The document compares two movie posters for James Bond films from different eras. The 1962 Dr. No poster prominently features the 007 logo and James Bond's name to introduce the new character. In contrast, the 1999 The World Is Not Enough poster uses a minimalist design with the 007 logo in small letters and no reference to James Bond's name, assuming the character was well-established by that point. The posters reflect how the Bond franchise evolved from an unknown property to an iconic brand over the decades between the two film releases.