1. Talent Solutions
Talent Brand Index
©2012 LinkedIn Corporation. All Rights Reserved.

2. Employer brand is top of mind for recruiting
professionals
LinkedIn can help you understand, measure and improve your employer brand
Up to
91%
of employers plan to maintain
50%
Savings in cost per hire is
or grow investment in associated with a strong
employer brand employer brand
©2012 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 2

3. We first assess two important elements of your
employer brand: Reach and Engagement
Talent that’s familiar with you as an employer
Researching company and
Talent Brand career pages
Engagement
Following your company
264,362 members
Viewing jobs and applying
Talent that is interested in you as an employer
Talent Brand
Reach Viewing employee profiles
1,873,354 members Connecting with your employees
©2012 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

4. Talent Brand Index can measure your employer brand
What percent of people who know about you show an interest?
Talent Brand Index
Talent Brand
Engagement
264,362 members
14%
Talent Brand
Talent Brand Engagement
Talent
Reach
1,873,354 members
Talent Brand
= Brand
Index
Reach
©2012 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

5. We can compare your Talent Brand Index vs. Peers
20%
17%
15%
14%
4 of 6 Peers:
Dynamic, Inc.
11% Golden Phase
9%
six28 Enterprise
Wavesynthe
Commona
Paularino Systems
Employer of choice Weaker employer brand
©2012 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 5

6. Your Talent Brand Index varies across the functions
you are looking to hire…
23%
18% 18%
15%
13%
12%
Information Operations Marketing Media & Sales Human
Technology Communication Resources
Talent easiest to engage Talent more difficult to engage
©2012 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 6

7. …and across the geographies where you have a
presence
19%
15%
13%
12%
11% 11%
United Canada Argentina India France United
States Kingdom
Talent easiest to engage Talent more difficult to engage
©2012 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 7

8. We can track how your Talent Brand Index
progresses over time
LinkedIn can help you build your employer brand and accelerate your
ability to attract top talent
18%
17%
16%
15%
13.8% 14.1%
13.7%
14% 13.2%
12.9%
13% 12.6%
12%
11%
10%
March-12 April-12 May-12 June-12 July-12 August-12
©2012 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 8