Valkenburg, 2000), and can even subtly influence elections (Shah, Domke, &
Wackman, 1996). Given the impact frames can have on the general public, it is important to have a
clear way to conceptualize and measure their effects. The most recent full explication of frames and
framing effects comes from Bertram and Dietram Scheufele (2010), and serves to define what
frames are, what they do, how they do it, and where they come from. However, it ... Show more
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510–11). The three core parts of this definition are the construction of a frame, its influence on
individual cognitions, and its function. The Function of Frames Perhaps the most important of these
to understand is the purpose of a frame, and why frames exist. In Entman's (1993) preeminent
piece2, he identifies four basic functions: (a) defining a problem, (b) establishing the cause, (c)
assigning responsibility, and (d) suggesting possible solutions (p. 52). A single frame can fulfill all
or some of these functions. Often, multiple frames will be used in conjunction with each other to
build a complete narrative that fulfills all of them (Chong & Druckman, 2007), while it is also
possible that only one is addressed. In the same vein, a frame can be a single word (Simon & Jerit,
2007), or it could be intertwined across the entire text (Nelson, Clawson, & Oxley, 1997). The way
frames fulfil their function is through the selection of certain elements to focus on, while other
elements are downplayed or ignored all together. Primarily, this is done to simplify very complex
issues, and make them more accessible to lay publics (Nisbet, 2010; Shah et al., 1996). This need for
simplification influences the way individuals think about different
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2. The Role of Management Accounting in Organizational...
THE ROLE OF MANAGEMENT ACCOUNTING IN ORGANIZATIONAL CONTROL
SYSTEMS: PRELIMINARY EVIDENCE OF AN ORGANIC APPROACH
Associate Professor Chris Durden School of Business James Cook University PO Box 6811 Cairns,
Qld 4870 Australia Phone: +7 4042 1015 Fax: +7 4042 1474 chris.durden@jcu.edu.au
Professor Hector Perera Department of Accounting and Finance Division of Economic and Financial
Studies Macquarie University, Sydney Australia hperera@efs.mq.edu.au
THE ROLE OF MANAGEMENT ACCOUNTING IN ORGANIZATIONAL CONTROL
SYSTEMS: PRELIMINARY EVIDENCE OF AN ORGANIC APPROACH
Abstract There seems to be recognition in the literature that traditional management accounting and
control systems (MAC) have limitations. However, there is limited ... Show more content on
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A focus mainly on conventional financial and non–financial based measurement and control is
considered too narrow in scope (Otley, 2003, 2001). There is an increasing expectation that MAC
systems should be innovative in design, flexible in operation, and should enable rapid organisational
change in response to capricious environmental circumstances (Otley, 1994; Otley et al, 1995; Otley,
2001; Nixon & Burns, 2005). This implies an extension beyond traditional ideas of management
accounting and organisational control.
The research presented in this paper examines the interface between MAC and organisational
strategy by means of a case study of a New Zealand manufacturing business operating in a turbulent
environment. Key findings relate to the important role of an organic approach in the development
and support of a strategic focus to MAC. A relatively small privately owned business was selected
for the research because it has been suggested that, unlike large public corporations, such
organisations often have strong visionary management and may adopt a broader and more inventive
management accounting focus (Mitchell & Reid, 2000; Dillard et al, 2005). Further, such
organisations could be seen as potential innovators in relation to MAC practices.
2
The remainder of the paper is organised into five sections. The next section discusses literature
relating to a contemporary MAC framework, which underpins the focus of the case study. The
5. Development of Triple Bottom Line Reporting and how this...
Profit seeking firms will not spend any dollar for non–value adding processing. (Smith, Thorne and
Hilton, 2006) However, even with the lack of regulation, many organisations voluntary publicly
release information about their social and environmental performance. (Deegan, 2009) According to
Richard (1993) finding, investors intent to choose the company investing whether it demonstrates
that is a market leadership or offer above average growth or bring in strong management. However,
there are few companies in Europe that can fulfill those criteria at that time. I believe that it is
relatively hard to be a market leader or keeping an offer above average return for the investors. Yet
companies can demonstrate that they had a strong management ... Show more content on
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Triple bottom line reporting is provides information enable the report readers to assess how
sustainable an organization's operation. It evaluates the performance of a narrow focus on the single
bottom line of financial profit to an evaluation of the three bottom lines of economic, social and
environmental performance. (Deegan, 2009)
European Union (EU) released a document suggests that accounting profession to take a role in
implementing costing systems that internalize many environmental costs. According to European
Commission (1992) the redefinition of accounting concepts, rules, conventions and methodology to
ensure that the consumption and use of environmental resources are accounted for as part of the full
cost of production and reflected in market prices. However, accounting professions generally
ignored the issue made by the EU in 1992, because the lack of regulation requirement. (Deegan,
2009)
Global Reporting Initiative (GRI) illustrate the Sustainability Reporting Guidelines which developed
by a broad range of organisations. (Deegan, 2009) According to Baumgartner and Ebner (2009), the
sustainability report guidelines develop by popular example. Scientific effort is recognizable
regarding the establishment of specific sustainability strategies. Now a day, accounting professions
adopt the popular example in order to guild for providing relevance information
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6. Contrastive Rhetoric : The Way Of Effective Speaking And...
CONTRASTIVE RHETORIC of L2 WRITING
1. Introduction
Rhetoric is the way of effective speaking and writing. Speakers of every language have their own
way of communicating both in written and spoken language; various rhetorical usages of speech
figures in each language are what makes them differ rhetorically from the other languages. To be
fully competent in a second language, an L2 learner should get familiarized with the rhetoric of the
target language as well. However, it may be a challenge for L2 speakers since they are under the
influence of the rhetoric of their L1. To emphasize the existence of contrastive rhetoric and how it
affects the way an L1/L2 speaker of the same language expresses himself, and to shed light on
pedagogical implications of contrastive rhetoric in L2 writing, this paper synthesizes various studies
examined cross cultural rhetoric differences in the texts written by L2 writers of various languages.
Specifically, the paper synthesizes the findings about the structure, audience, and genre of Asian
writing in comparison with English writing and their pedagogical implications.
2. Theoretical Background:
What is contrastive rhetoric? Why is it important in L1/L2 writing? Gao (2013:18) stated that:
Rhetoric is defined as the choice of linguistic and structural aspects of discourse – chosen to produce
an effect on an audience (Purves, 1988). According to Purves, rhetoric is a matter of choice to
produce certain effects as opposed to those that are
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7. Ethics and Corporate Social Responsibility in Driving...
ROYAL MELBOURNE INSTITUTE OF TECHNOLOGY GRADUATE SCHOOL OF BUSINESS
AND LAW
ETHICS AND CORPORATE SOCIAL RESPONSIBILITY IN DRIVING ORGANIZATIONAL
SUCCESS FOR MULTINATIONAL COMPANIES IN OIL/MINING INDUSTRY
Submitted in partial fulfillment of the degrees Masters in Business Administration Lecturer: Eileen
O'Leary 2010 By: Albertus Rendy Buntaran (S3264165)
Executive Summary This paper provides a broad definition of ethical behavior and Corporate
Social Responsibility (CSR) in the competitive world of oil and mining industries of today. It is also
acknowledged that factors behind both ethics and CSR are evolving and therefore, the factors for
both ethics and CSR are defined for three different periods. The first period will focus on ... Show
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2
Factors Nowadays, the more appropriate question needs to be answered is no longer to what
extent should a corporation include the society in their business operation but how to do it and use it
as the river for organizational success (Epstein et al, 2006). In recent years, ethics and social
responsibility have been playing an important role in the business world including in oil and mining
industries. The pressure towards society and ethical conducts are higher than ever. Although every
oil and mining multinational corporations economic missions are acknowledged, it is now their
responsibility also to address public concerns. Oil and mining industries are known as the subject of
scrutiny and bad press related with ethics and CSR concerns (Lins & Horwitz, 2007). The interest
on CSR and ethics are always fore–fronted to the mining and oil corporations (Kapelus, 2009). The
idea was developed since a long time ago, where multinational corporations are demanded to
provide community development packages and assistance to their host communities (Amaewhule,
1997). Every business person, regardless their position in the hierarchy, company geographic details
or even its products and services are now facing the same challenge which is how to define their
corporation role for the society.
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8. Fjjj
creating better futures http://www.uow.edu.au/commerce School of Accounting and Finance
ACCY305: Financial Accounting III Subject Outline 6 credit points Subject Information Autumn,
2013 Wollongong On Campus Lecture Information: Wednesdays, 10:30 – 12:30, 67–104
Wednesdays (Repeat Lecture), 17:30 – 19:30, 20.4 Pre–requisites: ACCY201 Co–requisites: Nil
Restrictions: None Contact Hours: 2 hours lecture and 2 hours tutorial Online Subject Material:
http://www.uow.edu.au/student/index.html (enrolled students can log on to the eLearning Space
through SOLS using their UOW email login user account name and password for authentication)
Teaching Staff Teaching Role Coordinator, Lecturer and Tutor Lecturer Name Mrs Sandra Chapple
Ms ... Show more content on Helpwriting.net ...
8 Tutorial/Seminar/Workshop Program
....................................................................................................... 8 Additional
Tutorial/Seminar/Workshop Comments ................................................................................. 11
Attendance Requirements
........................................................................................................................... 11
Participation/Contribution to Tutorials/Seminars/Workshops
................................................................. 11 Recent Improvements to Subject
................................................................................................................ 12 Section B: Assessment
................................................................................................................................. 13 Assessment
Summary ................................................................................................................................ 13
Performance Level
...................................................................................................................................... 16 Types of
Assessment and Collaboration ..................................................................................................... 17
Submission, Retention and Collection of Written Assessment
................................................................... 17 Submitting
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9. Living Like Weasels By Annie Dillard
In the essay that I chose "Living like Weasels" the author, Annie Dillard wrote about her encounter
after seeing a wild weasel for the first time in her life. The weasel was ten inches long, thin as a
curve, a muscled ribbon, brown as fruitwood, soft–furred, and alert. His face was fierce, small,
pointed as Lizard's, and with two black eyes. Her idea is that humans can benefit from living as wild
and as free as a weasel. Dillard uses comparisons between the life of a wild weasel and the life of
humans while exploring the theme of the quest for identity/coming of age.
This essay begins with the author presenting a description of weasels, giving the audience heaps of
details about the habits of the weasel, a physical description, where it lives, its environment, and
how it acts. She also tells us how Ernest Thompson shot an eagle from the sky and found the skull
of a weasel clinging to its throat symbolizing how the weasel died protecting its life. Dillard then
moves on to elaborate on her experience where she is sitting on a tree trunk near Hollins Pond, "a
remarkable piece of shallowness" (146), then weasel appears from a wild rose bush and presents
itself in front of her. She looks it in the eyes as it looks back, then the weasel disappeared following
its instincts. After observing the weasel, she emphasizes her thoughts on how humans should live
more like them. The significance of this story and its title lies in the desire to be able to live life
aggressive, vicious, and
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10. Implementing Comprehensive Classroom Technology Plan
Comprehensive Classroom Technology Plan
Kayla Neatherlin
Grand Canyon University
EDU–225
07/05/2015
Comprehensive Classroom Technology Plan
Introduction
Society is becoming more reliant upon technology every day. Technology is found in hospitals,
banks, grocery stores, homes, and schools across the nation. As technology becomes more prevalent
in the classroom, teachers need to learn how to use it effectively. Differentiating instruction,
facilitating learning, enhancing communication, and facilitating instruction are all appropriate ways
to use technology in the classroom (Standards for Teachers). Once these types of technology are
mastered, student performance, creativity, and thirst for knowledge should begin to increase. ...
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Section Two: Communications Plan
Introduction
No matter where one lives or what job is held, one thing remains necessary for success to occur,
communication. Effective communication enables bosses to communicate with employees, family
and friends to talk with one another, and teachers to communicate with students and parents. It is
this communication that lays the ground work for success in any situation. Today, many people rely
on various forms of technology to communicate with one another. The advancements in technology
make sending out important reminders, cute pictures, or a simple life update quick and efficient. It is
no different in the world of education. Teachers must learn how to use effective technology
communication tools such as class websites, social media, e–mail, and text alerts to communicate
quickly and effectively with both parents and students while preserving the safety and security of
students working online.
Technology to Enhance Communication
Class Websites: Class websites are a great communication tool that allows the teacher to
communicate with parents, students, and the global community at large. These websites can be used
to communicate basic information, such as the teacher's background and classroom policies (Dunn,
2011, pg. 60–62). Different levels of complexity allow teachers to decide the purpose of the website
and how much time needed
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11. Annie Dillard Research Paper
Hosford 1
Caitlind Hosford
King
English
8 April 2014
From Backyard Painter to World
Famous Writer
Annie Dillard was born on April 30, 1945 as Meta Ann Doak in Pittsburgh,
Pennsylvania. She was pushed by her high school teachers and attended Hollins College in
Roanoke, Virginia. Dillard studied literature and creative writing. Sometime in her first two years at
school she met Richard Dillard, who she would be engaged to marry her sophomore year of college.
After she graduated, she married and moved in with her husband. She experimented with all types of
art including painting, drawing, and writing poems (Biography). In 1974, she published Pilgrim at
Tinker Creek. She then became the youngest woman at 28 to win the
Pulitzer ... Show more content on Helpwriting.net ...
. . Graham Greene, [and] George Eliot" (Annie).
After graduating from Hollins College and getting a house with her husband, a creek called
Tinker Creek, the creek became a source of ideas and a book's title, Pilgrim at Tinker Creek.
Many of Dillard's essays are focused on life, death and their relationship with nature. It is unclear
why she writes so much about death because she had not experienced death close to her when she
was writing.
Dillard was born in 1945, a very important year in America. She was born on the exact day Hitler
killed himself. Just days after, World War II ended on May 8th. Dillard grew up in a time of
economic prosperity. The 50's were marked by the red scare, Elvis, conservative yet social people,
and the Korean War. In the 60's, when Dillard was 15
24, Dillard saw anti
Cubism, the Civil Rights
Movement, the assassinations of President Kennedy and Dr.
Martin Luther King Jr, and the first man on the moon. She grew up in a very diverse time where
emotions were high then broken down after the assassinations. It was a time that would have
influenced her writing very much, especially because she was young and people tend to be more
influenced by things when they are young.
Dillard is a favorite of critics because she is the youngest to woman to the win Pulitzer prize. Her
writing has "a deep knowledge of subjects from many categories of scientific and theological
scholarship" (McCleary). Dillard's writing is very appealing to
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12. Tickets For A Prayer Wheel By Annie Dillard
1–11) Annie Dillard is an American author born in 1945 in Pittsburgh, Pennsylvania. Claiming no
religion as her own, she attended Hollins University where she began writing prose and poetry under
the guidance of her writing professor, and later husband, R H W Dillard. Her first book, a collection
of poems entitled Tickets for a Prayer Wheel, was published in 1974 and details her quest for
spiritual knowledge, a reoccurring theme in her works. Her most famous work was published soon
after, Pilgrim at Tinker Creek. She was awarded the 1975 Pulitzer Prize for General Nonfiction for
her work. Her other famous works include Holy the Firm, An American Childhood, The Writing
Life, The Living, and The Maytrees. She is currently married to historical ... Show more content on
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Alban written in 1625 during the English Renaissance. Many of his most famous quoted come from
his essay. In it, Bacon argues both for and against education. He explains that knowledge is
important, but only to those who use it to gain wisdom. Because "crafty men condemn studies,
simple men admire them, and wise men use them," they are only useful to those that seek
enlightenment. To study simply to study is lazy and will serve you no purpose other than to appear
better than other. To know little and think a lot is better than to know a lot and think little. The work
is a philosophical piece on education written in the essay
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13. It 's Not Like Just A Wind That 's Passing Through :...
It's Not Like Just a Wind That's Passing Through: Response
The article "It's Not Like Just the Wind That 's Passing Through" was published by R.H.W. Dillard
to the Film Journal in 1973. Dillard is an author and had published 4 books of poetry, two novels
and a collection of short fiction stories. Throughout the article, it is best to say that Dillard argues
about how George Romero's movie Night of the Living Dead (1968) has no special meaning nor
purpose from the zombies and the movie itself. Also, based on his article, he describes the movie as
a whole as "ordinary" followed by examples and his overall reason. As mentioned in the article, he
described the movie as "merely ugly and cheap" which I'm assuming he didn't like the movie. The
way he compared the movie to "The Lone Wolf" and "Rosemary's Baby" made me think he didn't
like Night of the Living Dead in general while he criticized some elements of the movie. Although, I
agree with Dillard's point in the plot for the fact that after struggling for survival, they all lose in the
end, and how the characters are who they are and just aren't as special as they're seen to be looked as
"ordinary" people. However, I wouldn't agree with Dillard's point in trying to compare the movie
Night of the Living Dead to other films, such as Rosemary's Baby and The Birds.
To summarize the film, according to Dave on IMDb, "Barbra and Johnny visit their father 's grave in
a remote cemetery when they are suddenly set upon by zombies. Barbara
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14. Application of Ethical Theories
The role of ethical theories in ethical reasoning and behavior within organizations – Research
proposal
Sigalit Pasternak, Phd student
The Faculty of Management
Tel Aviv University
Supervisor: Dr. Ishak Saporta
Introduction
Business ethics is a specialized branch of ethics focusing on how moral standards apply to business
organizations and behavior (Velasques, 1998). As such, it cannot be understood separately from the
general ideas of ethics, and the general ethical theories apply to business ethics as well (Hunt &
Vitell, 1986; Fritzsche & Becker, 1984;
Schumann, 2001; Lahdesnati, 2005). Normative ethical theory offers different moral theories, each
prescribing a set of moral rules that individuals can apply in the process of deciding ... Show more
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Finally, most of the empirical research on the connection between ethical theories and ethical
reasoning is carried out in separation from research on the ethical decision–making process.
Although there is a consensus as to the role of important individual and contextual components on
ethical decision making within organizations (for review, see Kish – Gephart, Harrison and Trevino,
2010 Meta analysis), relatively little is known about the effect of these components on ethical
reasoning within organizations. The third objective of this research is to explore the link between
different individual and environmental factors and the application of different ethical theories in
ethical reasoning.
The proposed research can generate a theoretical contribution to the literature on ethical decision
making within organizations in several ways. First, the research attempts to resolve the differences
in past research finding in regard to the role of ethical theories in ethical reasoning by examining the
connection between the specific content and context of ethical dilemmas and the ethical rule or
theory applied by individuals to explain their resolution. Secondly, it
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15. Broadman Bible Commentary
Allen, Clifton J. Esther–Psalms. The Broadman Bible Commentary, vol. 4. Nashville: Broadman
Press, 1971.
Barnes, Albert. Psalms. Notes on the Old Testament: Explanatory and Practical, vol. 1. Edited by
Robert Frew. Grand Rapids: Baker Book House, 1950.
Bellinger, W. H. Psalms:Reading and Studying the Book of Praises. Peabody, MA: Hendrickson
Publishers, Inc., 1990.
Bisagno, John R. Letters to Timothy: A Handbook for Pastors. Nashville: Broadman & Holman
Publishers, 2001.
Briggs, Charles A. and Emilie G. Briggs. A Critical and Exegetical Commentary on the Book of
Psalms. The International Critical Commentary, vol. 10. Edinburgh: T. & T. Clark International,
1907.
Brueggemann, Walter. "The Psalms and the Life of Faith," (Minneapolis: Fortress Press), 1995.
Corley, Bruce, Steve W. Lemke, and ... Show more content on Helpwriting.net ...
Vernon. Joshua–Psalms. Thru the Bible with J. Vernon McGee, vol. 2. Nashville: Thomas Nelson
Publishers, 1982.
Morgan, G. Campbell. Notes on the Psalms. Old Tappan, NJ: Fleming H. Revell Company, 1947.
Osborne, Grant R. The Hermeneutical Spiral: A Comprehensive Introduction to Biblical
Interpretation. 2nd ed. Downers Grove: InterVarsity Press, 2006.
Peterson, Eugene H., "Answering God: The Psalms as Tools for Prayer," (San Francisco: 1st Harper
Collins Paperback Ed) 1991.
Ross, Allen P. Introducing Biblical Hebrew. Grand Rapids: Baker Academic, 2001.
Smith, Mark S. "Setting and Rhetoric in Psalm 23," Journal for the Study of the Old Testament 41,
(June 1988): 61–66.
Spurgeon, Charles H. "Commentary on Psalms 23." "C.H. Spurgeons's The Treasury of David."
http://www.studylight.org/commentaries/tod/view.cgi?bk=18&ch=23." 1865–1885,
16. http://spurgeon.org/treasury/ps023.htm.
Steussy, Martin J. Psalms. St. Louis: Chalice Press, 2004.
Tappy, Ron. "Psalm 23: Symbolism and Structure," Catholic Biblical Quarterly 57, no. 2 (April
1995): 255–280.
Vancil, Jack W. "Shepherd." In The Anchor Bible Dictionary 5. Edited by David Noel Freedman.
New York: Doubleday,
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17. Social Psychology & Prosocial Behaviour
Essay
'Using social psychology theories, discuss the situational factors that affect the likelihood that
people will engage in prosocial behaviour. What is the evidence for these effects, and how might
changes in our society affect the likelihood of people acting prosocially?
According to Gross (2010) the term prosocial behaviour is used to describe behaviours carried out
by individuals intended to benefit others, such as helping, cooperating, comforting, reassuring,
defending, sharing, donating to charity and showing concern. Whether one displays prosocial
behaviour can, to a certain degree, be dependent on several situational factors as explained in social
psychology. These factors typically include the individual's analysis of the ... Show more content on
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This was a relatively extreme case in which situational factors significantly reduced the likelihood
of people engaging in prosocial behaviour.
A person's decision to act prosocially is also linked to the cost of helping. It is thought that the
likeliness of one exhibiting prosocial behaviour is affected by whether the situation requires
maximum or minimum effort and time (Stiff, Dillard, Somera, Hyun, & Sleight, 1988). This is based
on the social exchange theory, which argues that a great deal of what we do is rooted in the desire to
minimise our costs and to increase rewards. This theory, like evolutionary psychology, is grounded
in self–interest however it assumes no genetic bias in self–interest (Stiff et al., 1988). Essentially,
there are three ways in which being prosocial can be rewarding according to the social exchange
theory. Firstly, it can alleviate the bystander's personal distress; secondly, it may increase the chance
that someone will, in return, help the individual in the future. Lastly, it can serve as a catalyst in
gaining social approval and in result, increasing one's self–worth (Stiff, et al., 1988). Participating in
prosocial behaviours can also carry a great cost, thus these behaviours decrease when costs are high.
According to Aronson et al., (2006), a presumption made in social exchange theory is that people
help only when the rewards outweigh the costs. Therefore, the social exchange theory presumes that
there is no
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18. Critical Analysis Of Annie Dillard's 'The Deer At...
Annie Dillard:
The Deer at Providencia
A Critical Analy
Annie Dillard is an American Author, she is known for her narrative prose in fields of fiction and
non–fiction. From her wide array of published works this critical analysis will be focused on her
work 'The Deer at Providence'
Awards: Pulitzer Prize for General Non–Fiction more Born: April 30 1945 (age 71)
Pittsburgh, Pennsylvania, United States
Spouse: R. H. W. Dillard (m.–1975)Robert D. Richardson
Influenced by: Henry Davi
The Deer at Providencia: Tone, Theme and Type of Essay
A Descriptive Essay with a negative, dark Tone:–
The Essay is a descriptive type essay with a negative, dark but optimistic tone. Annie
Dillard manages to carry out this tone throughout the passage by contrasting ... Show more content
on Helpwriting.net ...
The deer's death was an inevitable suffering as she believes it served the purpose of food to the
native tribes in the amazon.
But later on contrasting it with Alan Mcdonalds suffering she is unable to explain it and feels the
cycle of suffering is flawed.
Annie Dillard's Inference
The Narrator feels suffering is something we cannot control and is ridiculous to cry over as she has
experienced being helpless and useless in the situation of the derr and the burning man. In both the
instances she could not save the victims. The implied conclusion is to accept that the suffering is
present in the world, but also accept the fact that there is nothing we humans can do about it.
Humans while experiencing suffering start questioning it when they should rather be accepting it,
this is the message the author is trying to convey. She feels that this is something humans go through
in their cycle of life and is 'ridiculous' to cry upon.
'' Medicine, cannot ease their pain; drugs just leak away, soaking the sheets, because there is no skin
to hold them in. People just lie there and weep. ''
She using this line to describe our human nature of controlling the inevitable pain and suffering we
must endure.
Thoughts we can draw from the
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20. Managerial Authority 37
Summary 37
Important Terms 38
Discussion and Review Questions 39
Application Questions 40
Internet Exercise 41
Developing Your Marketing Plan 42
Video Case 2.1 Method Cleans Up the Home Care Industry Using
Green Marketing 44
Case 2.2 Danone Focuses on Health Nutrition 45
Strategic Case 1 FedEx Packages Marketing for Overnight Success
45
Summary 105
Important Terms 106
Discussion and Review Questions 107
Application Questions 108
Internet Exercise 109
Developing Your Marketing Plan 110
globalEDGE
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21. Brand Attitude Literature Review
Ch 2 Literature review
Brand Attitude:
Brand attitude has been widely used as a construct to exam consumers' behaviours in fashion
industry studies ( James, 2001). Attitude can define as a person's psychological adaptation consists
with 3 components: personal feeling, intention and beliefs (Kahle & Timmer, 1983) which regarding
to a person's knowledge, beliefs towards the product ( Sehutte, 1999) and previous experience ( O'
Cass & Choy, 2008).
Chapter 3 Hypothesis and theory framework
Research framework and research hypothesis
Motivation of buying co–branded fashion. (fast fashion + luxury designer label)
With the technology–copy the designer style efficiently
Customer who wish to buy stylish clothes but cannot afford designer prices
Customer have the right to look fabulous
Fast fashion copies provide greater accessibility to designer style.
UK vogue editor: Alexa Shulman : since many people can't afford the obviously more desirable ...
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Co–branding strategy assumes two or more marketable brands collaborating together to produce a
new product in marketing context (Bengtsson, & Servais, 2005; Grossman, 1997; Park, et al., 1996).
According to Leuthesser et al. (2003), co–branding is different from other branding alliance.
Compare to brand alliances adopting cross–promotion aim to reach more customers by selling
separate goods or services in the market. In practice, it is significant that the application of co–
branding strategy should depends on the business field. Consequently, it cannot be used in the field
of fashion due to the unique characteristics of brands. The phenomenon in fast fashion co–branding,
however, creates a new product line or service through the cooperation between the organizations
(Leuthesser et al.,2003). Therefore, a co–branding collaboration seems to be a beneficial alternative
for some businesses (Oeppen, & Jamal,
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22. Causes Of Urbanization
The Civil War, which took place between 1861 and 1865, was fought over the Southern states' return
to the United States after their secession and the issue of slavery in America. Following the Civil
War, Americans tried to reconstruct their government and society. For example, African Americans
gained the rights to freedom, citizenship and suffrage through the 13th, 14th, 15th amendments,
otherwise known as the Reconstruction Amendments. The Industrial Revolution created better
agricultural techniques, farming tools, and technology for use in factories, such as assembly lines.
These updated agricultural techniques required less human work and took several jobs in rural areas,
while the factory system continued to have a high demand for workers. Over time urbanization, or
the redistribution of populations from rural to urban areas, occurred. Although the social benefits of
city life is often seen as the main cause of urbanization in the U.S, the most crucial causes of
urbanization between 1875 and 1925 include the influx of free unskilled workers, new technology
and ideas, and the expansion of railroads. New populations, and communities of different cultures
found that cities offered a variety of jobs and most settled in urban areas. After the Emancipation
Proclamation and Reconstruction Amendments ,there were hundreds of thousands of African
Americans in search of jobs with little to no experience. Many of these jobs required relocation to
cities in order to work in
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23. Dillard 's, Inc.
Cencosud S.A. CNCO: NYSE $ 8.52 –0.35 ▼ 32,871 $ 8.79 $ 8.52 $ 10.13 $ 7.12 NE 69,660
Costco Wholesale Corporation COST: NASDAQ–GS $ 165.39 –0.38 ▼ 1,979,531 $ 166.50 $
164.98 $ 178.71 $ 138.57 30.51 72,296,435 Dillard 's, Inc. DDS: NYSE $ 53.15 0.41 ▲ 526,643 $
53.47 $ 52.39 $ 88.58 $ 51 10.82 1,561,919 Dillard 's, Inc. DDT: NYSE $ 25.40 –0.04 ▼ 5,963 $
25.40 $ 25.35 $ 27.15 $ 25.1201 NE 203,200 Dollar General Corporation DG: NYSE $ 72.89 –0.74
▼ 2,537,999 $ 73.83 $ 72.80 $ 96.88 $ 66.50 17.15 20,136,883 Dollar Tree, Inc. DLTR: NASDAQ–
GS $ 75.06 –0.47 ▼ 2,550,995 $ 76.1876 $ 75 $ 99.93 $ 72.55 19.86 17,697,272 Five Below, Inc.
FIVE: NASDAQ–GS $ 38.48 0.15 ▲ 743,475 $ 38.80 $ 38.23 $ 52.70 $ 35.03 32.89 2,111,398
Fred 's, Inc. FRED: ... Show more content on Helpwriting.net ...
WMT: NYSE $ 70.10 0.24 ▲ 7,067,100 $ 70.365 $ 69.80 $ 75.19 $ 62.72 15.97 215,430,619
http://www.nasdaq.com/symbol/wmt/competitors#ixzz4b1yiwPJ6 The third step is setting
quantitative targets. This step is aiming not only to clarify the goals of the organization but
transferring those goals to numbers to be achieved in certain dates. The forth step analyzing the data
collected Analyzing the data that clarify the points of strength and weakness not only for of the
organization but the competitors as well. this mean for each piece of information collected for the
organization, the team concern by the data collection has to obtain the revaluate data for the
compotators. "A critical evaluation of the organizations past performance, present condition and the
desired future conditions must be done by the organization. This critical evaluation identifies the
degree of gap that persists between the actual reality and the long–term aspirations of the
organization." [3] The fifth step is choosing the strategy strategies Walmart work in: A– Cost
Leadership Strategy: It consider as Walmart generic business strategy. Walmart uses the strategy of
low cost lead .Walmart provides a wider variety of products with almost the same quality of their
competitors can provide but at usually at lower price. Walmart works on finding ways to keep their
costs lower by supporting activities that function to reduce costs. Meanwhile, they try to preserve
competitive levels of
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